Coming up with the right logo for your brand is hard work. It requires the right idea at the right time and the right artists.

After all, your logo is all about your brand as a whole. It needs to be every bit as exciting and memorable as your business.

That’s why it’s important to keep up with popular logo design trends. If you’re not careful, that great logo may look like old news before you know it.

Read on to learn about some of the hottest trends you can use for your business’ logo today.

5 Logo Design Trends to Promote Your Business

1. Wordmarks

Sometimes coming up with the right logo is all about what worked in the past. For example, wordmarks are still one of the most popular logo design trends. They’ve been around for decades, but there’s something timeless about them.

Sometimes all it takes is the right font to make your brand stand out.

Let’s take Coca-Cola’s logo for instance. It’s like that as soon as you saw the brand name, your mind was able to conjure up the logo.

So what about their logo works? It’s elegant and simple, but also unique and memorable. This is the balance you should strive for when creating a logo.

2. Use of Negative Space

Negative spaces are quite commonplace these days — and for good reason. The more negative space used, the more your logo itself will stand out.

For example, consider the WordPress logo. The blogging platform’s logo is entirely about negative space, with the signature ‘W’ surrounded by a beautiful light blue.

Our brains are trained to recognize negative space and the patterns within, so logos that use negative space are sure to draw attention.

3. Sharper, Rigid Font

Remember in school how you used to doodle bubble letters? They were fun to draw, and the marketing world took this to heart. Unfortunately, bubble letters don’t really stand the test of time.

Instead, more companies are using sharper, rigid fonts. We often consider typography and the types of font we use, but rarely the rigidness.

A good, sharp edge to your text creates a sophisticated look.

4. Minimalism

Minimalism is still one of the more popular logo design trends. For instance, consider Apple’s logo.

It features no text, yet anyone can see it and know exactly what it means. This is what your brand ultimately needs to achieve.

Sometimes less really is more.

5. Hand-Drawn Logos

As our lives get busier and technology becomes more advanced, we sometimes want to go back to the basics. Sites like Easy, for instance, have made millions of dollars through hand-crafted art.

Take the same approach with your logo. A hand-drawn logo feels warm and relatable instead of cold and calculated.

There’s just something more authentic and welcoming about a hand-drawn logo.

Choosing the Right Logo for Your Business

There’s nothing easy about picking the perfect logo. Find the fine line between welcoming and professional; artsy and futuristic.

Get creative, and don’t be afraid to combine ideas. Just like in the business world, sometimes the best logos come about from innovation.

Your logo matters, so get out there and start creating!

Are you having trouble finding the right logo font? Having a great logo helps to ensure your company stands out from the competition.

Updating your logo is a process that is made up of several parts. One especially important part of logo creation is the font choice.

You don’t want to pick the first font you come across since uninspired font choices can make a business look boring.

It’s important to have the right style, color, and spacing for the font of your logo. In this article, you will learn how to choose the best tour logo for your company.

Begin by Choosing a Popular Typeface

You’ll want to choose a well-known typeface for your font. Two main kinds of typefaces are serif and sans-serif. Serif fonts have more of a classic appeal while sans-serif fonts have more of a modern appearance.

Helvetica is a sans-serif font style, commonly used in public transportation. This font style looks especially great on large billboards. It’s no wonder many companies use Helvetica for their logos.

Garamond is an old style serif font that works well for established companies.

Futura is a sans-serif font with bold, block letters commonly seen on film posters.

You’ll want to fine tune your text after finding the right typeface.

It’s Time to Fine-Tune Your Font

The next step is to fine-tune the font of your logo. Rounded fonts, including Comic Sans MS, invoke feelings of lightheartedness.

Making a font too sharp could make it difficult to read. Rounded lettering makes your logo look more family friendly.

80% of consumers link color to brand recognition which makes color choice important.

Green brings to mind feelings of being in nature. Blue is an extremely popular logo color choice which invokes feelings of trust. Match font colors with emotions you want your audience to feel.

A company providing the best Colosseum tours may want a font that looks historical.

Ensure Letters are Properly Spaced

It’s tough to grow a business when no one can read your logo. You’ll want to choose a font where letters have the proper space.

Fonts with close letters cause a sort of blur effect. Letters too close together often end up looking line a smudge of color.

A logo must be easy to read in any situation. Have people around you look at the logo and read it off. You’ll want to make a clearer font if a reader hesitates for even a moment.

Use Font that is Easy to Adapt to Many Platforms

It’s wise to test fonts on many platforms. You’ll need a logo that looks great on everything ranging from business cards to billboards.

The best way to choose an adaptable font is to test it out across several platforms. You’ll want a font that is easy to read both on small spaces and large surfaces.

Creating a company logo takes time and effort but it’s worth it. Follow these tips and you’ll have the perfect tour company logo that consumers will love.

Having a good business logo is like getting a good haircut.

