Color is a powerful tool. It can evoke the most intense emotions.

Marketers and commercial space designers even use the psychology of color to encourage customers to do their bidding.

In fact, 90% of snap judgments about a product are based solely on the product’s color. A lot of what drives human decision making about a product based on color hinges on the perceived appropriateness of a color.

If you own an e-Cig company, you have a very specific customer base. And color says a lot about the product you sell.

Your customers are going to remember your logo best. Thus it’s highly important you choose the best color theme for your e-cig logo.

What’s the Best Color for Your E-Cig Logo?

You know we really can’t answer this question for you, right? We can give you suggestions and tell you all about how color affects human moods and psychology. But in the end, the answer to this question depends on your willingness to be creative.

There are hundreds of colors out there. More are created every day (even robots are getting into the color game).

So, instead of telling you what color you should choose for your e-cig logo, we’ll tell you how to evaluate logo colors so you have all the tools you need.

How to Evaluate Potential Logo Colors

Let’s go over the colors you learn in elementary school. Yes, there are many variations on these classics, but you can extrapolate from these basic meanings.

Each color evokes some sort of emotion or image. There’s a reason why the color red is the primary color on stop signs and danger signs.

Red

What is your brand personality? Is it loud and audacious? Do your customers tend to live on the wild side and constantly push boundaries? Then red might be your color.

It’s the universal sign for passion. It could also mean dangerous or daring. If you want to convey a youthful or modern, choose red. If you’re going more demure and classical, move on.

Orange

A step down from red in intensity, orange will still stand out. It usually means finery or energetic.

Yellow

Think summer sunshine. This can be one of the happiest colors you could choose. But be careful to choose a cheerful yellow.

In the literary world, faded or sad yellows signify corruption or insanity. So be careful with yellow.

Green

It’s easy being green. But it’s actually not as common a color as you would think.

Of course, if you sell cbd oil vape pens, then this is a natural color for your logo.

Green signifies earth, environmental, and chill. It’s one of the most relaxing colors on your palette.

Blue

If you’re looking to convey royalty, choose blue. It’s a mature color.

It’s one of the most common colors in the tech industry precisely because it represents power and authority.

Purple

Riches. Purple is the color of luxury.

You’ll bring an air of both sophistication and femininity to your logo if you choose purple.

Black

Black will never go out of style. If you want to appear modern or contemporary, choose black.

Black is also a risk-free color.

White

White contrasts with most bold colors. And it’s another risk-free color.

It often symbolizes purity or holiness.

If the Color Fits, Wear It

As we said before, it’s up to you which color scheme you choose.

Evaluate your mission and choose accordingly. And be sure to utilize our online logo maker when you’re ready to create your e-cig logo.

It’s no secret that Heating & Air-Conditioning is big business in the U.S.

Just how big? As of January 2017, there were over 468,000 employees working for 105,000 different companies.

With so much competition out there, how can you make sure that your HVAC company stands out from the rest?

The secret lies in branding. By developing a strong and memorable brand, customers will naturally gravitate to your company. And one of the most powerful aspects of your brand is your company logo.

How can you best develop a unique brand? What makes for a standout HVAC logo? Read on to learn more!

Why is a Brand So Important?

A brand is the cornerstone of your customer’s experience. It represents your company, its values, and everything you stand for.

How powerful is branding? Consider this: Why do people pay $3 for bottled water when they can get it free from the tap?

The answer? Branding.

Whether your business is brand new or has been in the family for generations, ask yourself these questions:

• What are your specific strengths?
• What makes you “different” than the other guys?
• What do your customers know about you?
• What’s the most unique thing about your business?

The answers to these questions will help you develop a stronger brand.

Developing a Strong Brand

A brand is more than just a logo and company name. It’s a carefully planned combination of colors, font, and icons that come together to create a powerful visual image.

With so many air conditioning repair companies competing for business, you can’t afford to have a weak brand image.

Investing in a quality website is essential. This is your potential customer’s introduction to your company. Your website’s content and design should reflect every promise made in your branding.

Your goal with branding is to showcase the qualities a homeowner wants in a contractor. They want to know that you’re honest, reliable, and approachable.

You can say all these things with a well-executed logo.

Designing a Unique HVAC Logo

It can be tempting to follow trends or rely on cliches when creating a logo. You may also feel inclined to cram as much information as possible into your HVAC logo.

As with many things in life, simplicity is key. Your logo should do three things:

1. Stand Out from the Crowd

Print out your logo and place it beside your competitors’ logos. Is it eye-catching, or does it get lost in the crowd?

Ask others for their opinions, too, and listen carefully to their responses.

2. Make the Customer Feel Something

A customer should look at your brand and feel something positive about the company.

Your logo needs to convey that you are friendly, trustworthy, and eager to please.

3. Break Down Barriers

How can your small business compete against larger, well-established companies? A cleverly designed mascot can add serious power to your brand!

