The logo of a business can make or break the customer’s connection with the brand. The thumbnail logo sized image seems small, but it has a huge impact on brand recognition and relations. A logo can even express the difference between one company and its competition.

In the accommodation world, staying ahead of the competition is key. For companies who haven’t been having success with their logo, there’s no reason to start over. It may just need a modern logo redesign to regain its power. We’re teaching how to do that below.

Logo Redesign

Simplify Design

Logo design trends in 2017 have companies simplifying their logos. When it comes to logos, minimalism is in. Are there complementary colors that could get deleted without losing the image’s integrity? Then they should go.

A simplified logo is more visually appealing, modern and will make customers take a second look.

Delete Logo Words

Another trend in logo design is editing the logo to lose the words altogether. Companies should only do this if they have a high recognition level with their logo’s image already. Starbucks employed this strategy in 2011. They removed the wording from outside their central mermaid image, leaving her alone.

The result was a fresher and easier to print logo, with the same amount of recognition. Not ready to make that jump? Some companies are trying out both worded and non-worded logo versions. Non-word logos look great as small profile pictures and the worded logo can appear on the site itself.

Change the Lettering

Hand-lettered or text changes in a logo are another noticeable logo redesign technique. The image of the logo stays the same, while the company’s name is presented in a fresh new way. The changes don’t need to be extreme.

Companies have succeeded by something as simple as changing capitalization around. Other companies, like https://www.whistlerpremier.com/accommodations, deleted letters and replaced them with a readable image. As long as the consumer can read it, the possibilities are endless.

Stay Original

It’s easy to look at competitors logos and get ideas for a logo redesign, but using the same format is tacky in the end. A logo should be used to differentiate one business from another, not make them all blend in together.

One marketing professor from UEA suggests this can be achieved by changing logo colors. What differentiates one company from its competition? Are they greener? More trustworthy? He suggests companies use color psychology to assert that.

Get a Fresh Pair of Eyes

Breaking a cycle is hard and can hinder the logo redesign process. The easiest way to break the cycle is to get a new pair of eyes on the redesign team. Someone who isn’t familiar with the original logo will be able to point out subtle aspects the team has long forgotten.

Teams can use this new insight along with knowledge of the company’s brand and values. The combination of old and new will create the perfect logo. The resulting image will be the best of both worlds.

Wrapping Up

Redesigning a logo is a long and labor intensive process. It’s hard to leave the familiarity of an old image, but consumers will appreciate a new one. Using these tips along the way will make the process a little easier. Start redesigning a logo today.

When people look at your tech logo, you want them to put you in the same class as brands like Microsoft, Apple, and Google.

Every company starts logo development with an idea of what they want to tell the world through their logo. Once you’ve created your brand style and voice, how will you use your logo to convey that?

Here are the tips you need to know!

The Basics for Tech Logo Creation

It doesn’t matter if you’re sitting in your office or at a computer gaming desk, your business can’t truly begin until you have a logo.

What is the first thing that you notice about your competitors and their logos? What makes them stand out and what does it say about their company?

Your logo should do the same thing for yours. For inspiration, look no further than Google.

Every part or branch of their business, everything that company represents, is right in the logo. Now, how do you duplicate this kind of success?

Colors

Think about the tech companies you admire. Their logos are probably using simple color schemes. You’ll often see blues, golds/yellows, and orange. There is a brilliant method to this creative madness.

Blue

You’ve heard “The sky is the limit”? Blue has always been associated with the sky.

Between cloud management systems and apps, as well as innovative start-ups constantly pushing the limits of what is possible, it’s no wonder why blue is a popular choice for tech logos.

This color also represents trust, professionalism, and productivity. Sounds pretty good, right? Consider using blue in your logo if this is the message you would like to represent.

Gold and Orange

These colors represent fun, friendliness, and optimism. You can expect any brand that utilizes these colors to have a focus on customer service.

Combining these schemes says this is a brand that is bold, innovative, with a focus on enjoying what they do and making sure their customers enjoy their product or service.

Fonts

Be modest. Keep any wording simple while utilizing a tech-friendly font.

You want to grab the attention of your potential customer with a bold statement. Say as much as you can while using the least about of space possible. Think American Express, Ford, Target, and Coca-Cola.

Shapes

The shapes used in your tech logo are where you can really go nuts. The messages of shapes are just as versatile as colors are. However, tech start-ups rarely hesitate to use a variety.

When you think of a square or rectangular logo, you probably think of brands like Microsoft and American Express. You probably think that’s the route you should take.

Think again. What about brands that utilize the power and brilliance of lines! Think IBM, Soundcloud, and AT&T.

Shapes are where your creativity can really help to mold your brand into something that is all your own. Play around with our free logo designer to get an idea of what you want.

The Wrap Up

A new tech logo is going to be the foundation of your business and your brand. It will be the first thing seen by customers, investors, and potential employees.

What do you think? Did we nail it? Leave your comment below, we’d love to hear from you.

The process of metalworking dates back over 10,000 years.

Nowadays, thousands of metalworking companies vie for their stake in a massive industry. Fortunately, a memorable logo increases your odds of grabbing consumer’s attention by 13%.

