What’s in a logo?

Quite a lot, actually. A real estate logo design not only has to pack a visual punch but also communicate volumes without using words.

Read on for some expert tips!

Six Ways To Create A Successful Real Estate Logo Design

Make Tried and True Symbols Your Own

Look up real estate logos on Google Images and you will be bombarded by houses. And buildings. And keys. And slanting rooflines.

There’s nothing wrong with any of these designs; in fact, they’re used so frequently because viewers can see exactly what the business is at a glance.

Yet in order to stand out from your competition, you need a fresh approach. Instead of the same old peaked-roofline silhouette, try a logo that incorporates an opening door. A welcome mat. A pineapple, the symbol of hospitality. Even a porch swing or a sheltering tree blended seamlessly into that slanted roof, can be enough to set your design apart.

Capitalize On Your Name

A real estate agent’s name is often his or her brand. If you choose to use your name in your logo, do something besides plunking it inside a house shape. Maybe one of your initials can morph into that key, or your name, written in script, can represent a winding driveway.

Or what about a welcome mat that substitutes the agency name for the word “Welcome”?

Use Specialization To Your Advantage

If you primarily deal in commercial property in a bustling downtown, a skyline is a versatile element for your logo design.

Investment properties that buyers are considering as part of a 1031 exchange timeline need a different approach than beachfront condominiums or quaint Cape Cod bungalows.

Say your properties’ main appeal is historic charm. A Victorian script, a Colonial-style shutter design, or Doric columns might work well for your logo.

Do you sell beachfront homes to retirees? Brainstorm ideas around seagulls, shells, waves, beach umbrellas, or sunsets. These communicate a sense of location and of culture, both of which are crucial in real estate.

Skip the Symbol Altogether

Bold typography is a design trend that works well for real estate logo design. Use your company’s name, your own name, or your initials in a unique font. Try a background with a subtle repeating pattern, or gradient color for a modern punch.

One design element that’s been emerging in the past few years is the use of geometric shapes. Your real estate logo doesn’t have to be square. Combined with color and font, shape choices make a big impact.

Don’t Forget About Color

The colors used in logos can have an enormous psychological impact. A little research into the impact of color on marketing can help you the hues to use for your real estate logo design.

Lastly, Ask the Experts

We’re not talking about designers, although their input is also valuable. We’re talking about customers.

If it’s a redesign for an existing real estate company, don’t be afraid to poll your clients to ask their opinion (spoiler alert: people love sharing their opinions).

You can even run a social media contest engineered around your logo change and offer a prize to one voter, chosen at random from among the entries.

Starting a new company? It may be worth your while to organize a focus group to get feedback from real people about your real estate logo design.

Designing your own logo may seem daunting, but if you consider a few key elements, you can create a logo that reflects the company’s mission and its passion.

A picture says a thousand words.

Maybe your logo isn’t saying the right ones. A logo redesign could be in the future.

So how does a business know when it’s that time?

What should a logo say about a business?

Here are some answers and tips that should help anyone who’s thinking it might be time for a new logo.

Logo Redesign And the Company Brand

Businesses, at least ones that plan on sticking around for a while, don’t stay the same over the course of decades.

They evolve.

Their brands, mission, and products change for the better. Their logo should be no different.

Just like the rest of a business, the logo should still maintain a similar integrity of the previous one. What are the best parts of the old logo?

Keeping them as part of the new one shows that even during a rebrand, a company knows to remember the best parts of its old self.

What does the company brand represent?

KISS the New Logo Hello

Keep the logo simple and to the point.

However, that doesn’t mean that this is going to be easy. There are several things to consider.

The color and font should speak clearly to the target demographic. For a B2B business logo, go for something that is both classy and bold. Use colors like black and blues as they symbolize sophistication and success.

A business such as this would probably go with a square logo to symbolize professionalism and security.

The font of this type of business should be clear and straightforward. No calligraphy or other wispy fonts.

This is just one example of factors that should be taken into account for a logo redesign.

How to Know When It’s Time

If a company is on the fence about a possible logo redesign, there’s plenty of questions that need to be answered.

1. Does the company have a new audience or are they looking to bring in a younger one? Every generation has things they like and don’t like in a logo.
2. How has the business changed? Larger? Greener? Say this in the logo. Be proud of everything that the company has become.
3. How old is the current logo? Companies like Pepsi and At&T have both updated their archaic designs in the last several years. If these corporate giants are doing it, then there’s definitely something behind the move. Companies like this don’t make these kinds of changes for no reason.

Is the business ready for the future?

A new logo says just that, so it’s imperative that it’s the type of design that will keep everyone happy for years to come.

