Pests can have a hazardous impact on your health, the cleanliness of your home, and your overall well-being.

If you own a pest control company or provide pest control services yourself, then you need to create a compelling, recognizable logo that makes it clear pests don’t stand a chance against you!

What do the best pest control logos have in common? Take a look at this list of logo design and branding tips to find out!

An Actionable Image

Most pest control logos include an image of a rodent or bug.

While you don’t want to come across as using a cliched image, you also want to send a clear message to potential clients about the nature of your services. Especially since many pest control logos are displayed on the sides of service cars, you only have a few seconds to make it count.

What can you do to promote brand recognition while setting yourself apart from the crowd?

Make sure that your logo shows an action. For example, look at the logo of http://naturapestcontrol.com. Instead of simply showing a bug, it shows a bug crawling up a plant leaf.

So, instead of showing a dead bug, show a service person spraying a few bugs.

A Bold Color Choice

In any industry, the colors you choose to include in your logo design can help to send the right message to consumers. For example, colors like blue and slate grey trigger calming reactions in the human mind.

This means that, while blues would be the right color choice for a spa, they’re not the right choice for a pest control service.

Instead, go for something a bit bolder, like a bright red, orange, or yellow. These colors transmit subliminal messages of power and authority — something you certainly have over bugs!

Communicate Your Methodology

In today’s world, pest control methods that take a more natural route are growing in popularity. Many consumers are much more aware of the potential for dangerous chemicals in cleaning agents and sprays.

If you’re a company that uses eco-friendly and natural methods, make sure your logo communicates that.

You can accomplish this in the images you choose to include, your color choice, (green would work well) and even your font.

However, some people want a heavy-duty, “call in the big guns” pest control experience. if they’re dealing with a serious infestation, they don’t want to work with a company that looks like it can’t handle the job.

Make sure that, whatever methods you use, your logo makes them clear.

Create Pest Control Logos That Stand Out Today

Now that you know just a few of the most important things to consider for pest control logo design, why not start creating yourself?

Once you’ve come up with a few possible design options, use our online logo maker tool (it’s free!) to test them out.

Looking for more branding advice? Want to learn more about the different ways your logo can connect you with your target market? Read our website and blog!

Have you noticed that your sales keep lagging?

Do you feel like your company just isn’t reaching the number of people it once was?

Has a new competitor shown up on the scene, making things harder for you?

If so, it’s likely time to rebrand. This entails making lots of changes. You might move to serve a wider market, you’ll redesign your website, create new content, and even revamp the products or services you offer.

But you also need to think about a logo redesign.

This is incredibly important, as it’s a tangible message to your customers that you’ve evolved — and that while you still offer the same fabulous things, you’re doing it in a whole new way.

What do you need to pull off a successful logo redesign? Read on to find out.

A New Take on a Classic

Logo redesign can be a tricky business. You want to make it clear you’re back and better than ever, but you also don’t want to confuse the customer base you’ve worked hard to build.

We suggest updating the main image of your logo.

For example, if you’re trying to get customers to buy app downloads, your logo might include a picture of a phone. Look at that phone — does it look like the iPhones or Androids of today? Or does it still show a flip phone?

Make sure your logo design illustrates that you cater to the current market — not the market of five years ago.

Switch Up the Font

Changing the typography, or font, of your new logo is another effective way to indicate evolution without muddling your brand and confusing your customers.

It’s also an easy update you can make every few years, to show that you’re with the times. Your font is the one place where it’s ok to get a little trendy!

Still, always ensure that you’ve selected an option that’s legible and visible from several feet away — and lots of different sizes.

You may even want to have a custom font created to really set yourself apart from your competition!

Try a New Tone

Lastly, consider changing up the color of your current logo! This is a great way to take things to a new level without compromising your consistency.

Consider the Apple logo — the bitten apple. Over the years, it’s been shown in a variety of colors and shades. Yet, because the design was the same, it never cost the brand customers.

One final piece of advice: always remember to upload your new logo across all your online presences. This includes your website, your blog, and your social media handles.

You want to ensure that your logo is the same everywhere to prevent customer confusion.

Create Your Logo Redesign Today

Now that you know how to breathe new life into your logo, it’s time to get your ideas down on paper!

That’s where our online free logo design tool comes in handy.

Of course, a logo redesign is only one small part of the rebranding process. For more advice on how to use your designs to reach a wider audience, check out our website and blog.

When you’re creating toy logos, you need to create a design that will appeal to both children and their parents!

