When it comes to the logo for your resume writing service, you’ll need to go big or go home. Business logos are often the first things potential clients will see, so yours needs to make a statement.

There are lots of details to consider when creating your logo, but happily, we’ve got you covered. We’ve put together a list of 11 steps from conception to completion, that’ll make designing your logo as easy as pie.

Keep reading to find out how.

1. Think of Your Audience First

Before you do a single thing, get out your notepad (digital or paper, whatever floats your boat), and get into the mind of your ideal client.

To define your target market, you’ll need to ask–and answer–questions like:

• Where do they live?
• How much do they earn?
• What do they do each day?
• How do they find stuff out?
• Do they have a certain way of speaking?
• What kind of vocabulary do they use?

Once you have your answers, it’s time to move on.

It’s All About Them (Like It or Not)

The key thing to remember here is, what your clients would want and like is way more important than your own personal preferences.

For example, you might like the cutesy, kawaii-with-lots-of-fuzzy-pandas-and-smiley-popsicles kind of style. But if you’re marketing to professionals in need of a high-end resume writing service, a cute fuzzy logo isn’t going to cut it.

On the other hand, if you’re reaching out to prospects fresh-out-college, then something cool and a little more laid-back might be just what the doctor ordered.

2. Check Out the Competition

Next thing to do is to go online and check out your neighboring resume writing service websites. There, you’ll be able to take a good look at their logos and the kind of customers they appeal to.

What can you learn from your competitors? Is there a certain pattern in the style they use? Are crisp, clean lines all the rage with your client base, or do they prefer something a little softer?

You’ll also want to focus on who of your competition is the most successful. Chances are, their logo is one that sticks in the consumer’s mind. So, take note and learn from their successes. That could be you, one day.

3. Brainstorm with a Pencil

Now you’ve got an idea of who you’re trying to attract and what’s worked so far, you can start to design your logo for your resume writing service.

Again, take out your pad and pencil (it could be an Apple pencil, we don’t mind), and go to town. You want to get every line and curve, every thought and lightbulb idea onto that sheet of paper.

From steps 1 and 2, you’ll probably have a good idea of what you’re aiming for. Now, the only limit is your imagination, so draw everything that comes to mind.

As you move down through our list, it’ll be easier to narrow down which design is the one for you.

4. Keep It Simple

You want your logo to be memorable, and to make it stick you’ll need to keep it simple.

The best logos use minimal colors, symbols, and text, but make the biggest statement. Love them or hate them, brands like McDonald’s, Apple and Starbucks have got it right.

These 3 brands use just 2 colors in their logo, simple shapes, and no text. Well, unless you count Starbucks, whose instantly recognizable typeface is a logo in itself.

The point we’re making is, keep fuss to a minimal. Your logo represents your brilliant, professional and easy-to-use service. Unnecessary clutter will take away from that message and put potential clients off.

5. Keep It Clear

When creating a logo for your resume writing service, you need to send a clear message to your clients about what it is you do. So, think about the exact service you’ll be giving your customers, and tailor your logo accordingly.

The Ultimate Medical Academy, for example, has a clear and comprehensive resume-writing guide. The guide tells readers exactly what their resume should look like.

In the same way, write down a clear description of your service, and what your client should expect from it. Now, incorporate that clear message into your logo.

6. Tell Them Your Name

The full version of your logo should include the name of your resume writing service. You want people to know what you’re called, and for your company name to stick in their mind.

After all, before he was The Artist Formerly Known As Prince, Prince was, well, “Prince.” It was his brand name, catchy and memorable and cool. It was only after he got super-famous he could drop the name without a backward glance.

So, if your resume writing service gets so massively famous that the world will already know who you are, then great. But, for now, use your company name.

7. Go Bold and Stand Out from the Crowd

You could stay conservative and use a sheet of paper as part of your resume writing service logo. It’s safe, recognizable and easy to remember, after all.

But, if you’re itching to think outside the box and be a little more daring, then you can do that, too.

Think Outside the Box…

You can still incorporate paper into your logo, but instead of a pristine sheet, maybe turn it into something else. A crumpled ball of paper, a pretty paper airplane or an origami bird all have something in common: they’re made of paper.

