Golden arches. A checkmark. Curvy letters along the can of a cold beverage.

Can you imagine the company that uses these logos? Do you know their name?

Logos are important. They are the identity of your business and are a primary way that your customers will think of your brand.

So what kind of logo should a business that offers commercial cleaning use? Read on for some tips to help you decide!

Colors That Shine

It is known that certain colors can evoke different kinds of emotions to the viewer, and when it comes to designing your cleaning logo, you can use this to your advantage. Take a look at different charts online to find a color combination that will make your customers feel the way you’d like them to.

For example, blue and green are calming colors, as well as give off a “clean” feeling, bringing to mind clean water. Perfect for a cleaning logo! On the opposite spectrum, bright yellows evoke a cheerful emotion, and can be exciting to look at, and can bring to mind sunshine and warmth.

It depends on your personal style and taste, but colors are a vital part of any logo, so definitely keep them in mind when working on your own.

Simple and Clean

A big mistake a lot of logo-makers is that they try to make it too detailed, or too fancy. The secret to a good and memorable logo is to be simple so that your customers can recall it without difficulty.

Clear lines and simplistic shapes are the best way to go.

A good idea would be to write down a list of things that illustrate what your business is about, or the kinds of services that you offer.

Maybe a bucket of soapy water? A tall clean window? A room that sparkles with its cleanliness?

Now take that common item and make it special. A bucket with its soapy water and bubbles to outline your business’s name. Or what about those clean windows. Maybe you would like to have them as a border for your cleaning logo?

The possibilities are endless, but keep in mind that always golden rule: Less is more!

Rinse and Repeat

Once you have an idea for your logo, it’s time for the hard part: editing. Rome wasn’t built in a day, and neither will your cleaning logo!

Save your current design, then go back to the drawing board and try out an entirely new one. Run through a bunch of styles, even things that might look bad at first, because eventually, you’ll find something new and exciting.

Don’t be afraid to have fun with it!

It’s all part of the creative process to make a mess before polishing it up into something fantastic.

It may be that you won’t realize until later that your chosen logo just isn’t working. That’s okay! Re-branding is something that companies do all the time, and it’s just another way to give your business that breath of fresh air.

In Conclusion

Keep these three tips in mind when selecting the design for your cleaning logo, and you’ll have no trouble at all in finding one that is both memorable and great-looking.

If you have no idea where to start with the design, try out our free to use logo maker. It’s a great way to test out the waters and find something that works for both you and your business. We even have a tutorial to help you get the best out of our program!

Good luck!

Designing your new lawyer logo, but not sure where to start?

Well, check out these legal marketing statistics before initiating the design process and watch your website traffic increase!

Keep up with the Joneses.

Normally this is terrible advice.  EXCEPT when it comes to marketing and websites.  Our attention spans shorten almost as fast as technology changes, making it imperative for business owners to deliver their messages quickly and efficiently.

What does this mean for your legal marketing plan?

Get used to video content.  Outside of meeting in person, quality video content on a website’s landing page has been proven to increase conversion rates by as much as eighty percent.

Build your client base with branded content.

Many law firms are experiencing increased traffic and conversion rates by spreading their video messages on social networking sites like LinkedIn, Facebook and Twitter.

Listen, we all know family and friends are great for referrals…

But when it comes to spreading your law firm’s message – especially in areas of expertise, nothing beats social media.

For example, in a lawsuit funding situation, the bulk of your business comes from media sources.  In emergency situations, people respond to professionalism and the clear message that you can help them solve their problem.

Your clients (new and old) will consider you a reliable source of information, as long as they understand what your message is.

By posting informative blogs and quality videos promoting awareness of your specific message, site visitors will come to trust you and eventually convert to paying customers.

Chat yourself up.

Since you’re going there with branded legal video content, why not start a podcast and talk about it?

Easy to create and enjoyable to listen to, podcasts were seen as last year’s marketing industry disruptors.

Podcasts offer you numerous opportunities to send traffic to your site:

• Invite your lawyer colleagues on as guests.
• Discuss the details of famous cases happening in the news.
• Engage your core audience by touting your legal specialty.

Design your lawyer logo around your specific message.

Only after you’ve clearly defined the specific message you want to share with your audience should you go about designing your lawyer logo.

What do you want to communicate about your company and its mission statement? How is your approach unique to customers?  Is it lighthearted?  Seriously ready to get down to business?

Clarifying how you want your business to appear makes a difference in the clientele you attract.

Law firms attract new clientele on the basis of the client feeling secure that their needs are being met.  While this is true for most businesses, it is more important than ever that a law firm provides this comfort for their clients.

Utilizing LinkedIn, social media and quality video content to share your message creates a sense of familiarity, trust, and comfort for your core audience, increasing conversion rates.

When promoting niche areas like the aforementioned lawsuit funding scenario and others, social media is a goldmine of opportunity.

Share it with the world!

