If you feel like your current logo isn’t doing anything to bring you customers and engage with your target market, it’s time to evaluate how to use psychology in your logo design.

Let’s look at how shape and color affect your target market’s mood and likeliness to do business with you.

Use the Psychology of Color in Your Ad Logo Design

No matter what you sell, from a direct response tv to highly-pigmented eyeshadows, you need a strong ad logo design to help you sell more of it.

That starts with a basic understanding of the ways in which different colors can create certain moods or evoke different emotions.

It’s also a huge part of what makes someone say “yes” or “no” to your product or brand. In fact, over 84% of people say that color is one of the most important factors that influence buying decisions.

This statistic only makes choosing the right color even more crucial. You need to choose the color that evokes the mood most closely related to your brand’s message.

Let’s quickly look at some of the most popular colors in ad logo design, and the psychology behind them.

Red

Red indicates strength, urgency, and even aggression.

This means it’s perfect for things like gyms, startups, and medical brands. Of course, it also has a strong association with sales and discounts, meaning it’s a great color to use if you want to draw attention to the money saved by working with you.

Blue

Blue is associated with book-smart intelligence and expertise. This means it’s great for law and accounting firms, as well as other business professional services.

It also helps to calm and relax people, so it’s a great choice for a spa, massage center, or even beauty shop.

Yellow

Yellow evokes happiness and positivity, meaning it’s a great fit for retail shops of pretty much any kind. It works especially well in more creative fields and stores.

Green

You probably have already guessed what green makes people think of — money. This means it’s a great option for a logo design for a financial firm.

However, it also works to restore balance. This means a yoga studio, a bookstore, or even a non-profit could use this color well.

The Psychology of Shapes

Colors aren’t the only thing that matters when it comes to logo design. Shapes also have emotional connotations.

Let’s check out what a few of them are really telling your market now.

Round Shapes

Circles and ovals evoke a sense of trust, protection, and community. They’re great for businesses that handle sensitive information.

They also signal that you plan to be around for years to come — that you’re stable and established.

Shapes With Lines

Shapes like rectangles, squares, and triangles tell people that you pay attention to detail. This will appeal to Type A clients, and those that value professionalism over anything else.

They also appeal to a more intellectual and scientific mind, making them wonderful shapes to include in financial firms, schools, and Internet companies.

Use Human Psychology to Your Advantage

Now that you know how to send helpful subliminal messages through shapes and color, it’s time to start creating your logo.

Use our free online logo maker tool to help you to make the most visually-appealing and unique design possible. Be sure to check out our blog for more great advice on ad logo design!

As a pet store owner, you work tirelessly to ensure your shelves are always full. You know your neighborhood regulars, you offer in-store events, and you do everything possible to go the extra mile for four-legged friends and their owners.

But have you stopped to consider how your pet store logo could help you attract more customers?

Logo design is incredibly important. In this post, we’re sharing our 5 best ideas on how to create a unique logo for your pet shop.

1. Show Off Your Products

Whether you sell custom dog kennels or heat lamps for snakes, you need to show a wide range of the products you have in your logo.

Keep in mind that these products need to be shown in an active way on your logo. For example, instead of showing a row of dog kennels, show a dog running inside of it or eating a bone beside it.

2. Focus On A Variety Of Animals

Everyone knows that most pets stores will have supplies for cats and dogs.

What other animals does your shop cater to?

Horses, birds, reptiles, fish, even hedgehogs? They deserve a place in your logo! Plus, making it clear to passersby that you have the products needed to serve their needs makes owners of less common animals remember your name.

Now, they know where to go to get exactly what they need for their pet!

3. Get Creative With Font

A logo offers you so much real estate to think outside of the box and to advertise everything your store has to offer. Use as much space as you can — and even make the font work for you!

We love the idea of writing a loopy script out of a dog leash or having different animals cling onto each letter.

4. Make Sure It’s Resizable

Once you’ve created a logo you love, you’re going to want to share it everywhere. Business cards, official letterhead, even flyers advertising your next in-store dog training session!

So, you need to make sure that you’ve created a logo that won’t look grainy or blurry when you make it larger or smaller.

5. Don’t Neglect Color

If you’re going to include any animals on your logo, we recommend going for ones that allow you to use lots of bright, eye-catching colors. Think parrots or iguanas, for example.

You don’t want your pet store logo design to look like you’re advertising a law firm.

This is where you can have a little fun! Try pinks, greens, reds, and blues to get people off the streets and into your shop.

You’re Ready To Create A Unique Pet Store Logo

With over 43 million people owning dogs, and over 36 million owning cats, it’s likely that your pet store will always have customers.

This also means that your business will also always have competition.

By using some of the tips and tricks here, you’ll create a pet store logo that doesn’t just get people inside your doors, but stays in their minds long after they leave.