Another tool you can use is that of hidden images. Hidden images show intelligence and creativity, which will definitely strike a chord with many in your target audience.

… Or, Go Nuts

If you’re determined to go even bolder, though, then we tip our hats to you. The 3 brands we mentioned before did just that, and with great success.

Apple used a simple logo that seems predictable, except for one thing: the bite mark in that humble apple is iconic. Take a look at it–you’ll see what we mean.

And McDonalds’ logo is just a take off the first letter of their name, but it makes a huge statement.

Starbucks, though, takes the prize for one of the world’s most successful and obscure logos. Who’d have thought of associating a mermaid with a cup of joe? Not us, but it works.

8. Choose Your Colors Wisely

You’ve fleshed out the bare bones of your logo idea, and your resume writing service is getting its mascot. But before you go full-steam ahead, you need to think about colors.

It’s easy to think, I’ll just pick the colors I like. There’s a little more to it than that. For one thing, it’s very likely that the colors you use in your logo will also be used across your website, in your stationery, and any merchandise you might produce.

Another thing you have to think about though is, where will your logo be displayed? If it’s solely web-based, then the colors you use won’t matter as much.

If your logo will be printed, either in color or black and white, though, the colors you choose will make a difference. Pale shades or fainter colors don’t pick up well in black and white and can be difficult to match even for a color printer.

9. A Picture Speaks a Thousand Words…

Now you’re coming to your final choice of logo image, and it’s going to give your resume writing service wings to fly all over the internet.

So, take another look at the ideas you’ve come up with and make sure you’re choosing the right logo for your business. Does the image say what you want it to? Will people look at it and know what it is you do?

Look at your choice critically and get some outside advice. Trusted friends and family will be able to give you the critiquing you need so you can tweak your logo to perfectly reflect your service.

10. …But Your Typeface Makes All the Difference

You’ve got your image locked down and that is a feat, so give yourself a mighty pat on the back!

The last thing you need to choose is the right typeface that’ll bring your image to life and tell the world who you are.

When choosing your final font, it needs to be:

• Extremely readable
• Easy to scale up and down in size and weight
• Well-balanced with your image
• Fits your business ethos

Your font says a lot about you and will provide many of your customers with the first impression of your business.

11. Make It a Vector SVG Graphic

The final step in the process will get you the most beautiful and user-friendly logo of them all.

Once you’ve got the exact design of your logo down pat, you’ll need to make it digital. The way to do that is to make it a vector graphic.

Vector images are different from traditional JPEGs because you can scale them down or scale them up, all the way to infinity. And you won’t lose a single pixel.

With our premium logo-creation pack, you’ll get full branding with VSG graphics, so you can use your logo on absolutely anything.

The Perfect Logo for Your Resume Writing Service

Your business logo is one of the first things potential customers will see, and it speaks volumes about you and your company.

Make your logo say exactly what you want it to so it’ll appeal to the target market you’re aiming at. Go for substance over style, keep it clear and simple, but don’t think it needs to be boring.

Instead, keep our 11 steps clear in mind, and you’ll soon have the perfect business for your resume writing service.

What are you waiting for? Check out our tutorial on how to create your free logo now.

Your AV company is in the business of communicating through images and sound, so why is your logo so generic?

There’s a reason why top global companies spend millions on logos. It only takes a few seconds to form a first impression of a logo and as little as five impressions to secure brand loyalty.

With only a few seconds to impress, what do you do? Ditch the stock logos and think like your favorite brands!

Let’s take a look at five more reasons to leverage logo customization.

Color Boosts Brand Recognition by 80%

Your AV company has to stand out in a sea of competition. But something as simple as color can increase recognition by as much as 80%.

Your logo plays a vital role in leveraging color in brand strategy, but you can’t just throw paint on a canvas and see what sticks. Color and mood are inextricably linked. Ask yourself, what do you want customers to feel about your brand?

As an AV company, consider the psychological impact of the following colors:

“Welcoming” light blue, as seen in logos from Walmart and Airbnb.

Purple conveys both calmness and creativity, which you can see from Yahoo! and Hallmark’s logo.

Red elicits a sense of urgency, which makes it perfect for CNN, CVS, and YouTube.

