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How Logos for Bloggers Create a Brand Posted on June 27, 2017 by Logo Design Tips and Tricks
logos for bloggers

The right logo can do wonders for your brand.

Take Apple, for instance. Their logo isn’t particularly complex. In fact, they took an extremely minimalist approach. And yet as soon as someone sees that white apple with a bit missing, they know exactly what it means.

As a blogger, it’s important that you do everything within your power to get your name out there. There’s a lot of competition in the blogosphere, and your content should stand out.

Logos for bloggers should bring the brand to mind as soon as the audience sees it.

Here are some of the biggest ways that using a logo can create a brand for your blogging business.

Logos for Bloggers Establish Identity

When push comes to shove, your logo is all about brand recognition and creating an identity. Whether you’re outsourcing or using a WordPress frontend plugin, create something recognizable.

Take a moment to think about all the branding your audience is exposed to on a daily basis. Everything from billboards to t-shirts features brand names and logos.

If you’re not making an effort to stand out, you’re going to get lost in the shuffle.

An effective logo should be eye-catching, but it should also evoke feelings. Depending on your location, certain colors can portray different things, so it’s important to know what you want your colors to say.

Take the color red for instance. It’s a simple, common color, but it’s able to convey:

  • Anger
  • Passion
  • Forcefulness

In contrast, something softer, such as a pastel yellow can evoke feelings such as:

  • Rebirth
  • Warmth
  • Optimism

It may sound silly, but if you neglect the psychological impact of color, your logo will suffer.

Typeface Matters

Think of typeface as the icing on your logo’s cake. It’s decorative but adds a distinct flavor at the same time.

In fact, the typeface you choose is every bit as important as color. Accordingly, there’s an awful lot to consider.

For instance, should your logo be in print or cursive? What about the age-old serif vs. sans serif debate?

When it comes to logos for bloggers, these simple questions have a tremendous impact on their brand.

Spend a few minutes looking over this list, and note just how many types of font there are.

These things do matter. Take a moment to consider one of the most famous blogging logos out there, the WordPress logo. You can likely conjure up the image of the curvy W without even seeing the logo.

The Best Logos for Bloggers are Simple

Let’s stick to the WordPress example for a minute. Their logo is about as simplified as it gets, it’s just a white W in a baby blue circle.

And yet most bloggers would be able to spot the logo anywhere. What makes it so effective? It isn’t busy or distracting at all, yet it’s instantly recognizable.

Ultimately, that’s your goal as a blogger. Your logo needs to be simple, clean, and to the point. There’s just something elegant about a simple design.

When it Comes to Logos for Bloggers, the Logo Makes the Brand

As you can see, it’s important that you use your logo to establish an identity for your brand. Through the use of color and font, your logo can capture the imagination of your audience.

Whether it’s Disney, Folgers, or even Subway, there’s one thing to take away from this article. Logos make the brand, not the other way around.

Create an identity like no other through the use of your logo.

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What Message Does Your Chiropractic Logo Send? Posted on June 27, 2017 by Logo Design Tips and Tricks
chiropractic logo

Think about the logo for a huge company like Starbucks.

Now think about all of the possible meanings people assign to that logo. Some may think that logo provides the comfort of a warm cup of coffee. Others might see it as an invigorating start to their day. People might even just associate it with a comfy place to sit and read a book!

The important thing? The logo speaks for itself. It has a visual identity.

Your chiropractic logo also tells patients something about your practice.

However, that logo should stand for something greater: the health of your patients. Health is a big deal — it pays to be careful with what you’re saying to your patients. There’s a reason companies like Apple spend millions on their logo designs.

Come on in — let’s talk about what message your chiropractic logo sends.

Shape matters

Surprisingly enough, the shape of your logo actually matters.

In fact, studies have found that even simple things like the roundness or squareness of a logo can conjure feelings in consumers. They might associate a round logo with a caring, warm company. A rectangle, on the other hand, portrays a trustworthy, familiar company.

With this in mind, you should keep the shape of your chiropractic logo in mind. What kind of practice do you want your patients to believe in? Choosing the right shape might just be the best first step towards creating a practice that upholds those values.

Chiropractic logo fonts

Everyone knows how Google’s font looks, or the characteristic broken lines of IBM’s logo.

Your typographic choices can have an impact on your logo’s perception as well. In fact, there’s even a psychology behind the use of fonts in branding.

For example, if your company is a straight-laced, traditional practice, would you use a very decorative, curly font? Probably not. That’s because that font doesn’t send the type of message you want.

It works the same way in business. If you’re sending a formal email, you wouldn’t use a comic kind of font. You would use a font that portrays exactly the type of person you are — your practice is no different.

Creative imagery

How many times have you seen happy looking families on images for medical services?

Probably too many. These images are cliche and do nothing for your brand or your practice. In fact, they may be actively hurting you.