So, what goes into crafting a memorable new logo?

As it turns out, some design components of successful logos are universal. Others are more industry-specific. That said, there are ways you can use proven components to create an original brand image.

Here are 5 tips you can use to design a sharp metalworking logo for your company!

1. Don’t Fall Into the Cliche Trap

There are logo cliches in each industry. For instance, in this industry, anvils and gears are painfully common.

The reality is that some trends are not worth following. Many become dated quickly, while others prevent you from sticking out from the crowd.

Focus on the values of your business and design a logo around that. Just because everyone else uses a symbol doesn’t mean you should.

2. Use Color With Purpose

You can use certain colors to differentiate yourself from others in your industry. However, you can also use it to elicit certain moods.

For example, blue signals dependability, while people tend to associate purple with creativity. Incorporate orange into your logo if you want to appear more enthusiastic than your competitors.

Furthermore, if you use more than one color, make sure they compliment each other. Try using a color wheel as a reference.

3. Choose a Fitting Font

A good font type brings a logo together.

To find your font, start by typing out your company name and scroll through your options. For starters, a couple of fonts that fit the theme of the industry are Zwodrei Bold and Very Damaged.

Always consider the legibility of your font. If it looks like it will be unreadable on business cards or t-shirts, choose a new one. Overall, you want your logo to be versatile.

You can also blend your symbol with your font. For example, the Martin Awards logo replaces the tittle in the letter i with a shooting star.

4. Avoid Overcomplicating Things

People all over the globe can recognize the golden arches of McDonald’s or the Nike swoosh. There are a couple reasons for this.

For one, simple logos are easy to recognize. Adding endless components bogs down your overall design. A simple design is straight to the point and doesn’t confuse anyone.

Second, simple logos embody versatility. You can shrink them or enlarge them with ease.

5. Consider Using Negative Space

If you look around this industry, few companies use negative space in their logos. This provides the perfect opportunity to stand out.

Start by analyzing all the letters in your wordmark. Look for a shape in the negative space of a letter, and see what relevant symbols fit in there. For example, the negative space in the letter N makes a triangle.

Don’t force using negative space for the sake of it. Just consider it as a clever way to differentiate your brand.

Piecing Together Your Metalworking Logo

The tips above will help you create a metalworking logo that people can latch onto.

Avoid imitating the designs of other companies in your industry. After all, the purpose of designing a logo is to present a unique, recognizable face for your company.

Also, try not to go too crazy with fonts. You want a harmonious image, so limit yourself to a maximum of two fonts per logo if you can.

Now that you have some inspiration, use our free online logo maker tool to bring your ideas to life!

Are you having trouble putting together a logo design for your rug company?

If you’re struggling with what to do, that’s actually a good thing. Too many companies slap their logo together with little thought. This often leaves them with a logo that doesn’t mesh with their brand and that they quickly end up regretting.

Your logo is a visual representation of your brand, so a lot of thought should go into creating it.

But, you don’t want to be stuck in a rut for too long. Eventually, you need to get something out there so your customers can start recognizing and establishing a connection with your company.

Let’s take a look at what you need to of to design a killer logo for your rug company:

1. Think About Your Audience

Your customers are more than just people who want to buy rugs.

In order to create the perfect logo, you need to think about what makes your customers unique. Knowing what makes them unique will help you design a unique logo that resonates with them on a personal level.

Get to know your target audience demographics for a bit before putting anything down on paper. For example, if your rug company attracts a younger crowd, you may want to design a logo with bold colors and trendy graphics.

If you attract an older crowd, you may want to go for a logo with larger print.

2. Match the Style to Your Industry

You need to make sure the style of your logo matches the type of rugs you sell.

Now, this doesn’t mean you need to replicate a rug design onto your logo design. But, your logo design and your rug design should reflect one another so customers know what you’re all about.

For example, if you sell all oriental rugs, you’ll probably want a design that’s sleek and contains muted colors. If you sell vibrant, shaggy rugs, you’ll want to go for a bolder design.

3. Keep It Simple

You probably see all sorts of crazy and intricate designs on the rugs you sell.

However, a design that looks great on someone’s bedroom floor doesn’t necessarily look great on a business card.

You’ll be putting your logo in small print a lot: on your website, company packaging, company apparel, and business cards.

Therefore, you need to keep it simple. A logo that has too much detail will just appear cluttered and chaotic in small print.

4. Think about Color

Color plays an important role in how people view your logo.

This is because people associate certain colors with certain emotions. For example, people associate red with passion, yellow with cheerfulness, and black with sophistication.

You’ll want to think about what message you’d like to convey to your audience before choosing colors.

5. Check Out the Competition

Checking out your competitors’ logos is a great way to figure out what’s working and what isn’t.

It will help you focus your design so it stands out from the rest and is remembered. It will also help ensure that you’re not infringing on anyone’s design.

Rug Company Logo: Wrap Up

Hopefully, this article provides you with more focus for your logo design.

Once you’ve got an awesome logo, let us know how it turns out! And if you have any questions about the design process, please drop us a comment below.