Are you a freelance web designer who’s ready to get serious about their business?

Then building a logo should be at the top of your to-do list.

You might be thinking:

“Do I really need a logo?”

“A logo is a waste of time/money.”

“I’ll get a logo once my business is more established.”

Stop right there.

No matter what phase of business you’re in, creating a logo is essential. It’s the first step in turning yourself into a recognizable brand that people will remember – and buy services from.

If you’re not convinced, look at how much the most successful businesses invest in their logos.

In 2000, oil firm BP spent over $175m introducing their new logo.

Would they have bothered if logos weren’t that important?

No. If you’re ready to learn exactly why you need a great logo ASAP, you’re in the right place.

Get ready to discover the power of the logo.

What does a logo do?

A logo might seem small and insignificant, but that couldn’t be further from the truth. Your logo serves a variety of purposes, from making your business more memorable to advertising your skills.

Read on to find out what a good logo will do for you.

Helps clients remember you

Have you ever visited a restaurant with really unique decor?

Chances are it stuck in your mind.

The same concept applies to business logos.

A unique, memorable image helps clients to remember your brand and recognize you instantly. Maybe a client first notices your logo in a print ad. When they visit your website for the first time, they’ll remember who you are much more easily than if you didn’t have a logo.

This creates a feeling of familiarity and helps build trust, which is essential when you’re a new brand.

Gives an idea of what you do

Your logo should express who you are.

Maybe you specialize in web design for artists? Your logo could be a paintbrush overlapping a cursor. Or perhaps you mainly design websites for tradespeople? Your logo might combine a hammer with a computer monitor.

Whatever you decide on, your logo should give people a pretty clear idea of who you are and what you do.

It doesn’t have to be as obvious as the examples above.

If one of your brand values is simplicity, your logo could be very minimalist to reflect that. Just make sure your logo is unique to your business.

If you’re building a logo that looks like it could work for any web design business, it’s probably not quite right.

Makes your business look more professional

A business without a logo just doesn’t look professional.

A professional-looking logo goes a long way toward building trust and establishing yourself as a legitimate freelancer. This is especially important when starting out, so don’t wait until you’re turning a profit to start building a logo.

Why is a logo so important for freelance web designers?

While building a logo is important for every small business, it’s even more significant when you’re a freelance web designer.

Why?

Because your logo is the first example your customers will see of your design abilities.

If your logo looks sleek, professional and attractive, potential clients will be impressed. If it’s poorly-designed or doesn’t exist at all, nobody will be convinced that you’re up to the task of designing their site.

Who wants a web designer that can’t even design their own logo?

When designing your logo, you should consider the following questions:

• Does this reflect the type of web design I’m capable of?
• Would I be happy to use this logo on a client’s site?
• Does this logo look good online and in print?
• Is this a logo that will make people go, ‘Wow, that’s what I want, too’?
• Is there anything about this logo that could put clients off hiring me?

If the answers to these questions mean that you need a drastic redesign, don’t worry.

It’s better to take some time getting it right than lose clients because of a poor logo design.

How should you go about building a logo?

So, you’re convinced that you need a logo for your freelance web design business… but how do you build it?

Here are some tips to help the design process run smoothly.

Keep it simple

A logo should not be busy or overwhelming.

It’s a quick visual cue to remind people of your business – not a work of art. You should stick to simple shapes, a limited color palette, and not too much text. Remember that the more you add to your logo, the more mental effort it will take for clients to recognize it.

Before introducing a new element, ask yourself if it really needs to be included.

Very often, the answer will be no.

Experiment with designs

It’s rare to hit on the perfect design first time, so try a few different ideas for comparison.

You might try the same design in different colors, arrange elements in alternative formations, or stick with the same base colors for several different designs. Look at the logos side by side, and give a score to each.

If possible, get input from others too, then tally up the final scores to help you decide which logo is best.

Make it timeless

You want your web design business to last for a long time, right?

Then your logo needs to be timeless.

