A consumer creates a first impression of a business logo within 10 seconds. That’s not much time to make an impact. Your roofing logo needs to pop while also portraying your business professionally.

Roofing and construction businesses are in a tight spot when it comes to branding. They need to get across what they do while avoiding generic and overused symbols related to that industry.

If your roofing company needs a new or updated logo, you need to employ up-to-date tactics in order to compete in this industry. Branding is an art so it’s essential that you educated yourself.

These techniques will help you create a logo that works and that you can be proud of.

Unique and Relevant Imagery

When thinking about a roofing logo, you need to go online and look at what your competitors are doing. When you do this, you’re going to see the same imagery being used in different ways.

Businesses in the construction industry tend to use things like hard hats, houses or bricks in their logos. Doing this gets across what they do, but how do you set yourself apart when so many are using this type of imagery?

You need to think about things that make you unique such as your location and the services you offer. Is your target audience residential or corporate? This may seem like irrelevant information, but a graphic designer will use this to create something that’s both unique and identifiable.

Guardian is a good example of a smart logo for residential roofing.

Color Matters More Than You Think

Too many colors or colors that are inappropriate for your industry can turn customers off. Colors also have certain connotations that help form a perception in the audience’s head.

A roofing company needs to communicate a sense of trust and stability. For this, blues and greens are the best. Browns and yellows tend to come across as masculine and rugged, which works well in the roofing industry.

It’s also important to avoid too much color in your logo. The idea is to create a memorable image without overwhelming the audience.

Choosing a Text Style for Your Roofing Logo

When choosing a font, the primary rule is that it be easy to read. For a roofing logo, you also want something that’s strong and up-front. You’ll need to consider the other imagery being used and pick something that matches well.

You also need to consider that your logo will be used on business cards, social media profiles, and signage. Consider this when choosing a font. Picking something clean and assertive will be your best bet.

Don’t Overthink It

A common mistake people make when designing a logo is that they overthink it. This often results in a design that tries too hard to do something simple.

Your logo is an identifier. Don’t try to tell your entire story. Having a proportionate, creative and concise logo is preferable to something that’s hard to digest.

Logos Made Easy

Even if you have a graphic designer work on your new brand, it’s important to keep the ideas discussed above in mind. It’s likely that your competition is on top of their branding game, so you should be too.

Online Logo Maker allows you to take control of the production of your logo. Register today to get started.

Financial logos are primarily chosen to represent the values of strength, trust, and maturity.

That means you should feature a lock wrapped around an oak tree, right?

Well, not quite. When you are in the finance industry you shouldn’t just put together the first thing you think of. There are many ways to portray your company’s values and mission in an organized and authentic way.

When your clients see your logo they should subconsciously expect the traits your company values.

So how will you communicate your message? Keep reading to find out five popular logo designs for businesses in the finance industry.

1. The Conservative Animal Logo

First up is the conservative animal logo. This can be a great way to capture the public’s interest when your company is new to the market.

Featuring an animal on your logo is a great way to communicate your company’s values. Depending on what species you choose you could be suggesting that your brand is everything from cunning, to speedy, to able to multitask.

If you were to choose a monkey for your logo, for example, your potential customers would assume that your business was not serious. However, if you were to feature a lion on the very same logo, clients would see your company as a leader that could handle anything.

Another great animal for financial logos would be the shark. This animal is known for its strength and cunning. No one wants to get in the way of a great white at dinner time.

Your customers will see these animals and know immediately what kind of work they will be able to expect from your business.

2. Typography Style Financial Logos

Choosing a logo that features typography as its primary component is a simple, yet solid choice.

There have been many studies done that have determined the difference a change in font can have on an audience’s perception.

For example, the Century Gothic font is seen as chic and is often chosen for businesses in the fashion industry. Baskerville Old Face is a more traditional font that helps communicate that a business is reliable.

Since the finance industry is one that contains thousands of different companies, sometimes choosing an animal is not enough to make you stand out. This can be difficult because if a customer does not remember your logo then they aren’t likely to seek out your business to buy your product.

Instead, typography allows your company to develop a consistent piece of text that can be used on all branding materials to communicate the tone of your business. By selecting a font that is sturdy and compelling you will be able to attract new customers from all over the place.

3. Geometry Inspired Financial Logos

Many businesses in the finance industry use symmetry and other geometry to create logos that are pleasing to the eye. This is because it helps humans to feel more comfortable subconsciously.

There is a concept that exists in the design industry called Gestalt Theory. It proves that psychologically our brains are processing the items on a page in a certain order based on their location, size, color, and even the distance that they are apart from each other. By taking advantage of these principals you can ensure that you will get the response you desire.

For example, in this review of Sky Blue Credit Repair, you can see their logo is highly symmetrical and only features two primary colors in its design.

Whether it is the symmetry of a human face or symmetry in a logo, people will be subconsciously attracted to it. So take advantage of this natural phenomenon.

4. Unthreatening Animated Logo

Although it is more prominent in the insurance industry, using animation in your logo can help to communicate that your brand is approachable.

Many potential customers are put off by the idea of walking into a big financial institution and getting advice from a stranger they don’t know if they can trust. Whether they think they may not get the service they need, or won’t be able to afford it, many people just steer clear.

The insurance industry used to have a similar problem but they solved it with animated logos. One of the first to begin this trend was the Geico gecko. The little lizard is meant to make you feel more relaxed.

He is intended to communicate that an accident does not have to be overwhelming.

In this same way, you should use animated characters in your logo designs. By featuring a cartoon-like character you will be making your brand much more approachable to your customers.