For businesses or people on the street, if they’re not looking their best, they’re not making their best first impression.

What’s more, if they’ve had the same style for a long time, it might be well past time to consider updating it.

Needless to say, a big part of knowing when to know to change your logo is knowing that your current logo isn’t up to scratch.

In today’s article, Online Logo Maker is going to take a look at logo making for CDL and HVAC training. With quick, no mess logo design features, they’re a leader in the logo design industry.

Ready to put a fresh coat of paint on your HVAC logo?

Let’s get to it!

Time For A Fresh Start

Regardless of your industry, the signs you need to try on something new are always the same.

As an HVAC business owner, these apply to you, the same as anyone else.

You’re not getting any traffic from it

This is the simplest one of all, so we’ll start here.

If your HVAC operation is suffering from a lack of traffic, there could be any number of causes. One of the simplest, however, is poor logo design.

Make a change, based on trends and the competition. Then give it a few months to take hold, culturally, and monitor your traffic. You’ll be surprised at the change this can make.

You did it by hand

In business, sometimes you’ll strike it lucky using something that isn’t the best quality. This isn’t an excuse to keep using it, however.

If your logo is hand drawn, there’s a good chance you can do a better job with computer software.

Which brings us to our third point…

You’ve never had an expert look at it

Unless you’re qualified or at least experienced in design, there’s a good chance that your eye for colors, symmetry, or fonts isn’t the best it could be.

Without the right tools, or an industry pro on hand to guide you, you might end up chasing designs that make no sense.

How would you know better? Personal tastes often have very little to do with effective design trends.

Just because you think it looks good unfortunately doesn’t mean it will work, design-wise.

You’re dating yourself

On the topic of not trusting your personal tastes, it’s important to be aware of how old your logo is.

Even if your logo is nostalgic, having it “look old” could be discouraging for someone looking for a reliable, contemporary HVAC service.

It’s too complicated

This last point might not be the most comfortable for most people.

That doesn’t make it any less true: sometimes logos are too complicated.

You have to be willing to admit when the logo you’re using isn’t simple enough. If it’s too busy, can’t be identified from far away or when passing by quickly, you might find people simply forget they saw it.

And, really, what would be the point of that?

Transform Your HVAC Logo, Today

Ultimately, a logo redesign comes down to what is and what isn’t working for your business.

Are you getting everything you can out of your HVAC logo?

Why not make a change?

Logos are a great way to increase brand loyalty, reflect your organization’s goals, and create an overall representation of your organization’s values.

And when it comes to health services, a logo can be a great way to create a relationship with potential patients.

Here are some questions to ask yourself if you are thinking about getting a new logo for your health services company.

How long have you had your current logo?

While well-designed logos can last a long time and come to represent your organization, an out-dated and unchanged logo can reflect exactly that: something that is stagnant, inflexible, and non-evolving.

In an industry like biological health services that is constantly gaining new information, growing and changing, having a logo that stays the same over a long period will not reflect well.

If you’ve had the same logo for more than 10 years, it is definitely time for a new logo or at least a redesign.

Does your current logo contain outdated designs or images?

This question goes along with the previous one.

Older logos tend to have design elements that match the time period in which they were created.

While 3D effects, clipart images, and shadows might have been trendy designs 15 years ago, they are no longer modern and they can cheapen your logo.

Modernizing your logo to make it look relevant and interesting while still retaining the feel of your past logo will allow people to recognize your organization while simultaneously getting a much-needed upgrade.

You should keep in mind your target demographic, current trends, healthcare policies, and other health services marketing ideas as you look to redesign your logo.

Older and outdated design elements can also pose a problem with modern technology.

Oftentimes, older logos will not be compatible with new technology like mobile apps and social media, which are essential for marketing and advertising.

Modernizing your logo so it is suited for newer social media platforms like Facebook and Twitter will give your health services organization a broader reach and easier accessibility to today’s patients and customers.

Have other competing organizations gotten a new logo recently?

If there are certain organizations in direct competition with you, it’s a good idea to check out their logo.

If they have recently changed or updated their logo, this can add to their appeal, thus taking away potential patients and customers. A newer, better-designed logo can often be viewed as more appealing, which will give your competition an edge.

Upgrading your own logo will at least keep you on the same level as your competition, and it can perhaps give you the edge if your design is modern and trendy.

Did you make your current logo yourself?

Oftentimes organizations will begin with low funds for marketing and logo design, which forces them to create their own logo.

But if you want to keep up in a popular and influential industry like health services, then your logo should look professional and well-designed.

So unless you happen to be a graphic designer, it’s better to leave the designing to professionals.

Bottom Line

With the health services industry evolving constantly, it is important to have your health services company growing and changing as well.

A new logo can keep your organization modern and appealing. Ask yourself the questions we posed here to see if it is time for you to upgrade your logo.

If you have any other ideas or comments, feel free to leave them in a comment below!