Your brand is only as good as your customer’s memory. What will customers find memorable about your shoe company logo?

Your logo will be a lasting symbol for your products, their quality, and your appeal as a company. That’s why the care with which you develop your shoe company logo idea and design is such a critical part of your business success.

What Makes A Shoe Company Logo Important?

The value of memorability

A recent Siegel+Gale study of 3,000 consumers found that the most memorable logos are 13% more likely to get consumers’ attention, and 6% more likely to suggest a company is more unique than others in its categories.

As a small shoe company selling to a niche market–Click!–what does your unique brand have to say to would-be customers?

Designing A Memorable Shoe Company Logo

These four design suggestions will help you choose or design a logo that will get your brand out the front door and into the minds of your customers.

Simplicity

According to an AdWeek study, simplicity is the logo element most commonly associated with memorability. But defining simplicity isn’t simple.

Common shoe brands such as DC Shoes and Adidas have been very successful with simplicity in color. Other brands, such as Foot Locker and–well, Simple Shoes–use recognizable, meaningful images and plain text to stay relevant to customers.

We’re here to determine what ‘simplicity’ and ‘memorability’ can mean for your brand.

Design

Certain attributes of any shoe company logo will send specific messages to consumers. For example, a geometric design emits power, while an organic design is visually warm and welcoming.

Want an approachable shoe company logo? Logos that ‘hold’ a visually dynamic shape–the Lacoste logo, for example–are the only treatments in the Siegel+Gale study highly considered as “original” and “approachable.”

Your design options are expansive. Contact us for help or see our tutorial for making custom logos to

Originality

Originality is an artistic fundamental. Any shoe company logo should have that artistic value, in and of itself.

The pitfall to avoid is replicating an existing logo without realizing it. (It happens more often than you think.) Vet your design ideas thoroughly to prevent any long-term embarrassment.

Despite the Siegel+Gale study, you can achieve originality with any design elements that are right for your brand.

Meaning

Famous logo designer Saul Bass once said about designing logos, “symbolize and summarize,” essentially summarizing the functional purpose logo art for brands. How will your logo symbolize and summarize your business?

If you develop an understanding of your target market and what’s appealing to them, you can decide how your logo will be a bridge between the value of your products and their appeal.

Even to unfamiliar eyes, your logo should mean something to those customers–whether it’s an abstract concept, like rebellion or wisdom; or vivid picture, like the shape of your bestselling product.

Make A Logo Right Now

Are you ready to do some experimenting? Now that the creative juices are flowing, try our online logo maker, directly in your browser. You can also contact us for more tips and suggestions. Enjoy!

In 2013, the Edelman Global Trust Survey found that financial companies have a hard time getting consumers to trust them. However, one small thing can make a huge difference in how trustworthy a company looks: its logo.

Whether or not you know a lot about the financial industry, you can learn what you need to know to great an elegant financial logo. With a great logo, consumers will automatically have a positive view of the company and be more likely to remember it for the future.

We’ve put together this essential guide to designing an effective financial logo. Read on to find out how to gain customers’ trust and satisfaction through a simple image.

1. Know Your Audience

First and foremost, you need to know the kind of person you’re hoping to reach with this logo.

Not all financial companies are created equal. Depending on the type of company, there will be a different target audience.

Think about the age, lifestyle, habits, careers, and location of the people that you want to connect with through this logo. A younger target audience might respond better to brighter colors, like orange, while an older audience may do best with more conservative colors, like blue.

We’ll talk more about the specifics of color and other design elements later. However, for now, start jotting down some adjectives that you’d like your logo to bring to customers’ minds. For example, “trustworthy,” “reliable,” and “successful” are all things that you might hope people associate with a financial logo.

2. Look for Design Inspiration

You might look at design websites or the logos of other financial companies. However, it’s just as likely that you’ll find inspiration in more unexpected places, too.

