Surfers come from all different walks of life and everyone finds their way to the ocean for different reasons. But there are a few unifying characteristics that connect surfers together.

The surf companies that have tapped into those unifying ideas with their surf shop logo and ad campaigns have made successful surf businesses.

If you run a surfing company then curating the right surf shop logo can make all the difference in your success.

Here are 5 beach brands that should inspire and inform your design choices.

The Critical Slide Society

This Australian surf company is relatively new but is taking the surfing scene by storm.

Critical Slide Society has dialed in on the sunbleached, relaxed, and carefree characteristics of surfers. They focus their style on muted colors that don’t flash or clash.

Their logo is a simple and clean black and white diamond shape that doesn’t include cheesy images or graphics.

Steer clear from silly graphics in your final surf shop logo.

Katin Surf Shop Logo

Katin is an old Califonia company that was started back in 1959. It all began with one pair of surf trunks that were made for a local surfer and the business soared from there.

Katin has evolved over the years and realized that California surfers have many interests. They love longboards, walking the boardwalks and hanging out on any beach. Their style is relaxed without being sloppy.

They also have a simple all black logo that just clearly states their name. Don’t over think it with too many colors or images. Simplicity and font are key.

TwoThirds

TwoThirds is a company based in Spain that combines their love for surfing with their love of the environment.

Their motto is “protect what you love” and they strive to make environmentally sustainable products for surfers who want to protect the ocean they love.

Their products are ultra laid back, like both the Spanish and the surfing culture.

The TwoThirds surf shop logo is all black with a simple and artistic incomplete circle design. This is an example of a successful logo that establishes a strong brand identity without being too obvious.

Insight

Insight is an older more classic surf company that has been influencing the look of youth surf culture for decades.

This Australian surf company makes youthful clothing that is designed to look even cooler after the wear and tear acquired by partying at the beach.

Their surf shop logo is an iconic black and white four-circle design that any surfer would recognize.

Saturdays

Saturdays is a totally original and unique surf company that makes clothing that can be worn in a bar, on a date, or at the beach. Their clothing has a distinctive city vibe that is unique from the mostly beachy and breezy surf culture.

Their logo shows their name “Saturdays New York City” in a minimalist white type.

It’s tempting to try and make a themed logo with waves or boards, but the most successful surf companies have kept things simple and clean. Whether you’re launching your company with a fresh logo or looking to relaunch a new logo, consider what is already working in the market.

If you want a successful surf company, pay attention to the trends and follow suit. The most successful surf companies these days are catering to the cool, calm and understated vibe of the surf community.

Start designing a logo online that will elevate your surf shop to the next level of success.

Are you stuck with a boring ranch logo? A logo says quite a bit about a business and having the wrong logo can send the wrong message to customers.

Many dude ranches want to invoke a theme of the old west. Some ranchers will have guests work while others are meant for a true vacation.

You might have a great logo design but maybe the colors are off. Our brains are wired to perceive certain feelings depending on the color. Different colors can make people feel different emotions.

The logo of your company reflects how it appears to the world.

Having a badly designed logo can make your business look unprofessional. In this article, you will learn how to choose the perfect colors for ranch logos.

Choose Colors that Invoke the Outdoors

A ranch is all about being located away from the concrete jungle of a city. You’ll want to have this natural feel reflected in logo color choices. Colors that bring to mind images of nature include brown, yellow, and green.

Many leading agricultural companies feature green in their logo for this reason.

It’s isn’t always best to focus on only one color. Your ranch logo may feature the brown of a cabin paired with green grass and a shining yellow sun.

Matching the right colors to a niche lets a customer instantly know what your company is about. For example, a company offering land for sale in Montana should include greens and/or yellows in their logo.

Colors for Ranch Logos Need to be Inviting

Matching colors to your business is important. Some of the largest companies in the world know the power of inviting colors.

Blue is the most preferred color choice for citizens around the world. You may want to include a nice blue to color the skies above your ranch. Blue combines elements of nature and trust making it a great color choice for ranch logos.

Don’t be Afraid to Include Uncommon Colors

You won’t often see many ranches with a pink or purple logo. Some may view these colors to be too feminine for a ranch. Purple is a color associated with wisdom but is difficult to use for this application.

It’s a great idea to include at least one surprise color in your ranch logos. Having a great logo is about standing out without going overboard. As an example, a ranch used for vacations could include orange which people view as a friendly color. Creating a perfect logo takes time. Including color combinations helps to ensure you don’t miss any winning ideas.

Creating a perfect logo takes time. Spend some time thinking about your color combinations to help ensure you don’t miss any winning ideas.

Adding color accents help to make logos have that extra visual appeal.You might not think that gray would be a popular color for a ranch. However, gray is a color used to promote feelings of balance and calmness.

You don’t want a boring logo that looks identical to your competitors. Think of what emotions you want your ranch to invoke. The key to great logo color schemes show what a business is about while appealing to their target audience.