Yellow stimulates the mind and elicits a sense of optimism, as you can see in the famous Shell logo, Best Buy, and National Geographic.

The color white represents wholeness, completeness, and feelings of hope, as leveraged by Atema Partners, Adidas, Apple, and ABC.

Don’t miss an opportunity by treating your logo colors like an afterthought. Let’s dig in more into the true value of brand recognition.

Brand Recognition Starts Young

Going without a decent logo can have more consequences than you think. An ill-conceived logo can completely misrepresent your business. Just ask Pepsi and the 2012 Olympic Games.

But a compelling logo can help turn a new brand into a household name, like Apple, Nike, and The Walt Disney Company. And more recently, Twitter, Slack, Uber, and Netflix. And kids play a much bigger role than you ever would have thought.

Studies show that brand loyalty is established as early as six years old. In fact, more than 90% of children surveyed can correctly match brands to their logos. This means if kids absorb your logo at a young age they’re more likely to be customers as adults.

95% of Purchase Decisions Are Subconscious

Need another powerful reason for a custom logo? Consumers may have less power over their purchases than you think. This comes down to the power of the subconscious mind.

What does these mean for your logo? Everything.

Harvard Business school professor, Gerald Zaltman, found that 95% of purchase decisions are dictated by the subconscious mind. According to Zaltman, your senses help guide your subconscious mind, and there’s no better way to evoke positive emotion than with an effective logo.

An AV company, in particular, can look to Zaltman’s communication industry example. Aside from color and shape, Zaltman found that purchases are also linked to tactile experiences. That’s why the look of “finishing” and “sheen” are particularly effective in audiovisual logos.

You may not be able to control your customers’ subconscious mind, but leveraging the psychology of design does give you an advantage.

Logos Communicate Who You Are

Consumers hate mixed messages. Does your logo clearly represent what your AV company is really about? You need visual impact to clearly communicate your values and principles with little to no words.

That’s what an effective logo brings to the table. Through your logo, you can tell the world what kind of AV company you have. Do you want to appeal to high-end clientele or consumers who want discount AV services?

The best way to truly tell if your logo communicates with your target base is through focus groups, test audiences, user testing, and surveys. This will let you know whether you’re ready to launch or go back to the drawing board.

Logos Give Your AV Company Credibility

A poor quality logo screams ‘unprofessional’, but a complicated logo can be just as bad. So how can you stand out without taking a chance on logo design?

Truth is, a simple and clean logo design is often the most credible. Just look at Google, Apple, Nike, Microsoft, and Spotify. Four prolific companies with simple logos and colors.

What does this mean? Editing matters. Forget crazy gimmicks and make sure your logo is clear, professional, and relevant. This will help you establish your AV brand in the industry.

Here are a few more ways to establish credibility and trustworthiness in logo design:

• Pick a logo symbol that’s relevant to AV
• Keep it versatile
• Choose a modern font
• Use capital letters
• Use a strong shape like a triangle

Of course, this means quality matters. But don’t hire a logo designer just yet. Learn how to create and customize your own AV company logo with this quick and easy design guide.

Get Started

You know why you need a custom logo, now it’s time to give your AV company a design that matches its mission.

Time is of the essence in business, so start brainstorming your logo now to improve your company’s brand recognition, consumer perception, and credibility in the industry.

Make sure to bookmark these tips and tricks and check back often for the latest in AV logo design.

The cooling and heating industry isn’t exactly the most glamorous type of business out there. Nonetheless, it is a necessary tool for homes and commercial properties.

If you have experience within HVAC companies yourself, you know these facts better than anyone. What you might not have as much knowledge about is logo design.

Logos and other creative tools are crucial to the success of any HVAC company. This is what makes you stand out from the crowd and get the attention of potential customers.

Luckily, making a logo isn’t rocket science.

Here are a few ideas to kick-start your HVAC company’s creative process.

1. Use Bold Colors

Nothing says “hey, look at me” like the use of a strong color contrast. This catches the eye of users who come across your logo on various digital and print mediums.

Bold colors can work well on a website, a social media post, a business card, a company shirt, billboards, and much more. You just have to know how to balance each shade when you’re creating the logo.

Begin in black and white to establish your foundation.