Avoid any gimmicks or design choices that you think will quickly go out of date.

Stick to designs that have been popular for a long time – think bold colors and simple shapes, and look to long-established companies for inspiration.

Don’t get stuck with a logo that looks amazing for a year, then becomes hopelessly dated.

Building a logo is one of the most important things to do if you want your web design business to be successful. Show companies why you’re the perfect person to design their website with a logo that reflects your skills.

There’s no time like the present, so get the ball rolling by sketching out some logo ideas right now.

Selling a timeshare isn’t always easy. But once you find willing buyers, it’s similar to selling a house.

As it stands, only 9 million households in the U.S. own at least one timeshare. That leaves plenty of potential prospects.

But if you’ve been unsuccessful in selling your timeshare, you might want to consider redesigning your logo.

This article will take a look at how you can sell timeshares faster with a good logo redesign. Keep reading to find out what steps you can take to garner more attention with your logo!

Simplify Your Current Logo

It may be tempting to completely overhaul your current logo and add many elements and colors. In reality, this is the wrong approach. Often times, complexity works against you.

When redesigning your logo, you want to aim for something simple yet different. Why? Well, there are several benefits to simplifying your timeshare logo.

For starters, a simple logo is direct and easy to remember. It allows your audience to grasp your brand’s message right away since there’s no room for confusion.

Also, simpler logos are easier to scale. Plus, you can use them in any type of media. On the other hand, complex logos are harder to copy and resize properly.

Reassess Your Color Scheme

After your logo is nice and simple, you want to look at your color scheme.

Colors can have a significant impact on what moods your brand evokes. If you choose the right color in your logo, you can strengthen your message even more.

For example, black is an excellent color choice for timeshare resale companies. It signals a powerful, formal message. Blue is also ideal because it gives off a professional and trustworthy vibe.

You can also use red if you want your brand to appear warmer, and green if you want to seem more ethical.

When going through the process of logo redesign, you can try using multiple colors as well. That said, limit your logo to two colors. Otherwise, you’ll water down your message too much and confuse your audience.

Optimize Your Font

Much like colors, fonts can either add to your brand message or subtract from it.

Therefore, make sure your font is consistent with your overall theme. You don’t want to pair a formal symbol with a silly font. Instead, you want your font to compliment the symbol in your logo.

Keep in mind that the most important aspect of any font is legibility. You won’t unload any timeshares if nobody can tell what you’re selling in the first place.

Lastly, if you choose to use multiple fonts in your logo, make sure they compliment each other. This will allow you to highlight certain words. But simplicity comes into play here too, so don’t use more than two fonts.

Start Your Timeshare Logo Redesign

At this point, you probably have a few ideas for your logo redesign project.

Keep in mind that you don’t always need a drastic overhaul to your logo. Simplifying your current logo can help you deliver a stronger message.

Also, don’t forget to consider revamping your color scheme. The right colors can go a long way in setting the mood for your brand.

Start trying out new designs with our free online logo maker tool. Also, feel free to leave a comment below if you have any other redesign ideas!

Like all businesses, logos are vital to life insurance companies, serving as the public-facing image of the brand.

With more serious subject matter at hand—namely the event of the buyer’s death, there are some design challenges insurers face, as compared to other industries.

So, with life insurance logos, designers need to approach the process with a bit more sensitivity. The logo should be respectful, authoritative and most of all, memorable.

Read on for some best practices for designing a life insurance logo to remember.

Beware of Being “Too Cute.”

At Online Logo Maker, we’re well aware that a logo needs to be both unique and clever to stand above the rest.

While we’re big fans of visual puns or double entendres, cheeky logos don’t quite work as well when it comes to designing a successful life insurance logo.

Show with Symbolism Basics

The major design elements have to do with the basics; shape, color, and typography.

What we mean is—you’ll want to create something that speaks on a psychological level.

Certain colors (i.e. gray, blue, black) traditionally work to evoke authority and security—concepts that have life insurance written all over them.