What kinds of imagery inspires feelings of trust and success? Maybe the architecture of a brick-and-mortar bank will inspire the design of your financial logo. Or maybe a strong, stable oak tree has the design elements you want.

In short, inspiration can be found in unexpected places. It’s also a good idea to look at the logos of other financial companies, but you don’t want to end up with a logo that looks too much like one of theirs. Your logo should be unique, so it won’t get confused with another.

3. Consider Color

As mentioned above, the colors that you choose can make a big difference as to how your logo reads.

Bright colors, like red and orange, are often associated with risk – not something that’s usually good for a financial company to convey. However, if you want to appeal to a younger audience and make finance seem exciting to them, that might be just the way to go.

No matter what, you’ll want to avoid using too many colors in your logo, as that can make it seem too busy and distracting to the eye. Pick just one, two, or at most three colors, and make sure they will be easy to reproduce in different formats (more on that later).

4. Be Creative

Creativity might not be the first thing that comes to mind when you think about finances. However, a clever, creative logo can actually be a great thing for a financial company.

For example, look at the logo design of Pretty Penny Loans. It looks abstract at first, but upon closer look, you see that it merges the two “Ps” from its name in a creative way.

Seeing a logo like this makes customers think that this company has creative, innovative solutions. Just like with their innovative and surprising logo, that business will seem likely to have innovative solutions to financial issues, as well.

5. Consider Formats

When you design a financial logo, you need to take into consideration the format that people will be reading it in most of the time.

If you design a logo that looks great on the side of the building but doesn’t shrink well to fit on a business card, then it’s not a very effective logo. Many people will be reading a logo in a smaller form, including online.

Your logo should look good in larger scale, but also be easy to shrink to fit everything from a branded pen to a Twitter profile picture. You might also consider other things, such as whether the logo can be reproduced in black and white if necessary.

6. Make it Timeless

One of the most important considerations for an elegant financial logo is how well it will stand the test of time.

You want your logo to be elegant, not trendy or shocking. This doesn’t mean it can’t be creative or even colorful. But it needs to be the kind of logo that will still look good 100 years from now, with only minor changes.

A timeless logo won’t reference something too modern. For example, what if a financial company incorporated an image of a smartphone in its logo? It might make sense now, but in the future, the way we communicate will probably change drastically.

The best timeless logos often incorporate an element of the company’s name, such as the Pretty Penny Loans logo mentioned above. No matter what other changes happen to the industry, the company’s name will likely stay the same, so the logo will always be relevant.

You can also consider using a timeless abstract design. Abstract images often read as elegant, because they give an impression of fine art. However, because they aren’t attached to a literal depiction of something, they can also remain relevant for longer.

Ready to Design a Financial Logo?

A beautiful, elegant financial logo should incorporate many different design elements to give the right impression to customers.

You need to start with the research – think about your target audience and what kind of impression you want to convey about the business. After that, the design process can begin.

From color to size to imagery, there are many different considerations to have in a logo design. Ultimately, as long as it gives the right impression, is easy to reproduce in different sizes, and will always be relevant, there are many logo designs that can be effective.

Ready to start working on a financial logo design? Use our easy Logo Maker to get started today!

If you run an online marketing company, you need to stand out. There are over 100,000 advertising agencies in the United States. If your logo is bland, you can say goodbye to your customers.

You can create a sleek and unique online marketing logo easily, but there’s no surefire map to it. Instead, use your imagination.

And if you need help getting started, these five tips will supplement your creativity and help you make something special.

Hand Drawing For A Rustic Effect

Before planning your design, you need to think about your branding strategy. There’s so much you can represent with an online marketing logo, from a forward-thinking future to a rustic beauty.

The rustic effect can be effective for a number of companies, from marketing firms to e-card businesses. Maybe it could work for you.

Rustic style is more in fashion than ever. Whether you’re a logo designer or an interior designer, you feel the handmade fever. You can pay attention to it by creating a hand-drawn logo for your marketing business.