5. Vintage-Inspired Financial Logos

The final option for logo design is the vintage-inspired choices. Since most customers want to purchase from a company that isn’t here today and gone tomorrow, using a vintage look on your logo can be a great option.

Whether it is using a classic typeface or going all out with a themed design, harkening back to better days is a wonderful way to create trust between you and your potential clients.

In addition, as millennials begin to take over as the primary earners in America, they will be looking for new financial institutions to work with. This is especially true of the recent college graduates who are now trying to figure out how they will pay off their student loans on their entry-level salaries.

These people need all the help they can get and millennials love anything vintage. Choosing a design that takes advantage of this fact will make your company much more popular with the younger crowd.

Where to Design Financial Logos

When you want to build your own financial logos you will need to find a design program to work on. There are many different kinds of software on the market that could help you achieve your final product.

If you would like a simple solution visit Online Logo Maker. They have a very easy to use a system that will allow you to customize a logo all your customers will recognize.

The effectiveness of a great brand logo for your business cannot be underestimated.

Can you imagine McDonald’s without their iconic golden arches? Or Starbucks without their pale siren? They both do their job perfectly; recall to mind their brand immediately. It’s this instant brand association which businesses will fork out millions of dollars to create.

Are you in the process of creating your own brand? Are you unsure what you’re looking for and don’t even know where to start?

Keep reading to learn more what goes into innovative logos and what to look for in your own.

Make it Appropriate

In order to truly create one of the greater and more innovative logos out there, you need to have a strong understanding of the brand. What does the brand value? Who is the target audience?

A design of the logo should match the vibe of the brand.

Is the logo for a kids clothing line? Then keep it light and fun. Is the logo for a management consultancy service like Stennet Consulting? Then it should reflect the professionalism of the legal culture.

Make it Memorable

On the other side of the coin, you want to be sure your logo stands out from the others in your market. It’s important to ask yourself how you can create a unique logo for your brand while still fitting with your product or services.

One great way to accomplish this is to not include your product in your design at all. Think about it. Does Nike’s swoosh have anything obvious to do with athletics? Do you see a hamburger in McDonald’s logo?

Don’t feel the pressure to be sure people know what you’re selling from your logo.

Also, don’t be afraid to include some colour. A design with colour is more likely to be remembered than one without!

Make it Simple

When it comes to design, simplicity is the new black.

You’re going to be putting this design everywhere: your websites, business cards, letterheads, billboards, etc. The more basic and timeless the design is, the more seamlessly it will transition into whatever form or size you need it to be.

Innovative Logos Take Time

You aren’t going to find the right logo immediately. In fact, if you feel like you have, then you should throw it away and start again.

The truly iconic logos are not immediately loved, but grow on you over time.

Design several logos, and sit with them for a while. Refuse to dismiss any of them immediately. Which logo grows on you the most over time? Perhaps this is the logo you should choose for your brand.

DIY Logos Here

It’s common and expensive to have a graphic designer create the logo for your brand. Why not save some money and try a hand at it yourself?

You don’t need to be a photoshop expert to be able to use Onlne Logo Maker’s accessible interface.

Get started today on your appropriate, memorable, and simple logo today!

Is your medical practice in need of a rebranding?

Are you ready to celebrate its grand opening, or do you need to step up to the plate to edge out new competition?

Designing dynamic and creative medical logos can help.

In need of some inspiration?

Check out these five designs that got it exactly right.

1. Opening Pills With Medication Cleanout

We love medical logos that aren’t afraid to think outside the box — or put a new twist on a classic design.

Enter Medication Cleanout’s logo design.

The blue and green design shows a pill being cracked in half, with its contents spilling out over the words. This helps to echo the mission of the company, which is to help people get rid of their old medications.

The best part?

The small powder contents of the pill collect in a pile to make the letter “L” in the word “Cleanout.”

2. Going Green With Naturally Kratom

Those looking for kratom powder for sale online will be drawn in by Naturally Kratom’s simple and on-brand design.

The logo embraces clean lines, easily-legible lettering, and a design that’s easy to resize. Most importantly, the logo’s green shade helps to reinforce the natural benefits of the product.

If you’re a holistic medical practice, using greens and browns in your logo will help to communicate your natural approach to treatment.

3. Pinpointing With Abilene Ear, Nose, And Throat

The strongest medical logos are often those that help to make it clear which areas of the body a practice helps to treat.

For a clean and creative way to make what you do clear, get inspired by the logo design of the Ear, Nose, and Throat Specialists of Abilene.

The logo is a simple sketch of the outline of a head that’s tilted back. Then, the nose, the ear, and the throat are highlighted with a small black box, and drawn in bold.

The intuitive nature of this design means it can easily communicate with people who speak a variety of languages, and translates the purpose of the practice in seconds.

4. Monitoring Heart Rates With Kevin Alford Cardiology

Another way to make the specifics of your practice clear? By taking a page out of the book of Kevin Alford Cardiology’s logo design.

The design uses red, black, and blue to draw the outline of a heart. Inside that heart is a drawing of a heart rate reading on an EKG machine. This also shows the importance of having an “active” logo.

After all, no patient wants to look at a flat line!

Instead, an active line instills a sense of hope in potential patients, while clearly indicating the purpose of the practice.

Plus, don’t be afraid to use some color in your design. To prevent your colors from becoming a distraction, aim to use no more than two.

Ready To Create Some Potential Medical Logos?

Thanks to this post, you now have several inspirational medical logos that will help you decide what to include in your own design.

When you’re ready to start creating, use our free online logo maker tool to draw up several possible options.

To learn more about how to take your branding to the next level, spend some time on our website.