Now that you’ve clarified the message you want to send to your client, get to designing your unique lawyer logo!

Here are some additional tips:

•  Try out one to three different designs that you like.
• Show them to your trusted friends and colleagues before deciding on a logo.
• Go easy on yourself – we’re all not Jony Ive!
• Remember that Rome wasn’t built in a day – it might take a few tries before landing on a lawyer logo you really love.
• Once you’ve decided on a strong logo, incorporate it into ALL of your social media and email campaigns – remember – you want your clientele to be reminded of your awesome law firm every time they see it!

Designing your new lawyer logo is only the beginning of taking your business to the next level.  For these and more tips, be sure to sign up for our blog!

Think about the logos you encounter on a day-to-day basis. Which ones stand out?

You’re likely remembering these logos because they make use of key elements meant to powerfully represent a particular brand or service, such as color, emotion, and information.

When it comes to medical programs, logos are a great way to attract prospective candidates and sustain your university’s reputation nationally and globally. Whether you’re seeking to represent a doctor of medicine program at a Caribbean medical school or a post-baccalaureate intensive at a northwestern university, keep these seven elements in mind when crafting your medical logo.

7 Elements of an Exceptional Medical Logo

1. Color that means something.

Color is an essential aspect of logos everywhere. It can have a direct emotional impact on any viewer and even induce certain psychological responses. The best medical logos use color intelligently and meaningfully.

What does this mean? Think about all the colors in the spectrum. Each one has a certain connotation if applied to a logo. For example, red in a logo can signify excitement, energy, blood, or passion. White may bring up feelings of cleanliness, calm, or purity. Black can designate something edgy, formal, mature, or unsettling.

The best logos use color to create a unified meaning, pairing certain ones together to have an overall emotional effect. They take into consideration the psychology behind color and work it into the message they are wanting to convey as a program.

These exceptional logos also don’t rely too much on color when attracting viewers. The colors are chosen sparingly and carefully.

2. Accessibility and an intended audience.

Every logo has a specific audience. Strong logos may try to reach just about anyone if that’s what they’re going for, or deliberately attempt to catch the eye of a certain viewer.

Either way, the most powerful medical logos are accessible and specific. They anticipate who will view them: in this case, prospective and current medical students and their families.

When designing your logo, think about where your logo will be most prominent. Will it be digital? Displayed indoors or outdoors, or both? Environment can directly impact who will be seeing your logo and responding to it.

Exceptional logos take environment into consideration as well as audience. They are easily reproduced to any size or interface, and still intelligible.

3. Concise and helpful information.

Logos can convey very specific information beyond emotional impact. On a basic level, they get the name they are representing across in a concise and helpful way.

Exceptional logos keep the information brief, clear, and useful. Often this just means a meaningful image and text that indicates the university or program. The most important information is most prominent so that viewers will be likely to remember it.

Medical logos succeed if they aren’t bogged down with too much information. They don’t put the viewer into sensory overload. They are clear in what they are representing.

4. Ease of reading.

There’s nothing worse than a logo that is impossible or difficult to read. The exceptional logo is easy on the eyes when it comes to images and texts, and doesn’t force the viewer to squint or interpret.

The best medical logos are easy to read and clear in their presentation. Nothing leads the viewer guessing. The takeaway is clear, and the experience of viewing is pleasurable. The most successful ones rely on images over text to convey information.

5. Memorability.

Why do you remember logos again? Oh, yes–because they use all of the elements in this list!

Beyond that, the most successful logos stick in their viewers’ brains because they are unique, clever, or unexpected. They haven’t been seen before. They may startle or surprise. They may merge colors in an unexpected way, or convey a really intriguing image or design.

The best medical logos are one-of-a-kind. They present a new image with a fresh message and interpretation that fits within the medical field itself.

6. A clear and powerful message.

A message that resonates with viewers is at the top of the list when it comes to elements of exceptional logos. Logos that convey a clear and powerful message are more likely to generate an emotional response in viewers and lead to action.

The successful medical logo begins and ends with a message that is central to the program or university’s values. It clearly presents those values and leaves viewers with an understanding of the university mission. This is critical when it comes to attracting prospective students and representing current ones.

If you’re designing your own logo, think about choosing a message that can directly correspond with colors for maximum effect. For example, you may choose the message: “Integrity and Humanity.” Colors that resonate with this are dark blue and purple.

7. Simplicity.

This is the golden rule of logos everywhere, but especially so for medical logos. The simpler the logo, the more effective it will be. There’s something to be said for a university or program that can advertise itself powerfully in just a few words, images, or colors.

Simpler is also more memorable. In many areas of design, it’s even the vogue. Strive for a minimalist, clean, authoritative presentation when designing your exceptional medical logo.

The Exceptional Logo

Logos are essential when it comes to representing your university or company. They can directly impact how prospective students or customers feel about your program or product, and even cause emotional responses in these individuals. When it comes to designing an effective medical logo, it’s important to do so in a way that best represents your program.