As toy sales have grown by 7% over the past few years, you have to think outside of the jack-in-the-box to make a good impression on your potential buyers.

In this competitive market, coming up with a unique image and even special stylized font for your toy logos isn’t always enough. You have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.

In this post, we’ll tell you everything you need to know about which colors will send the perfect message to your market.

Look At Your Age Range

Fascinatingly, children see colors differently depending on their age. If you’re marketing towards the 2 and under set, it’s best to use a direct contrast of darker colors against lighter ones.

For example, you may want to place a deep purple next to a lime green. This will help to draw younger children’s eyes to your toys no matter where they’re placed on a shelf.

For children over two years, it’s important that you use a variety of colors, as studies confirm that children don’t like products that use lots of the same shade.

So, instead of using three different types of red, use red, blue, and yellow.

Since children respond more to color than adults do, it’s an absolutely crucial part of your design. A general rule of thumb? The more colors you can include in your design, the better. For example, if you’re selling a skybound trampoline, go for a bright color like green or yellow.

Go Gender Neutral

Unless you’ve been living under a rock, you know that there has been a lot of talk in recent years about gender and the colors we use to market towards boys and girls.

These days, consumers would prefer toys that are gender neutral, meaning they can be used — and marketed to — boys and girls equally. Resist the urge to package dolls in pink alone.

To that end…

Know What Your Colors Are Communicating

Of course, even if children are the ones reaching for your toys, parents are the ones buying. As such, make sure you know what your colors are saying to them.

Blues indicate a sense of calm — great for craft-based toys geared towards older children.

Reds communicate excitement and urgency, meaning they’re perfect for outdoor activities or board games.

Yellows and greens feel comforting, which means they’re a great option for toys that are intended to help children settle down. They’ll also work well for toys that need multiple players.

Create Toy Logos Today

Thanks to the advice in this article, you’re ready to create toy logos that will help your product to fly off the shelves!

To get started, we recommend using our free online logo maker — and showing your favorite designs to your most important customer: your kids!

For more advice on how to use logos to help with branding and marketing, check out our blog.

Search Engine Optimization, or SEO for short, is the foundation of digital marketing. 

Briefly, a good SEO strategy helps to put your company on the first page of search engine results, connects you directly to your target market, and increases your conversions.

But did you know that have a logo SEO strategy can offer you those same benefits?

Read on to learn more about how to design a logo that’s optimized for SEO.

Your File Name Matters

If you plan to upload your logo on your website, your social media accounts, and your blog posts, your file name can help to boost you in the rankings.

Keywords, or the words people type into search engines when they’re looking for products or services you offer, are the best things to use for file names.

This is because Google and other search engines will notice that your file name includes the keyword your future customer has typed in online.

Naturally, the search engine will conclude that you have exactly what the person searching needs, and direct them towards your site.

For example, if you own a Manhattan florist, you might use the keyword “flower shop NYC.” This means that you’d need to save your logo image file as the same, “flower shop NYC.”

For more detailed information, check out the advice of professional SEO services.

Use The Alt Text Trick

We know that the phrase “HTML Code” might seem intimidating to some, but it’s really much easier than you think.

Basically, when you have any sort of an image on your website, you need to upload it using an image code.

Of course, to really optimize it for SEO, you can take these image codes a step further when it comes to placing your logo graphic on your website.

You do this using what’s referred to as an “ALT Attribute.”

This is essentially a one-word description of the image itself. This mini description informs search engines like Google what the graphic (in this case, your logo) is showing. Google then uses that information to help to connect you with your potential customers.

You can choose to use a keyword in your ALT Attribute, or you can elect to use the name of your business. While it is possible, using hyphens, to make your Attribute more than one word, the more concise you can be, the better.

For example, look at this website address:

https://www.seoclerk.com/faq/19219/Banned-by-Adsense-Here-are-some-adsense-alternatives

If this site wanted to use an ALT attribute in an image file, it might include options for its on-page logo coding like “SEO-advice” or “adsense.”

Start Developing Your Logo SEO Strategy Today

Now that you know that a logo SEO plan can boost your website and brand in search engine rankings, it’s time to start creating that SEO-optimized logo.

Well, almost.

To truly get the most out of your logo design, you need to study up a bit more on the different design techniques, branding strategies, and tips to ensure you create the most effective one possible.

Check out our blog for plenty of industry-specific advice, as well as information on how your logo helps to develop your brand. Then, try out our free online logo maker tool to watch your design come to life.