It’s important to use images that pertain to your practice. For example, if you’re a chiropractor in Bradenton Florida, perhaps your logo can portray the beach or some palm trees. A chiropractic logo for a practice specializing in a certain type of patient should use an image relating to those patients.

When you’re designing a logo, that image becomes a window into your practice and your values as a chiropractor.

Conclusion

Ultimately, your practice’s logo should portray meaning in its image, shape, and font. You want your consumers to trust in both you and your brand image.

Don’t know where to go next? Start with our easy logo maker.

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7 Clever Components to Include in Your Hypnosis Logo Posted on June 27, 2017 by Logo Design Tips and Tricks
pocket watch

Wouldn’t it be great to help others make the mental shifts they need to live the life of their dreams? That is the art of hypnosis.

Wouldn’t it be even better to make your hypnosis business stand out to potential consumers? That is the art of a beautiful logo design.

Anything is possible when designing your own logo from scratch. You can be the artist behind the message your logo sends, telling people exactly what a hypnosis service can do for them. Things like losing weight, quitting smoking or making career moves.

Big accomplishments that all stem from a glance at your logo.

Your hypnosis logo is waiting to be created. Here are some tips to get started.

7 Components to Include in Your Hypnosis Logo Design

1. Start With the Grid

Using a grid keeps you on scale. It makes you think about the way dimensions relate to each other.

The lines create a strong foundation, meaning angles are consistent and the logo is versatile. There is nothing like having a beautiful design idea just to have the angles not match up.

It would be like hypnotizing someone and somehow they get the wrong message.

Grids can also draw inspiration from existing geometric shapes. This makes a hypnosis logo bold and new, yet recognizable. Unique concepts with a hint of familiarity can go a long way.

The process can even be double-checked further with a ratio or two. Take the golden ratio, for example. Believed to be used for over thousands of years, it is a mathematical explanation for design in architecture, painting, and much more.

2. Shape, Shade, Space

Putting a new company out on the market is a big deal. Branding it with the right hypnosis logo is even bigger.

The details matter. The shapes and shade of color you use matter. Even white space matters.

What are you trying to say to potential customers? What feeling can your hypnosis service give?

The use of shape psychology can give your logo the upper hand.

Circles express community and unity, a feeling of being complete. Squares offer a sense of balance and professionalism for the consumers looking to feel secure. Triangles are traditionally masculine and stable.

What color supports your message? Some options to consider are blue for integrity and success, or maybe yellow for optimism and cheer. Black is always classic, feeling formal and sophisticated, and purple can add a hint of creativity.

Tie everything together with the right amount of white space. Give your hypnosis logo room to breathe and the ability to come together without being too busy.

Also, don’t forget to let the design process happen.

Take a step back and give your logo-in-the-making a fresh look at every stage.

3. Be Original

This step might seem obvious. but it is worth mentioning.

Classic logos are easily recognizable because they are either the first or only of their kind. Think companies like Nike, Spotify, Tinder, and McDonald’s.

Nike took one symbol and made it theirs. McDonald’s created their own standout lettering with the famous golden arches.

To add an extra dash of originality to your hypnosis logo, take a close look at your typography. Are you using lettering that is already popular? Is there a way to tweak your letters to make them unique?

Bold letters will say what you need to say and make it stick. It will also make it unique to your brand. Avoid using trendy or flashy styles, but rather choose styles that last.

4. Simplicity is Key

Another necessary design element is simplicity. When considering a hypnosis logo, remember an essential part of hypnosis is deep relaxation. This means the simpler, the better.

People don’t want a logo that has too much going on.

Keep the audience in mind and don’t make them work to understand it. The quicker they “get it”, the better your logo’s chance of establishing a good relationship.

This step is like falling into hypnosis – the quicker it happens the sooner you can get to the real work. Create your hypnosis logo to look a consumer in the eye and get straight to the point.

A great way to check for simplicity is to make your logo black and white and see if it still makes sense, says Huffington Post.

Other ways to keep it simple is to think from the viewpoint of a potential consumer. Would the logo be understood by someone new to the brand? Would it catch their attention or be too busy to focus on?

5. Think About the User

The user is everything. Even more important is where your user is.

Is the final logo going to be found online, promoting self hypnosis downloads? Or act as the front page of an online newsletter or email?

Will it be printed on business cards or company shirts? Can it easily be recognized against many other apps available on a smartphone screen?

Think about the user’s lifestyle.

Are they searching for you on a mobile phone or in a magazine? Do they drive on the highway or take the subway? Would you rather slap your logo on a billboard or have it appear on a social media ad?

The whole point of a hypnosis logo is to help people reach new limits in their minds. To get there, think like the user. Make it work for them visually so they can commit to the buy-in.

Existing consumers already love your brand (and logo). Potential consumers have to learn to love it and fast. As in, faster than your competitor can get to them.