To make sure you’ve selected the best design, possible, try out your favorite ideas on our free online logo maker tool.

As a fashion designer, we know you’re always up on the latest trends.

But when it comes time to design a fashion logo for your house, you’ll need to think a little bit differently.

Read on to learn more about how to create the perfect design.

Ask Yourself: Would You Wear It?

This is the most important question to start with. You know that your logo will be placed on tee-shirts, handbags, even cell phone cases.

When you’re creating your initial design, you need to make sure it’s something that you would actually want to wear.

Branded clothing items, especially from higher-end fashion houses, are more popular than ever. They’re a status symbol that helps to communicate to other fashionistas that they’re a part of an exclusive club.

These logos speak a language all their own. Your design has to get people to speak that language, too.

Your Fashion Logo: The One Place To Avoid Trends

We know it sounds counter-intuitive. After all, isn’t fashion supposed to be about getting ahead of the trends, being the leader instead of the follower?

For everything except your logo design, yes.

But when creating your fashion house’s logo, you need to focus on classic, timeless, and marketable colors, fonts, and images.

If you follow the trends of the moment while creating your logo, that means you’re going to have to change it every season. First of all, this is a disaster when it comes to building your brand and solidifying your reputation as a leading designer.

Second, it’s going to destroy your budget.

Think about it: you’re going to include your logo on lots of different things: your clothing, any perfume lines you create, your accessories. If you switch up your logo every season, you’re going to have to toss those old designs out.

Plus, people aren’t going to be willing to make an investment in your clothes (especially if you plan to sell in high-end womens clothing stores) if your pieces will look dated in a few months.

You’ll be doing a disservice to yourself, and to your customer base.

When In Doubt, Keep It Simple

Think about some of the most iconic fashion houses you know. Then, think about the fashion logo of these brands. Gucci’s interlocking G’s, Chanel’s interlocking C’s, Versace’s Medusa Head.

In the end, these designs really aren’t all that complicated. They speak to the reputation of the houses, and they can be easily adjusted and altered to fit the needs of countless collections.

They’re simple. They’re instantly recognizable. And people can’t get enough of them.

Create Your Fashion Logo Today

Thanks to these tips, you have an excellent understanding of what it takes to create a logo that will one day adorn clothing and accessories worn by Hollywood royalty and everyday citizens alike.

To get started, play around with our free online logo maker tool. Then, we suggest studying up on our blog to get familiar with all the crucial aspects of branding and marketing around your logo.

When you’re in the process of figuring out your spa logo design, you obviously want something that stands out. However, how do you do that in a sea of spas when each one wants to promote good vibes and relaxation?

There are millions of untouched spiritual symbols out there that would make perfect logo designs for your spa. Interested? Let’s take a deeper dive into the meanings of a few of them.

Symbols for your perfect spa logo design:

No matter the services you offer, from body massages to pedicures, finding the right logo is crucial.

Lotus flower

The lotus flower is likely one of the most popular symbols of both spiritualism and wellness.

Generally, the lotus represents enlightenment. It’s a third-eye symbol, and the petals symbolize the differences in masculine and feminine energies. Lotus flowers can also symbolize transformation.

With its focus on calmness and getting in touch with your inner self, the lotus flower makes the perfect spa logo design for your practice.

Tree of life

If you’re looking for something a little more unique or intricate, consider using the tree of life as your logo design. The tree of life is a universal symbol representing birth, life, death, and rebirth – the entire circle of life.

People go to spas to be refreshed and rejuvenated, both in mind and body.

Ankh

The ankh is a traditional Egyptian symbol, and it represented life for the ancient Egyptians.

Today, you see it used in jewelry, on clothing, and even in film to represent strength.

More generally, the ankh can symbolize things such as eternal life and regeneration, which makes it perfect for your spa logo.

Yin-yang

The yin-yang is a Chinese symbol. Characterized by its circular form, half black and half white, it represents duality and harmony.

Yin and yang are masculine and feminine energies that work together. It exists to remind us of balance and to help us lead a more meaningful life.

Balance includes the release of stress and resetting your body and spirit, which is the exact purpose of a spa.

Hamsa

If you’d like something more complex to represent your spa, the Hamsa may be exactly what you need. The Hamsa is a protective sign, and the hand with the eye in the palm is used to ward off evil. This includes anyone who wants to cause you harm, or any evil that may be directed at you.

When we visit spas, we do so to reset our mind and release negativity, whether that takes the form of pain or toxins in our body. When you look at it that way, it’s easy to see how visiting a spa could be like warding off evil.

Create Your Spa Logo Design

There’s no shortage of creative, innovative, and unique symbols you can use to represent your spa. If you’d like something unique and intricate, check out the Hamsa or the tree of life.

If simplicity is more your style, the yin-yang sums up everything a spa is about.

Have questions regarding logos? Need help designing one? Contact us today!