Mascots’ personalities feel relatable and conjure an image of trust. This makes your company more appealing to new customers or those who are anti-big-business.

Final Thoughts on Brand Development

Unless you’re a web developer, the idea of creating a logo for your company might be intimidating.

It doesn’t need to be.

With the help of Online Logo Maker, you’ll have everything you need to create a unique HVAC logo for your business!

Ever since man learned to draw we’ve been communicating through pictures. Some of the earliest languages are pictographic. Symbols representing ideas and things.

Today, the language of advertising is the image. When you watch a television commercial, are you expecting a rhetorical speech?

No.

Why not? Because images connect to a very powerful part of our brains: the emotional part.

So, what is the simplest form of advertisement? The logo.

Logos are essentially brand encapsulation.

Think of the most iconic brands in the history of advertising. You could probably tell us more about each brand just by thinking of their logo than you could about your own grandmother.

Designing a logo for electronics should be no different than designing a logo for any other brand. And today we’re going to tell you exactly how to do that.

1. Freshness Counts When It Comes to Your Logo for Electronics

If you look back over the years, major companies keep updating their logos.

Of course, the main aspects of each logo stay the same. Apple Macintosh went from a rainbow colored apple to a simple apple silhouette when they became merely Apple.

But design trends change over time. And unless your electronics company makes tablets that look like they were built in some fictional version of 1920, you should stick to current design trends for your logo.

2. Timelessness Should Also Be on Your Mind

It’s extremely hard to judge timelessness. A lot of art gets labeled as a “timeless classic” long before it’s had a chance to prove the claim true.

But there are a few ways to design a logo for electronics that is more likely to be relevant in ten years.

The key to balancing freshness and timelessness is to use design elements that haven’t disappeared in the last few years.

Couple those with design elements that really did stand the test of time and you’ll have a winning logo.

Of course, you will probably have to tweak your logo over time to keep it fresh as certain elements go out of style. But the basic structure should be timeless.

3. Making Your Logo Memorable Is the Key to Winning

It’s easy to go overboard.

You decide you want to symbolize everything your business is about and end up with a beautifully complicated design.

Great! Print it and put it on your wall. But don’t put that on your product.

Making a splash and being memorable are two very different things. You could create a beautifully intricate logo and have everyone forget what it looked like as soon as they roll their eyes elsewhere.

Too many symbols in a logo will kill your logo, so, make it simple and easy to recall.

How do you do this? Ask yourself what is the central mission of your business. Now think of an object or letter or even style that describes this mission.

When designing a logo for electronics, you want your logo to fit one simple message.

Conclusion: Just Do It

Just start drawing it. Even if your first logo draft is too much, you can identify a symbol or a design within your first draft and pair everything else down.

Keep it simple, and get to it. Create your own logos with Online Logo Maker!

Whether you’re just starting your business or are in the process of a rebranding, logo building is one of the most crucial things to consider.

But even if you’re the creative type and think you have a great design, you need to make sure it’s not sending the wrong message to clients.

Are you making one of these three logo design mistakes?

1. Relying On Cliches

We get it — when you’re in the process of logo building, you want to create a design that’s recognizable. It is important that your clients and potential markets are easily able to make the association between your logo and what you’re selling.

But that doesn’t mean you should be doing what everyone else is.

For example, if you’re a company like Best Access Doors, your first instinct might be to base your logo around the design of closed door.

While a door is a good thing to include, how can you take it to the next level and avoid a cliche? Make sure your design shows an action, like the door opening!

2. Blindly Following Trends

Especially if you’re catering to a millennial market, it can be tempting to throw yourself at the latest trends, like using hipster mustaches and millennial Pink in your designs.

But doing everything the trends tell you to is a mistake for a variety of reasons.

For one, these trends just might not mesh well with the overall message of your brand. They also have a tendency to look dated fast. This means that a few months after you create your initial logo design, you’ll have to recreate it.

This can eat up both your time and money.

3. Doing Too Much

Bright colors, crazy fonts, a logo image that shows about five of the products you sell.

While it’s important that you try to take advantage of all the real estate your logo design gives you to connect with your target market, you don’t want to go overboard.

Doing this doesn’t just make your text difficult to read and your image hard to make out. It also makes you look incredibly unprofessional — even desperate.

You don’t need to pull out every bell and whistle you have in order to make a great impression on your client. Instead,  you need to focus on creating a design that’s clear, concise, and in step with your overall branding process.

There’s nothing wrong with minimalism — and it sends the message that you can rely on the strength of your products and services to make the sale.

Avoid Making These Mistakes When Logo Building!

The logo building process may look simple, but as you can tell from this post, there are countless tiny details that can make a huge difference.

One final way to tell if your logo is making an impact or missing the mark?

See it for yourself! Use our free online logo maker tool to create several different mock-ups of your favorite design. Then, thoroughly critique them (several extra sets of eyes can come in handy here.)

Still feel like something just isn’t quite right with your design?

Read the advice on our blog for design inspiration, branding tips, and more.