Or, you may want to create something a bit more modern.

Try stirring up feelings of warmth and safety by using reds, oranges or other warm colors. Or try using soft, rounded shapes that signify themes like family.

Life insurance has that warmer side, too, providing protection for your loved ones.

While it’s wise to avoid things edgy or cute, illustrating your point through the right color combination and the font to back it up is the way to go.

What Does Life Insurance Represent?

Take Mass Mutual, for example. The 166-year old company recently did a logo redesign, which they claim, represents people coming together to take care of each other.

To convey this sentiment, the company opted to go with a series of dots, which form an “M” in the center.

While that’s just one example, those tasked with designing a logo with such heft behind it could take a cue. ‘

Another example is Top Quote Life insurance.

Out of the best life insurance companies, Top Quote has a standout logo.

The contrasting blues suggest health, while the human-esque icon draws your eye back to the brand name.

In the end, we come back to this idea that a good logo is good for business. It serves to draw in potential customers while maintaining recognition from those who are more familiar.

Still, the company behind the logo must deliver on the promises advertised.

In Need of a Great Life Insurance Logo?

If the “face” of your company needs a bit of a lift, or you’re starting from scratch, Online Logo Maker has the tools you need to breathe some “life” into your life insurance logo.

With unlimited saves and downloads and a quick, easy approach to design, Online Logo Maker’s free logo tool makes branding a breeze. Try it today–free of charge!

Let’s face it. Going to the dentist’s office is not incredibly high on the list of fun things to do for most people.

There’s not a whole lot of excitement for the industry and the only time most people think about a dental practice is when they get their reminder call for an annual cleaning.

There are so many things people can do on their own to help have clean teeth such as flossing, using mouthwash and using teeth whitening strips crest. Sometimes you need to be reminded by a dentist to take these extra steps.

We’ve already told you the best ways to create exciting logos for many different industries, but should you create a logo for your dental practice?

Come along as we take you through the 5 Reasons you Need to Create a Dental Logo.

People Will Remember Your Logo

Like we said before, people need to remember you.

And what better way than by creating a cool dental logo for your practice?

A logo is your company’s first impression and if it is designed right it will tell the mission statement of your company upon the customer’s first glance.

As Su Matthews Hale a senior partner at Lippincott recently told Business Insider “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and values.”

By tying in your office’s experience into your dental logo people will remember their visits simply by association to your brand.

Can’t you picture it now?

A dental logo with a set of bright shining teeth announcing your office to the world!

Think of the lasting impression that will make.

The Right Logo Will Generate New Business

By creating a dental logo that resonates with your customers you will also peak the interests of people who are unfamiliar with your practice.

People like a sleek logo and respond when they are done right. So by creating a dental logo that will set you apart from the heap, you will generate more interest in people shopping for other options.

And in turn, a new dental logo will help make sure that …

You will Be More Competitive

Think about the main reason why you want to create a dental logo in the first place.

You want to look better than the competition!

Your new dynamic dental logo will keep all other practices on their toes nervous that you will swoop in their patients.

Look out!

A Logo Will Make You Look More Professional

By creating a logo you will look as though you take a certain amount of pride in your practice.

By having your logo branding all of your forms and letters to your patients, you will look like a force to be reckoned with in the dental world.

And more importantly, your patients will feel at ease knowing that thewy are in the right hands.

A Logo is Great For Your Social Media Presence

Who said having a dental practice shouldn’t be fun?

By having a cool dental logo representing your business, you can have a social media presence with a recognizable brand.

Think of it like having an online mascot.

The better your logo is the more people will want to follow your business!

There You Have it – The 5 Reasons You Absolutely Need to Create a Dental Logo

By creating the right logo for your dental practice you will stay in the hearts and minds of your patients long after their visit.

And if you are lucky, your new logo will spark interest in people looking for a new dental provider.

If you have any questions about creating your own dental logo for your practice feel free to visit our contact page or send a message to our online chat support.