From there, add company colors to make sure your logo is well-branded. Then, see if you can turn one of your brand colors into a bolder shade, or if you can add a touch of another color entirely to make your logo pop.

2. Create a Unique Shape

Instead of using color to compete against the logos of other HVAC companies, try playing with different shapes.

There are many ways to incorporate a funky shape into a logo. You can set everything up in a circular design, a diamond orientation, or even something completely abstract.

The choice is up to you, and remember, your logo doesn’t have to be the exact representation of a certain shape. Feel free to go outside the lines a bit and see what happens.

3. Add a Hidden Message

While you’re combing colors and shapes, think if there’s any way you can create something entirely your own. Major companies like FedEx and McDonald’s have been able to do it with their iconic logo designs.

There’s no reason you can’t add a unique twist to your logo, too.

Think of the values your company holds itself to and the benefit of HVAC as a whole. Maybe highlight your specialty in AC maintenance or commercial installations.

Either way, focus on sending a message to users that will be memorable.

4. Stick with the Basics

If you’d rather not bend over backward to make your logo, you don’t have to. Just make sure it is something that is professional, beautiful, and sharp. That is the true key to making a logo timeless.

Take a look at what other HVAC companies are doing. Pay attention to the HVAC symbols they use and brainstorm how you can work something like that into your logo.

Logo design isn’t always a task of reinventing the wheel. You do have to make sure, though, that you aren’t just copying another logo you like.

5. Get to the Point

Sometimes, the best logo for your brand is as simple as the company name. This is the easiest way to create something unique, since no other HVAC company has the same title.

Take it a step further by finding the best possible font for your logo. Add a touch of color or a small, special symbol to wrap it all up.

Make a Logo That Sets You Apart from Other HVAC Companies

Logo design can be simple or a bit of a process. You may have a burst of inspiration or spend some time going back and forth until you get your design just right.

But, in order to create a beautiful logo, you have to get started!

Click here to create your very own HVAC logo.

Designing a logo is deceptively difficult. You need more than just a cool name or object to grab attention. In fact, you don’t exactly want to be too flashy with your logo, it can have the opposite effect.

As a postcard business, your logo needs to be memorable and pleasant on the eyes. The perfect logo encompasses many key design aspects while complimenting the brand. As such, 72% of marketers agree, branded content is more effective than advertising in a magazine.

We’ll show you how to take your postcard business to the next level with a strong logo design.

Target Your Target Audience

Your logo needs to represent all the characteristics of your target demographic.

Are they young? Blue collar? Conservative? Sports fans?

These traits must somehow be present in your postcard business logo.

Take the logo for Disney, for instance. While there are plenty of adults who enjoy their movies, children are their target demographic. The logo reflects fun, magic, and creativity. These traits cannot be reflected in a basic comic sans or script font.

For your logo to be successful, it needs to capture your branding as well as the attention of your most valued customers. Subtlety goes a long way when you’re talking about a logo that you want to be remembered for, hopefully, the life of the company.

A Perfect Logo, Big or Small

A great design translates well on nearly any canvass, big or small. It needs to be recognizable on the postcards of your postcard business, as well as the billboards on the side of the highway. This demonstrates the versatility and clarity of a logo’s design.

The perfect logo can convey two ideas or messages at the same time without losing any of it when shrunk down to a postcard. How does one achieve that level of fidelity? Well, you might be surprised to hear that the simpler the design, the easier it becomes.

While logos with a lot of detail, shadowing, or special effects may look great on a website or poster, it’s unlikely that same logo can be used on a postcard or business card. You’ll see a lot of small businesses make this mistake. They will hand you a business card with their logo in a muddy mess because:

• They shrank a JPEG
• Their logo was not made to be so small

Try to aim for a logo that works great in a monochromatic scheme as well as a 16-bit web graphic.

Be a Leader, Not a Follower

Playing things safe is a tempting path to take when designing a logo for your postcard business. Keep things conservative, simple, and corporate makes sense. The problem is that you’ll just blend in with all the other competitors if you don’t take any risks.

Set the bar above expectations by avoiding trends and creating your own unique look. Personality shines through and sticks with the customer for a much longer time.

