With over 33,000 OBGYN practices in the United States, it can sometimes be challenging to set yourself apart from the competition.

Especially in the healthcare field, you need to make it clear that your practice puts patients first. Thanks to the rise in technology, your patients have the potential to access more information about both their health and your practice than ever before.

If your branding strategy, in particular your OBGYN logo, doesn’t emphasize the patient journey and isn’t consumer-centric, your patients will go elsewhere.

Read on to learn how to create an OBGYN logo that stresses a patient-focused approach.

Stress The Patient’s Role

These days, especially due to rising healthcare costs, patients are invested in becoming more directly involved in their healthcare.

Your OBGYN logo should show the patient that your practice emphasizes patient-based preventative care. For example, your logo could include an image of a patient listening to a doctor speak, then taking notes.

It could also include your patient walking through the front doors of your practice.

You might even show an image that illustrates a patient’s journey. This could include something like a woman walking into your practice on one half of the logo and then walking out with a stork over her head (or with a baby bump!)

In short, any image that illustrates a patient taking their healthcare “into their own hands” is positive. You need to show that the patient-doctor relationship is a crucial part of your practice.

Show A Wide Range Of Patients

Again, thanks to the currently precarious (no matter which “side” you’re on) nature of the American healthcare system, many patients are likely unsure if your practice will be able to serve their needs.

Your logo needs to make it clear to potential patients that you serve both a diverse range of clients, as well as a diverse set of medical needs.

You can emphasize this diversity of care in your logo!

For example, you can create an image that illustrates everything an OBGYN practice handles: ConceiveAbilities and other reproductive issues, pelvic exams, breast health…the list goes on.

This will also help patients who may or may not be aware of the many different services an OBGYN provides.

But don’t stop at just a diversity of service. Make sure your logo shows a variety of age ranges and weights. After all, you serve women at every part of their lives.

Create Your OBGYN Logo Today

A customer-centric healthcare practice is as challenging as it is rewarding.

By creating a logo that centers around your customer’s needs, you’ll increase the number of patients you see each year. You’ll also improve relationships with the patients you already have.

Now that you know what your logo should include, you need to make other crucial choices involving font, color, and more. Check out our blog to learn more about the messages your logo will send based on your design choices.

When you’re ready, use our free online logo maker tool to create your own!

When companies are unaware of what good design strategies look like, they fall victim to some common logo errors.

Whether it’s trying too hard, not trying hard enough or riding on the coattails of others’ success, a lot can go wrong when trying to design a furniture logo that attracts the right consumers.

Here are seven common design errors to ditch when designing furniture logos.

1. There’s Too Much Going On

Many businesses make the mistake of trying to do too many things at once.

For example, a company specializing in lighting solutions like www.FineHomeLamps.com should avoid using an overly complex logo complete with lighting fixtures and little design elements that detract from the big picture.

Instead, consider a design with an iconic silhouette of a lamp.

Or try something more subtle–like illuminating part of your company name–drawing the eye in, but signaling what your business is all about.

2. Your Furniture Logo is Too Boring

On the other hand, a logo can have the opposite problem.

If the first impression of your company is a stodgy home decor logo, your designs are going to be a hard sell.

Even you specialize in simple, mid-century-inspired designs–make sure your logo features strong lines or emphasizes color and contrast.

3. Lame Colors

Color is perhaps one of the greatest cases to be made for hiring a creative professional rather than that one guy in the office who sort of knows Photoshop.

A lot of buyers’ psychology is wrapped up in color, and what you’re putting out may have a subconscious effect on others’ perceptions.

For example, greens signify health and prosperity, while grays and dark blues have a more conservative feel. Reds are tricky because they can sometimes feel overwhelming.

Furniture companies should choose colors based on the lifestyle their wares best represent.

Have a light and airy aesthetic? Think peaceful greens and blues that represent relaxation, or keep color at a minimum and use plenty of white space.

4. Typography Issues

From too-thin fonts to oddball spacing, typography is something that seems simple, yet in reality, is best left to the pros. Errors in spacing can give new meaning to a word by tricking viewers into seeing something that’s not there.

Additionally, using too many fonts is another design faux pas. Keep it simple.

5. Too Trendy

While fonts like Helvetica or vague design trends like minimalism will likely stay looking fresh for the long haul, rebranding in all Millennial Pink or trying to capitalize on the mermaids and unicorns trend is a bad idea.

Brands should think of their furniture logo in the same way as considering how they paint their house or what they are looking for in an expensive suit.

From there, designers, or businesses should put together a style guide, laying out rules for any changes down the road or adjustments for future marketing materials.

6. Relying on ClipArt

These days, one of the few places one can reliably find ClipArt is on a business’ amateur-designed logo. Don’t use a stock photo of a chair and call it a day.

A logo represents the brand, and using something better left in Windows 95 is not the best way to get more consumers on the door or on the web page.

Instead, look toward programs like Online Logo Maker allow users to upload an image and customize from there.

7. Copying From Other Companies

True, as humans, we tend to gravitate toward what we know, rather than trying something new.

