Logos have been used for as long as advertising has been around. A logo says a lot about your company and the services you offer.

Your logo is your brand, it is what you want people to see and associate with quality.

However, what if a logo could be used not for a single company, but to bring together an entire industry?

That is exactly what the Consumer Technology Association (CTA) have done with their new hearing aid logo.

But why did they make such a decision? Read on to find out.

Giving a Logo a Larger Purpose

Within the hearing apparatus industry, there is a split between the products on the market. You have high-quality amplification enhancements that can help everybody with mild to moderate hearing impairment, and you have low cost ‘personal amplifiers’  which are also readily available.

The idea behind this standardizing logo is that when people see it, they know that the items they will be looking at are of a high quality. A standard that will help them with their troubles.

Only items that have been checked and match the Personal Sound Amplification Performance Criteria will be allowed to use the logo to represent their product.

Using a Logo to Protect Consumers Not Just to Sell

By introducing a logo aimed at increasing consumer awareness, the CTA has created something that not only aims to generate sales but more importantly to protect their consumers from buying products that may be of a less than stellar quality.

Consumers know that if they see this logo on a site, such as Hansaton,  they can rest assured that they are getting a product that will assist them.

Living with a hearing impairment is not fun, and people deserve to have a banner which guides them towards quality.

A Hearing Aid Logo Aimed at Educating the Consumer on New Technology Options

Technology is improving the quality of our lives in every possible way. By creating a link between a product logo and a quality standard, people can also be assured that the latest levels of technology will be available to them

They may not take that particular enhancement aid, but it is all about being able to make an informed decision. It is about giving the consumer a sense of empowerment and control over the decisions they make regarding their own hearing.

Creating a Logo that Promotes Quality of Life Above Everything

At the end of the day, amplification enhancements are all about ensuring a better quality of life. If that can be achieved in some way through a good quality hearing aid logo, then that is all for the greater good.

Whether you have a moderate or a mild hearing impairment, you have the right to be protected, and that is exactly what the idea was behind creating this logo.

What are your thoughts on this standardization? Leave a comment below. We’d like to hear from you.

The sky is the limit.

That’s where Google wants your mind to go when you think of them and their cloud logo.

And it’s true. Think of every time you’ve logged on to the search engine and the logo is different. Dr. Seuss themed or holiday themed, the list stretches for miles.

Why does Google get to make its own rules and what can you learn from its logo and brand?

Keep reading to find out.

Learning From Google’s Cloud Logo

The answer is in simplicity.

When you think of Google’s logo, their Gmail logo, their browser logo, it’s all very simple. The color schemes are simple. Red, blue, green, and yellow. Their fonts are always easy to read.

Let’s take an even closer look at the history of Google’s logos.

Color

When you think of the Google’s main logo, you probably think about the upper case blue “G”. Why does that draw your attention and what does it mean?

The color blue says that a company is logical, innovative, professional, and non-invasive. It’s a universally loved color by all sexes and ethnicities. Essentially, it says “Everyone loves us”.

Google’s mission has always been, “Don’t be evil“. What’s the opposite of evil? Love! As in “everyone loves us”.

How is this incorporated into the cloud logo? Notice how it’s on top. It says that all of the things that we mentioned above are still a priority.

Red is a symbol of power and yellow in the logo symbolizes positivity and friendliness. Google is one of the most powerful corporations in the world and they provide free services all across the globe, so the color schemes make sense.

What’s truly unique about this color scheme is the spiraling of the colors. Notice how they touch, creating a complete loop inside of the hexagon.

This tells the customer that these principles are unwavering, unbreakable, and unified.

Something is Missing

In Google’s original logo, the upper case G was green. Green is still represented today in the lower case “g” near the end of the logo. It has been completely left out of the cloud logo.

What are they trying to say? Green is a universal symbol of youth and Google is making a bold statement by leaving this color out of their literal loop.

They’re saying, “We have come of age. We are no longer a new brand, we’re a mature company.”

Shape

There is a variety of shape usage within the logo. Above, we mentioned the loop within the hexagon.

This spiral effect, especially when it’s so cleverly placed inside of a straight lined shape, symbolizes creativity and growth. The spiral of colors has another purpose and that’s to funnel your eyes to the center of the logo. A circle. Void of color.

The circle represents a promise to the customer. It’s a symbol of community and trust.

Why do other cloud associated businesses use a cloud shape logo and Google uses something unrelated?

Because they don’t need to. They’re Google. This logo makes a powerful statement to the customer. One that a tired, boring cloud shape can’t possibly replicate.

If you’re looking for file archiving software, are you going to go with one of the companies that all have the same type of logo, or are you going with the trusted name of Google?

Bringing it all Together

So what is this promise that Google is trying to convey with their logo?

The colors. The lack of one particular color. Shapes inside of shapes.

Google is telling us to trust them with our valuable information. If we do so, we will be protected by not just their cyber security, but by their brand values.

This logo is a brilliant way to say so much in one tiny, seemingly simple cloud logo.