Master Color Theory

Choosing the incorrect color scheme could turn a strong logo into an unappealing and forgettable one. It’s not just about being bright and bold, it’s about finding a balance. A muted color scheme could provide a level of trust and sophistication, or it could blend in with the background and be missed.

Each color on the color wheel pairs with certain moods and emotions, it’s important to take these into consideration when branding.

There is a lot of psychology behind colors and logo design. Read some basic color theory to help you understand how to apply it to your postcard business.

Smart Negative and White Space

Negative space is often overlooked when designing logos for a postcard business.

Space needs to be accounted for if you want a smart and cohesive image. Poor use of white space leads to off-centered logos and lack of eye-catching properties. Good use of negative space tricks the brain into seeing more detail than what is there, thereby drawing the customer’s eyes in longer.

Logos should always be designed with the expectation that they will be placed on a white background at some point. Whether that be a banner, postcard, polo shirt, or a coaster. Strong logos excel at blending with white spaces.

Take Your Time

Craft your logo carefully, make sure it matches your branding. Look for ways to curate your brand and incorporate elements in the logo that reflect that. If you rush and create a logo just for the sake of something new, you might lose your identity.

This goes hand-in-hand with creating trends, not following them. If your competitor just went through a rebranding phase and created a new logo, wait before you decide to match it. If you’ve been with the same logo for over a decade, then that’s different.

Just be conscious of carrying over elements of your brand to your next logo design. Refresh is always better than a rebrand, unless you’re trying to leave behind a tarnished image.

Test and Adjust on Feedback

No matter how amazing your logo design may look to you and your designer, you must find out how it will be received. Of course, you could just throw it out there and get reactions if you prefer to live dangerously. For any postcard business that isn’t swimming in cash, there must be a test run or focus group studies.

Without any survey data, you would either be in the dark as to the impact of your logo design or witness a decrease in sales before going back the drawing board. Not a smart use of the budget, to say the least.

Protect Your Logo

Before you upload that logo to Send Photo Postcards Online, you must remember to go through the proper channels to protect your work. Register it as a trademark to prevent thieves from appropriating your brand.

Considering how small you are as a business starting out, it will be difficult, if not impossible to defend yourself from a larger entity stealing your idea if you don’t copywrite it.

If you live in America, you should look into how to copywrite or trademark your logo. If you delay on protecting your logo, you may become a victim of what are known as “copywrite trolls” which lay in wait to steal other’s work and then in-turn sue your business for infringement.

Avoid Cheesy Cliches

If your postcard business has “world” or “globe” in the name, don’t design a logo with a world or globe as the focal point. This is just taking the easy way out of designing something fresh. You want people to remember your logo and immediately associate it with your brand.

Yes, we know there are some major brands that aren’t following this rule of thumb (we’re looking at you, Burger King and Target). They can afford to have boring, uninspired logos.

Consider a Text-Only Logo

Using an object or image represent your brand can be tough to design from scratch. It can cost a lot to brainstorm and refine a visual-based logo that fits your business perfectly on a postcard. Going text-only may remedy this problem, you’ll just need to focus on creating an amazing font.

Notice that we said “create” an amazing font? That’s because most standard fonts are inadequate and can’t stand on their own as a logo. Instead, use a font you like as a base, then try to design and modify it until its personality matches your branding.

Shape Versus Text

For startups, we need a bit of perspective here. If you’re an unknown brand, take this opportunity to use wordplay by shaping your logo around your text. If your logo just reads like an address label, it will be forgotten. If, however, your logo looks like something you would put on your car bumper, then it will stand out tremendously.

You don’t have to go fancy or ornate as a postcard business, you can play around and have fun with your brand. Just do it within reason and use the above design principles while you’re at it.

Start Designing Your Postcard Business Now!

We hope this guide has helped you get an idea of how you want to design a logo for your business. There’s no real winning formula for logo design because it is a form of artistic expression. You cannot predict how people will react until it’s out there.

With that said, don’t let your good ideas go to waste, we have a great multi-featured logo maker that you can try right now. Even if you have no experience using graphic design tools or photo editors, our online logo maker is for everyone.

An easy-to-follow tutorial shows you all the basic functions, then you can intuitively get your logo ideas down. Whether you plan on doing all the designing yourself or hiring someone to finish the job, our powerful logo maker is a great place to start.