6. Anticipate Growth (and Change)

A good logo is designed beyond current trends. A strong company with a good logo lasts through market shifts and changing consumer preferences.

To stand the test of time, companies have to tweak and redesign their logos through the years. This makes it important to stay on the right edge of innovation.

Logos have to be timeless, yet open to improvement.

The best time to improve the logo is when improving the whole company. Take a moment to think about the next step your organization is looking to go in.

Are you rebranding? Expanding to a different market? Offering new services?

These are all prime times to link in a new logo. It can shift consumer confusion to excitement. This creates new kinds of engagement with your brand.

When done well, tweaking an old logo into a slightly newer design makes a world of difference. It doesn’t need to be a dramatic shift to get the kind of attention a rebrand calls for.

That’s the sweet spot – a bridge between the old and new that keeps old customers coming back and new ones rolling in.

7. Keep it Clean and Enjoy the Ride

A good hypnosis logo design takes time. Keeping it clean is a combination of the components listed above.

Building a logo is not a free-for-all of sketches and random ideas. It might start out a little messy, as big ideas sometimes can. Yet, it has to be broken down into thoughtful bits and pieces that come together perfectly.

A logo idea is a spark of inspiration. A finished logo has a blueprint.

Your logo likely won’t be born overnight, but once it is ready to go to market, you want it to go out swinging.

Final Thoughts

Yet, at the end of the day, design is design.

There is no step-by-step manual or singular process. True design is very personal and often full of surprises.

In a way, it is its own form of hypnosis. You have to plant a desire in someone’s mind for something they might not be sure they need.

When mixed with careful, thought-out steps, logos have almost no limit. So, start big. Really big.

How do you want consumers to feel when they look at your hypnosis logo? What big companies’ logos out there already inspire you?

Define the big picture first to make it easier to understand when the process gets tough. The rest is narrowing things down along the way.

This also helps make the fine-tuning feel natural. Do the shapes used to build the hypnosis logo make sense? Is it symmetrical? What colors work better than others?

The more you know the direction you are headed in, the more questions you can ask along the way to best get you there.

Don’t forget about a second opinion, either.

Conclusion

Throughout the design process, keep in mind your hypnosis logo is more than a representation of your company and services. It is the first impression.

Think of your logo like shaking a potential customer’s hand. What the logo says is the first thing that comes out of your company’s mouth, so make it matter.

On any platform – online, on business cards, spotted on a billboard – it is meant to make a statement. These seven components will ensure you are getting the message across loud and clear.

If you are new to logo design, our tutorial is here to help you get on your way to saying the right thing to your audience.

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Providing In-Home Services? Create a Trustworthy Furniture Logo Posted on June 27, 2017 by Logo Design Tips and Tricks
furniture logo

Your logo is one of the most important — if not the most important — aspects of your branding.

In a matter of moments, you need to communicate a variety of messages to the consumer: great value, experience, and above all, trustworthiness.

If you’re a company providing in-home services, like house cleaning or furniture assembly, this is especially crucial.

You want to show your customers that they should feel comfortable letting your employees inside their home.

How can you create a furniture logo that gets this message across? Read on to find out!

Show Your Employees in Your Logo

When it comes to creating a sense of trust between company and consumer, most of that trust is born from personal relationships. This means that your furniture logo should show the people behind your brand.

For example, if you’re a furniture assembly service, you might want to include an image of your logo that shows your team assembling sofas, tables, and more. You want to show them inside the customer’s home, doing exactly what they’re supposed to be doing.

Additionally, your logo image could also show the homeowner entering a newly-assembled room, thrilled with a job well done — as your employees look on, smiling.

Finally, because you’re providing a service in which you’ll be sending people into the homes of others, you may want to directly mention that testimonials are available. You might also want to highlight the fact that you’ve done a background check on your employees.

You could include this in the text around your logo image, in a circle. However, as with any typography you use in your logo design make sure that it’s legible and in a color that’s easy to read, even from a distance.

Believe it or not, the color choices you make can send subtle psychological cues to customers about the kind of company you run.

While bright hues like reds and oranges may get a customer’s attention, they’re not going to do much to create a sense of trustworthiness.

In fact, these colors may make your customers irritable and stressed out! Red has been proven to raise the blood pressure levels of consumers. This means that a customer may be more suspicious of a brand that uses reds and oranges in their furniture logo.

Instead, go for more soothing and calming colors, like greens and blues.

Start Creating Your Furniture Logo Today!

No matter what kind of business you’re in, creating a sense of trust is absolutely crucial. But when you’re in the business of helping people bring their dream homes to life, it’s especially important.

Your logo needs to send a message of authority, and it needs to be consistent with your overall branding strategy.

As a result, you may want to create several logos, and then test out which one most effectively communicates this idea of trust. Poll your employees, social media followers, and even your past customers to get their input.

To create your potential designs, be sure to use our free online logo maker tool.

 

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