Before you even begin designing, think about your program or university message. Consider what audience you’d like to cater to, and what response you’d like to achieve in this audience. Then, choose colors, text, and images that reflect these. Maintain a simple, authoritative, and memorable visual.

At Online Logo Maker, your exceptional medical logo is just a few clicks away. We provide free logo-making services to anyone. People can’t stop talking about the incredible logos generated from our site. Get started on yours today!

Logos are an important component of any company’s marketing strategy.

A clear, recognizable logo helps to establish a company’s brand. Customers will begin to associate your company with that logo, which will help encourage repeat business. This builds your company’s visual identity.

That said, not all logos are created equal.

You want your fashion logo design to resonate with customers. To do this, it must incorporate certain design principles that will make it visually appealing and compelling.

Studies show that using the right color combinations in a logo can increase brand recognition by up to 80%.

While color choices might seem like a matter of preference, there is actually a science behind it. Paying attention to color theory will help you create a more effective fashion logo design.

Let’s take a look at how to science of colors can impact a logo.

Color Influences Emotion

Have you ever seen a particular color, and it raises a variety of emotions?

It’s not just your mind playing tricks on you. There is ample evidence that colors actually have the ability to influence emotion.

Colors are generally divided into warm and cool colors. Warm colors are your reds, yellows, and oranges, while cool colors are your blues, greens, and purples.

Warm colors tend to arouse active emotions. This can include emotions like anger or anxiety, as well as excitement and creativity.

By contrast, cool colors lead to passive emotions. Cool colors can make people feel calm, or comfort, but can also lead to melancholy.

When choosing the colors for your logo, think about what kinds of emotions you want customers to experience.

For instance, if you want your brand to be associated with fun and high energy, then you might want a fashion logo design that includes red or yellow. If you would rather communicate consistency or dependability, colors like blue and brown might work better.

Memory Affects How We Perceive Color

Another way colors affect people is by bringing up associations with that color. Memory can certainly have an impact on the way we perceive colors.

Sometimes this can be deeply personal.

Perhaps it’s the color of your favorite crayon from kindergarten. Or, maybe it was the color of your prom dress.

In other cases, a universal memory and or association is brought up. For instance, most people associate the color green with nature or the color blue with water.

If you want your customers to associate certain environmental or cultural features with your company, color choice can influence that.

Shades and Hues

When it comes to fashion logo design, the color itself is not the only factor to consider.

Colors come in different shades and levels of brightness. Whether a particular color is dark, dull, light, or bright can impact how customers perceive it.

For instance, dark colors tend to indicate a more serious, or somber tone. Bright colors are more lighthearted and playful.

The shades of colors you use can influence what customers believe your business is about.

Take pastel colors, for instance. These colors are typically associated with babies. Using them in your logo could lead customers to assume that your brand is for children.

Dark colors, on the other hand, may lead customers to believe that your brand is geared towards professionals.

Whatever shades of colors you choose to use, keep these associations in mind. You always want your color choices to complement your brand identity, rather than confuse it.

Making Colors Work Together

While many logos are monochromatic, other logos use two or more colors.

Using multiple colors in your logo can help your company draw on different aspects of different colors.

For example, you can use colors that are similar to each other, like blue and purple, to emphasize the use of a cool color palette. This will reinforce the associations with cool colors.

Or, you might choose to use contrasting colors. Using blue and yellow in the same logo can tell a more complex story about what your brand is.

How Color Affects Fashion Logo Design

While there are many scientific facts about the impact of color in general, there is also specific research on how color is perceived in fashion.

Obviously, color is extremely relevant in the fashion industry. The color of a certain piece of clothing has a great impact on how a customer will react to it.

Additionally, the color of your fashion logo design will influence how customers perceive your brand overall.

For instance, blue in the fashion industry is associated with competence and confidence. Think of the blue shirts and navy blazers that businessmen often wear. Blue is considered a classic and reliable color.

Meanwhile, colors like green are considered more rugged or outdoorsy. Purple brings with it an air of sophistication or even royalty.

You should choose the colors for your fashion logo design based on what you want customers to think of your company.

If you are marketing mostly to customers who need professional clothing, blue should appear in your logo. Or, if you want to show that your clothing is high-end, purple might be a better choice.

Building Your Brand

At the end of the day, there are no right and wrong answers when it comes to choosing the colors for your logo. Rather, the colors you use should be based on the preferences of your customers, and the goals of your brand.

Remember, the purpose of your logo is to create a brand identity. You want customers to look at your logo, and immediately make associations that help them understand what your business is about.

You also want something that will stick in your customer’s mind. This way, when they see your logo in an advertisement, or on a product label, they will immediately call your business to mind.

If you’re ready to start working on a fashion logo design, then check out our free logo creating tool. You can incorporate the principles you’ve learned in this post into making an awesome logo for your business.