We can all think of logos that we’d recognize anywhere.

Popular company logos like these helped to build brand recognition, connect with a wide market, and they’ve stood the test of time.

But they also required lots of thought and planning. Want to learn more?

Take a look at the meanings behind some of the most recognizable logos out there.

Mount Adidas

There are lots of different logos, all representing lots of different companies — from those selling the best vacuum cleaner to those providing carpet cleaning services.

But we all recognize the most popular company logos, which include Adidas’ triangular shape of three stripes. But did you know it’s actually a mountain?

It was created to represent the constant challenges that athletes have to overcome in order to become legends.

The Arrow Of Amazon

Everyone can recognize the yellow, smiling arrow of amazon.com. But look a little bit closer. Did you notice that the arrow is actually pointing from the “A” to the “Z.”

This shows that Amazon has it all, from A to Z — a claim they’ve certainly proven to be true!

The Secrets of FedEx

This is another arrow-themed discovery. Look carefully at the letters of the “E” and the “x.” You’ll notice that in the space, an arrow pointing forward is formed! This is meant to show that no matter what, FedEx will keep your packages moving forward in the delivery process.

The Nike Swoosh

The lesson from this logo? Don’t ever underestimate new talent. Carolyn Davis, the woman who designed the iconic Nike “Swoosh,” was still in design school when she was asked to create a potential logo for the brand.

The price Nike paid for one of the most recognizable symbols on the planet? $35.

Don’t worry, though — Carolyn later was rewarded with 500 shares of the brand’s stock.

The swoosh also illustrates the importance of designing a logo with your specific products in mind. Nike knew they needed to create something that could be visible from anywhere — even on a shoe!

This is certainly something to keep in mind when creating your logo, whether you’re selling apparel or household items. It’s also a reminder that sometimes, simplicity really is the best option.

Wendy’s Real-Life Connection

In logo design, it always helps to create something that helps you to tell a story.

Case in point?

The smiling, red-headed pigtailed girl of Wendy’s logo. It’s actually a portrait of the daughter of the company’s founder.

Learn From The Secrets Of Popular Company Logos

These facts aren’t just interesting nuggets you can pull out on your next date. These popular company logos show that everything is intentional, tells a story, and usually connects to the history or overall message of the brand.

You need to apply that same attention to detail to your own logo design process.

For more tips and inspiration, check out our branding and design blog.

When you’re ready to start creating, use our free online logo maker tool to ensure your logo represents your company in the best light.

There are slightly over 2 million bookkeepers in the U.S.

Even though most of them are employed in-house in various companies, some run their own bookkeeping companies.

Whether you’re in the process of establishing your own outfit or already have one up and running, here is why a great bookkeeping logo will be central to your success.

Strike a Great First Impression

We’re built to form quick first impressions of the people and things we meet and see.

In business, it’s no different. The first impression your bookkeeping company gives potential clients influences how they size you up.

How do you ensure your company gives a good first impression? Design an eye-catching logo. Avoid flashy colors. Keep it minimalist.

The next time you’re sending out a proposal, give your company letterhead a second look. If you aren’t satisfied the logo communicates your brand promise at first sight, redesign it.

Demonstrate How Different You’re from Competitors

In tech, a company can secure a contract not because it has a great logo, but because it has a reputation for delivering innovative solutions.

On the other hand, bookkeeping is a fairly straightforward task that doesn’t require any innovation. Most bookkeepers are genuinely competent in maintaining accurate financial records.

To stand out from the pack, you need to offer something more; a strong brand prospective clients would love to be associated with.

A sharp, attractive logo is what you need to prove your uniqueness to potential clients.

Earn Trust and Respect in the Industry

A great bookkeeping logo doesn’t just knock your competitors off the ground, it also earns you their trust and respect.

You see, a lot goes into designing a logo that breathes greatness. Frankly, thousands of bookkeepers have given it a shot and they come short each time.

So when you, somehow, manage to create a logo that’s two or three cuts above the rest, other bookkeepers and even accountants will notice and respect you and your firm.

With a strong command of trust and respect in the industry, your bookkeeping company will quickly evolve into an industry leader. This is a position that can earn you lots of clients.

Showcase Your Creative Side

Really, of all the abilities required of a bookkeeper, creativity ranks among the lowest.

OK. You may need some creativity to customize bookkeeping software to suit your needs, but that’s not even your job. It’s the software provider’s job.

In a profession where people are crunching figures and dealing with paperwork all day, a show of some creativity can win you clients, especially those who work in creative sectors and have a preference for creative people.

What better way to showcase your creative side than having a creative logo for your company?