Branding is what companies use to help consumers connect with their businesses.

McDonald’s, Nike, Walmart and various other brands have steadily grown their customer base using their logos. Logos are the foundation of all branding — they’re the images your customers will associate with your company.

Having loyal customers can be very valuable for a company. In fact, a loyal customer has an average lifetime value of $1,803. How you execute your branding plays a major role in this.

This includes the logo and packaging you use for your products. The human mind is able to process imagery 60,000x quicker than words. That says a lot about the importance of your logo and any other images used in your branding.

If you’re considering updating or creating a logo for a new or upcoming product, then the following tips may be useful. Let’s review how you can build your brand using packaging logos.

First, Create an MBA Name

We’re not talking about a degree.

An MBA translates to memorable, brandable and available. The idea is to create a name for the product that is easy to remember, simple to brand and not already in use. This is important whether you’re buying a domain name or creating social media profiles.

Talk to Different Manufacturers

Hopefully, you have an idea of which manufacturers you may work with in the future. Your brand won’t make it far if the product is being created by an unreliable manufacturer. If you run out of supply or have a mediocre product, then the result will be dissatisfied customers.

Now, Develop Your Packaging Logos

Your product has a name and manufacturers to create it. Now, you need a logo and packaging for it. The logo you place on your products will help build awareness for your business. Avoid using blank or generic boxes for your goods.

Take advantage of the space on your boxes to place your packaging logos and business name. The key is to make your logos unique. Here are some of the trends packaging design companies are using:

Broken letters

You can have some or all of the letters broken up in your product or business name.

Cropping

This tool is valuable for more than just photos. Not all letters have to be seen for customers to get the idea of what your logo reads.

Form Simplification

Simplicity and neatness are sometimes the best way to go. Some companies rebranded their logos using this style, i.e. Mastercard and Airbnb.

Color palette simplification

The colors used in your logo should also be kept simple by using less color. While color is important for evoking emotion, there is such a thing as too much color!

Photographic textures

This is a new trend on the scene of logo and branding, however, it’s an excellent way to give your business personality. You can really get creative with the different types of textures, such as grass, smoke and flowers.

The beauty of it all is you don’t have to know design. You can simply hire a graphic designer to do it for you. Some even have experts who can help you develop ideas for the best logo for your brand and packaging.

When you think about your favorite sports team, chances are you think about a few key elements: the feel of cheering in the stands, the players you admire — and the logo you’ve come to associate with it.

We affix our favorite sports team logo onto our hats, our t-shirts, and the bumpers of our cars. In this sense, we almost become walking (or driving) advertisements for the teams we love and follow.

If this is the case, wouldn’t any team benefit from a dynamic, custom logo?

Today, we’re discussing a few ways your sports team logo can grow community-wide team spirit, build recognition, and boost visibility.

Ready to get started? Let’s go!

1. It Puts an Image to a Name

Over time, a team’s logo almost becomes synonymous with the sport itself.

It’s no longer just a design. Rather, it’s the image behind our college memories, our family’s tailgate traditions, our playfully competitive NCAA free picks, and our favorite Super Bowl parties.

Even a sports logo without any words can become seamlessly woven into the team’s spirit and image. Need an example? Think of the iconic Dallas star.

If you’re a new team, the best way to build your identity is to design a custom logo that stands out from the crowd and makes you instantly recognizable.

This not only allows spectators a visual to attach their attention to — it also joins team players together under the same branding umbrella, building team loyalty.

2. It Adds to Your Credibility

Consider every professional sports team you know. Are there any without some sort of logo? Chances are, you’d be hard-pressed to think of one.

In this vein, take a clue from the playbook of the pros.

A sports team logo instantly gives your team a credibility boost. It sends the message that you’re serious about your players and their abilities, and you believe in your team’s place within your community.

This can also help players — and their opponents — feel as though they’re part of a genuine group. The expected outcome? Improved dedicated and perseverance as they seek to meet these standards for success.

3. It’s Excellent Marketing

A recent study found that even children as young as age 3 can recognize brands and the products they’re associated with.

In fact, almost all of the preschoolers in the study were able to match an image of the Hamburglar to the McDonald’s logo. This reveals that even at a very young age, we’re cognizant of logo marketing, and its effect on product association.

What does this mean for your sports team?

If you’re on a sports team, the team is essentially your “brand.” Thus, when you create a custom logo, you generate a way to market this brand across your community.

Then, when residents and visitors come across your logo locally, such as through sponsorship opportunities or game announcements, they may be more inclined to lend their support.

Create Your Sports Team Logo: Custom Designs That Deliver

Are you searching for a logo that can take your sports team from Pee-wee into the Big Leagues? If so, we’d love to help.

Our online logo maker makes it easier than ever before to create a custom design that best reveals who you are and what you represent.

Register to get started today and blow the competition away!