But, while imitation may be the sincerest form of flattery, it can land businesses in hot water if they’re not careful, or at the very least, project an air of unoriginality.

Danish-modern inspired furniture companies should echo the look of their furniture in all marketing materials, while something more whimsical can pull off something a little more feminine.

Tasked with creating a logo for your furniture business? A tool like Online Logo Maker may be a great try your hand at designing the right face of your brand.

When it comes to logo design, there are a number of factors to consider. You’ll need to decide if you want to create a custom image, or use an interesting font. But above all, don’t neglect the importance of color!

The Meaning Behind Logo Colors

Neuroscience tells us that certain colors can have specific effects on our emotions and thoughts.

Even if we’re not consciously aware of it, the look and design of a product or logo have a major impact on whether or not we buy it.

For example, red is a color for risk-takers. It exudes power, energy, and passion. There’s a reason so many sports cars are painted this color.

Yellow is a similarly intense color, though it’s effects and associations can be varied. While it may convey cheerfulness and hope – it’s also associated with cowards.

Knowing the various meanings and undertones of different colors can help decide which colors best represent your brand. So, before choosing a logo color, think about how you want people to feel about your brand.

Applying Color Science to Your Skincare Line

When designing logos for a Skin Care line, you can’t overlook the importance of color.

If you want a product package that instills a sense of trust and calm, blue is a good color to choose.

Green is also a good color for skincare since it’s commonly associated with health and nature. Most people look for personal care products that promote good health and have natural ingredients. The color green provides a perfect balance in this sense.

If you have a high-end product, or want to put across a high degree of knowledge and leadership in the skincare industry, purple might be the color of choice.

Purple has been associated with royalty for years. It is also often associated with wisdom and longevity. For this reason, it’s a popular choice for beauty products.

Avoiding Color Overload in Logo Design

One word of caution when designing your skincare logos – don’t overdo it!

Even if you come up with a number of words or thoughts that represent your brand, don’t include every color.

Overloading your logo with different fonts, designs, and colors can confuse your audience. Choose one overarching theme, and select the right options to get that theme across. Similarly, don’t choose a color simply because it’s the “color of the year” or on trend at the moment. Trends change quickly, and you want to create a skincare logo that is always in style.

So, What’s the Most Appealing Color for Your Skincare Logo?

Unfortunately, that’s not a question that can be answered in a blog post. Do some research into your target market and how you want your skincare line to be perceived.

From there, think of some color combinations that will get these points across while accurately representing your product.

Once you have your colors chosen, you can think about the types of graphics you can create around them.

If you need some help choosing the right colors or logos, feel free to reach out to us for guidance.

There’s nothing like a great logo.

Companies like McDonald’s, Nike, and Apple have achieved worldwide recognition. And you can bet their instantly recognizable logos have helped.

Creating a good logo for your furniture business can be tough. It can feel like all the good ideas have already been taken, or you can be tempted to clutter up the design.

But fret not. In this article, we’ll look at five of the best strategies for good furniture logo design.

1. Consider Color

Color says a lot. Especially in a logo.

Different colors communicate different things.

For example, Companies like CNN and Target use a bright red that communicates energy and urgency.

Orange is more playful, which is why it is usually used by playful brands like Nickelodeon and Hooters.

Every color tells a story. If you want to communicate seriousness and authority, you wouldn’t use lime green. That would send the wrong message.

But your logo’s color does more than just send a message: it also increases brand recognition. And brand recognition is everything.

2. Don’t Limit Yourself

One of the most difficult things to consider when designing a new logo is how to keep it consistent with your brand.

But think about it: what does a swoosh have to do with athletic shoes? What does a yellow asterisk have to do with a super store?

Your logo does not have to be directly related to your product. Don’t fence yourself in like that.

For example, instead of trying to illustrate a Chesterfield sofa, design a logo that evokes the sort of elegance you want your brand to convey.

3. Keep It Simple

Think of the most memorable logos in business. Pepsi’s swirl, Twitter’s bird, WWF’s panda, you get the idea.

What do they all have in common?

They are all simple, right?

A simple, unique logo is far more memorable than a design with numerous elements. And in the age of smartphones, simplicity has never been more important. Even Instagram recently simplified their logo to make it easier to recognize on smaller screens.

If you have an existing logo, start chopping. Use fewer colors, erase extra lines. Simpler is better.

4. Use Negative Space to Your Advantage

In logo design, what isn’t there is almost as important as what is there.

Let’s look at the WWF panda logo again. Notice that the actual logo only uses black. The white of the logo is carved out of negative space that your eyes fill in.

The USA Network’s logo is similar. There is no “S” present in the logo, but the clever use of negative space fills it in.

Not only does this make your furniture logo design clever, but it also makes it more memorable. And isn’t that the goal of a logo?

5. Study What Works In a Furniture Logo Design

If a logo is memorable, it’s because it works.

Look at the companies you want to emulate. What are they doing in their logos that work?

And don’t restrict yourself to furniture companies. A good logo is a good logo, no matter what sort of company it is for.

Follow these tips, and hop over to our online logo maker. You’ll be sure to create a furniture logo design that is clever and memorable.