This small picture is a company’s number one promotional and marketing tool. It has to say everything that needs to be said.

In business, more than anywhere else, the first impression is everything. While some businesses have in-house graphic designers that can handle a logo redesign, most don’t and would rather leave this work up to professionals.

Contact us today to find out how we can help get you started with a new logo.

How does it feel to be let down by a company you trust?

Obviously, it feels pretty terrible — you thought there was a level of understanding where there was none. When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.

When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.

When it comes to luxury real estate, customers are buying high-dollar property. This isn’t something to be taken lightly. Customers may even be putting their livelihoods into these properties.

That’s why it’s important to make sure you’re credible from step one: your luxury real estate logo.

Still not sure why credibility matters? Worried about creating a credible logo?

Don’t worry — this article will tell you about why credibility matters to your luxury real estate logo, as well as design steps for creating a trustworthy brand identity.

Let’s get into it.

Why Create a Credible Luxury Real Estate Logo?

It’s important to think like a customer.

One of the first things that people look for when looking into businesses and brands is reviews; they want to know what the reputation of the business is.

Your luxury real estate logo becomes the first point of contact. You want your logo to contain meaning that establishes your brand as a trustworthy one. With a credibility-designed logo, you can influence customers before they’ve even shaken your hand.

Your credibility becomes even more important in luxury markets. Customers are spending a lot of money. The company Kensington Morocco sells luxury villas. You can bet their clients don’t just want any random person off the street helping them.

Let’s look into some luxury real estate logo design tips.

Building a Foundation

The first thing to think about is the base of your logo. What image will you be sending?

Usually, this is something related to the business itself. In terms of real estate, you might look for a house logo, or perhaps a “sold” sign.

Planning Your Meaning

The next step is to plan out what meaning you want your logo to portray.

What traits are you trying to tell customers about? Perhaps you want to say that your brand is “trustworthy” and “capable.” Or maybe you want to go a different direction and go with “friendly” and “helpful.”

Regardless of the message, you need to plan out your logo’s meaning.

Blending Images and Meaning

When creating a logo, the image you’ve chosen and the meaning you’ve planned need to come together. Essentially, you’re adding non-verbal details to your image.

For example, if your meaning is “trustworthy,” a logo that portrays two cupped hands holding a home works to show this meaning.

Don’t forget to look into color theory and how color influences people — this is an important part of logo design.

Conclusion

If you’re thinking about your brand’s image and meaning, your brand will start building a trustworthy image instantly.

If you’re having trouble getting started on your logo, let us help you. Start here for free and start establishing your brand’s credibility.

After findings reported that the average American is overweight or obese, the health care and wellness industry focused on helping Americans lose weight and improve their health.

A health movement was born. Fitness and exercise became the latest trend while healthy food has become more sought after than ever before.

This health movement has made a significant impact on the design of the common nutrition logo as well as food labeling. To learn the basics of a nutrition logo and the design trends surrounding the health movement, keep reading below!

Emphasizing the Health of Your Food Products

The first thing a food manufacturer will want to do when marketing their product is emphasize the quality of their food. Their labels and logos can emphasize the nutrition of their products.

Right now, the health movement led more consumers to make informed decisions when purchasing groceries. Food labeling may improve the diet of consumers. People are more likely to make informed decisions when looking at the nutritional value of food products.

Some health experts have suggested using a traffic light label on food products. This can help consumers quickly identify whether a particular product is nutritious for their body.

For example, the product Isagenix found at https://www.isatonic.com.au/ would have a green light letting consumers know it is nutritious. One study published in the journal BMC Public Health found that adults in Germany preferred food labeling in the format of traffic light labels.

So if you’re a food manufacturer looking to benefit from the health movement, your food product labels, and nutrition logo needs to emphasize dietary factors.

Your Nutrition Logo Will Need to be Minimalistic

The latest design trends taking place around the country revolve around minimalism. Your logo will need to have only the most important information. Anything extraneous will need to be removed.

Keep only the most essential parts of your food logo. For example, if you sell coffee beans, have a cup of steaming coffee as your logo and do not add any images of a saucer, spoons, or sugar.

Use only a small number of colors. Often, you only need to use two colors for your logo. If you have a specific focus in your logo, you will attract more customers.

Clear and simple logos and food labels will go a long way toward improving your brand.

Your food packaging needs to make it clear just how healthy and nutritious your food is. Your consumers will be looking at labels to determine whether the food will be a good purchase for their family.

Make sure that the font and colors are easy to read. Create labels that are large enough for the average person to see.

Your consumers will need to be able to easily read the nutritional information on your food labels in order to choose your product.

Do you need any advice on how to make the best food logo for your company? If so, contact us here or leave a question in the comments below.