A Color-Spectrum Based Online Marketing Logo

A number of companies take advantage of the color spectrum in their logo. From the classic NBC peacock to something new and innovative like the Ravenshoe Group marketing firm, this technique offers plenty to work with.

The reason it’s so effective is simple: a color spectrum has incredible visual appeal. If you want to build a high-quality online marketing logo that people want to look at, all you need to do is embrace the rainbow.

The Power Of Minimalism

Like rustic and handmade imagery, minimalism has been in full swing for the past few years. And while we’re a bit past the fever pitch it once occupied, you can still make an amazing logo simply by accentuating the mundane.

Use basic shapes and simple lines to draw the eye. Sometimes less is more. This same idea applies to graphic design.

Contrast Is Essential

Color contrast is the only way for a logo to work. It’s easy to apply the right level of contrast to your logo, but you need to make an effort.

Luckily, there are some incredibly simple ways to design a unique and contrasting logo for your business. Use something like the Sessions College contrast wheel to help you out in this endeavor.

Every great logo embraces contrast, from MasterCard to Mountain Dew. Make sure yours does the same.

Use Our Logo Maker

If you want to design your online marketing logo, we can help. We can create you something no one else has, something that’s interesting, and can deliver your brand and business to the minds of your customers.

Don’t wait to create. Register with us today!

Powerful logos speak messages to their audiences. What message does your company want to communicate?

As a beauty company, it’s likely you’ll want to hit on appeal and comfortability. Some of the most recognizable brands in this industry are so successful because they combine these two elements perfectly.

Think Olay, Avon, or Nivea. What do they have in common? They make their customers feel good about not only themselves but the brand itself.

When you can do this, you’re better able to gain customer loyalty.

Here are our 5 tips for creating a trendy beauty logo that will crush the game.

1. Use Modern, “Neat” Font

A logo’s font is easily one of its most recognizable elements. For a beauty brand, you’ll want to communicate cleanliness, modernity, and elegance.

We recommend using either a serif or sans-serif font that’s clean, clear, and easy to read. But, you don’t have to stick with the basics.

Look for one that will give you a contemporary edge. For instance, you can try ADAMCG Pro or Walkway Bold.

2. Color Me Pretty

Color is another highly noticeable feature that will make or break your logo. Fortunately, you have a lot of leeway for creativity.

The best color for you is really one that corresponds well with your company.

For instance, if you push towards bold and vibrant, go for electric red or pink.

Are you trying to be more of a “familiar face?” Light blue or green will do the trick.

As we all know, black is always in style.

3. Icon Mania (Maybe?)

If you want a logo with an icon or symbol, it must be completely relevant. You need to choose these images very carefully.

Some beauty companies use flowers as it’s a more feminine approach. That’s great if it works well with your brand, but if not, that’s okay, too.

Many of the top beauty brands ditch imagery for a neater look and feel. Avon and Neutrogena, for example, stick to a font that alone speaks volumes.

4. It’s All in the Name

Your business name should be the focus of your beauty logo. You should ensure that it sits at the logo’s center, and the rest is designed around it.

Why?

Because this looks fresher and more sophisticated. You don’t want other elements to overpower the name, either.

You can learn more about this by visiting Reflect’s website. As you’ll see, “Reflect” is front and center, and steals the show.

5. Beauty Logo Takeaway

The last tip we’ll leave you with is more of a general beauty branding tip. But, it’s too relevant not to mention.

Your beauty logo should mimic the idea your audience has of themselves. Beauty products allow us to express ourselves and show the world how we want to be seen.

Figure out how your audience wants to be perceived. Consider the archetype of your audience.

It will help showcase your design.

Let’s Wrap Things Up

Who knew such a small feature could carry such a heavy weight?

Luckily, you don’t have to be a pro to have an awesome beauty logo. You just need five minutes to kill and a desktop computer.

Our Online Logo Maker puts you in charge of your design.

Choose from many color palettes, font types, and more.

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