According to the American Bar Association, there are over 1.3 million active lawyers across the nation.

Each law firm needs to have a special logo design that is clean yet refreshingly new.

These are 5 different attorney logo designs that you need to consider for your own firm.

1. Attorney Logo Designs With Your Neighborhood In Mind

To attract local business, you need to have an appealing logo that is easily recognizable in your city. For example, if your firm is based in Florida, you should show off your hometown with a bright orange or an alligator as the main image. If your law firm is located in New York City, then choosing an apple or a city skyline would be best.

Pick an image that represents your hometown to draw in a local feeling of establishing yourself as a trustworthy law firm.

2. Keep The Images Simple

When it comes to colors, images, and lines in your attorney logo design-it’s best to keep things simple.

No, this doesn’t mean stick to the same overused fonts. Try researching to find a new font that can be specific to your law firm. Your logo is your firm’s branding and it needs to be clean and easy to read. Keeping things simple will make sure your clients will remember your law firm for years to come.

3. Focus on the Meaning of Color

Color psychology plays a role in choosing the right colors for branding purposes. Certain colors will evoke happiness while others show danger to the human brain. You need to know the power of color when deciding how to design your firm’s attorney logo.

Most people make decisions based on the visuals that they see. Your clients need to identify with your firm’s logo on an emotional level. If you want to have a logo that matches the level of work that is produced at your firm, then develop a high-quality logo to represent it. If you have someone who needs a personal injury lawyer, he or she will look at different logos to feel out the right choice.

Colors are important features to any logo. Think about the yellow arches that McDonald’s famously prides itself for. Take your logo to the top of the attorney logo design charts by including colors like blue, which can represent security and order, or yellow which can represent happiness.

4. Use Law Symbols

Besides lawyers themselves, most average people know a few symbols that tell them about the law. These symbols will strike interest in potential clients. Choosing the right images for your firm’s logo is key to boosting clientele.

Images that come to mind when we think of the law are the scales of justice or a gavel. By taking these simple images and adding them to your logo design, you will guarantee a response from the public because the images help recognize your law firm.

5. The Power of Contemporary Fonts

Whether you focus on the images included on your logo or just stick to a bold font, make sure the text leaves a lasting impression. Fonts can be just as helpful as images can in logo design. Our free online logo maker includes dozens of cool fonts to choose from. Research what other law firms are using for their logo fonts to see what looks good.

Bringing It All Together

At Online Logo Maker, we specialize in all things logo related. Please feel free to contact us if you need assistance in creating your own law firm logo design today. Check out our helpful blog for even more information on quality design tips.

With more print shops offering online services, you’ll need a great web presence. Part of that great presence is making sure that your print shop logo can be found all across social media.

But social media is a bit of tricky beast. After all, there’s a pretty big difference between using social media and doing so effectively with your brand.

And with billions of people on social media, it’s a part of your market that you simply cannot ignore. But how do you use it effectively and get the best ROI for your time and money?

Read on for some simple tips on how you can use your print shop logo in some creative ways.

1. Use a Section of Your Print Shop Logo as Your Cover Photo

Sometimes, less is more. In fact, minimalism is one of the biggest web marketing trends out there at the moment. Obviously, your social channels need to feature your brand’s logo — that much is a given.

But for a cool minimalist effect, you can choose to use only certain elements of your brand.

For instance, if your logo features both shapes and text, consider using only the shapes. Or if your print shop offers iPhone 6 quote cases, you can feature an example as your cover photo.

One of the best examples of brand minimalism is Twitter’s logo. It features no text and a simple image of the bird. And yet it’s instantly recognizable. As soon as you see the blue bird you know the brand.

Brands should strive for a balance between simplicity and recognizable iconography.

2. Be Consistent Across All Social Channels

One of the most important factors in social marketing is consistency. You’re going to want to ensure that your images are consistent across all social channels.

That means that whatever photo you’re using as your profile photo on Facebook should be used as your Twitter profile photo, as well. It’s an easy way to create brand recognition across all platforms and creates a cohesive feel.

Best of all, it helps your brand stay in your audience’s mind. The more they see your logo on various channels, the more your brand will stand out.

3. Create Timely Images With Your Print Shop Logo

One easy way to get creative with your branding is to use timeliness to your advantage. If there’s a holiday coming up, for example, it wouldn’t be a bad idea to switch up your profile photo.

Not only is this a fun and festive way to keep your print shop logo creative, but it’ll show up on your audience’s Facebook timeline. It’s like a convenient, free way to advertise your business.

And changing your social photo every now and then shows that your channels stay active. Customers are going to use your social media channels to gauge if you’re a trustworthy source.

Make sure you impress them by staying active on all of your channels by regularly switching up your logo.

Create a Great Logo

Make your logo stand out by using Online Logo Maker. We’ll give you all the tools you’ll need to create professional grade logos — all for free! And if you have any ideas or questions, be sure to get in touch! We’d love to hear from you.