Your Quest for a Great Bookkeeping Logo Begins Here

Creating a great logo requires a creative mind, a strong sense of color, an intricate understanding of what your brand stands for and, importantly, the right logo making tools.

It could take multiple attempts before you achieve the logo your company deserves, but that’s part of the process.

Don’t give up. Keep reading our blog for fresh design tips, and also keep tinkering with your logo until you hit the mark. Sometimes, greatness does take time!

These days, cleaning companies are more popular than ever.

While home cleaning apps were once all the rage, now consumers have realized that they need the expertise of a professional service — not a college student looking for a quick part-time job — to get their home sparkling.

How can you create a branding strategy that communicates that your services provide timely, trustworthy, and thorough services?

It all starts with the perfect cleaning company logo.

In this post, we’ll tell you how to create the perfect one.

Get Personal

Professional clean up services are much more personal than most business relationships. After all, your employees will be in someone’s private home, cleaning up potentially embarrassing messes they’ve made.

It’s likely that, especially if families have a particular housekeeper for a long time, a relationship that is both personal and professional will develop. This is a good thing, as it helps to establish trust.

It also helps you to get more referrals and to grow your business.

Your cleaning company logo needs to reflect this unique relationship. Why not include an image of the housekeeper, doing some dusting or vacuuming inside a home?

You could also depict a client coming home to a clean house after a long day, looking happy as the housekeeper looks on. No matter which image you go with, it should indicate a sense of trust, relief, and a job well done.

Try Something New

Of course, thanks to the birth of cleaning apps, an increase in professional cleaning services, and good old fashioned flyers, the competition is fierce.

But you don’t need to slash your prices or place a time limit on your employees’ work in order to compete.

Instead, you need to create a cleaning company logo that is of-the-moment without being too trendy (you don’t want it to look outdated in a few months.)

One popular tactic you could try? Include hand-drawn, professional illustrations in your logo. This could include a colorful, pencil-sketched drawing of cleaning supplies, a stylish housekeeper holding a mop, or anything else you can dream up.

Flex Your Creative Muscles

Many businesses simply don’t realize the wonderful branding opportunity that the text of a logo offers. They get so caught up in finding the perfect image, that they often forget about typography and font.

For example, you could create letters out of dust, and have a drawing of a cleaner sweeping them away. Or, you could create letters out of different cleaning tools. Think things like brooms, buckets, and feather dusters.

To really get a leg up on the competition, don’t be afraid to go a bit bold. Bright colors, block lettering, and other out-of-the-box font styles are all a great way to set yourself apart.

Plus, these logos especially pop online.

Ready to Make Your Cleaning Company Logo?

As you can see, a logo gives you creative freedom, a great branding opportunity, and a chance to connect with a wide market.

Remember that everyone needs a home cleaning service — so you’re playing to a wider audience than most businesses.

To that end, use our free logo maker tool to ensure you’ve selected the best design possible. Always check back with our blog to learn more about the latest in logo design!

No matter how much you love your logo, if it’s poorly-designed, it could be costing you business.

A bad logo design won’t just lose you customers, it will also hurt your company’s reputation.

You need to make a change — and fast — before you end up on a list like this one, calling out brands with the worst logos.

Take a look at some of the top reasons why it might be time for a new logo.

Your Logo Is Dated

Ever look back at yourself in photos from ten years ago and think, “I can’t believe I wore that?”

Well, the same thing can happen with your brand’s logo.

This is the dangerous caveat of following trends. If your logo looks like it’s ready to cater to any customers who are willing to hop in a time machine and head back to 1976, then you need to update it to fit the needs of today’s market.

This time around, go for a more classic look.

Your Logo Is Cliched

A loan company with a logo showing stack of pennies. A real estate agent whose logo is a house. Two people in wheelchairs kissing on a logo for disabled dating sites. An eye doctor who thought including a pair of glasses on his logo was a unique idea that no one else had thought of before.

Be honest with yourself: is your current logo in the same league as those listed here?

If so, it’s definitely time for a new logo.

Having a logo that looks just like everyone else’s communicates lots of things to your potential customers — and almost all of them are negative. Especially if you work in a creative field, where your job is centered on coming up with one-of-a-kind ideas, a cliched logo could be costing you customers.

If you find your company’s logo looks the same as your competition’s, it’s time for a change.

Your Logo Doesn’t Represent Your Brand Anymore

Sure, your logo may have been the perfect fit for your brand when you first started out, ten years ago.

But like any successful business, you’ve had to evolve in order to fit the growing needs of your target market.

Maybe that target market has even changed altogether.

A new logo is a wonderful, effective, and concrete way to announce a rebranding to both current and potential customers. It sends a clear signal that you’ve undergone a major shift as a company — which is a great way to breathe new life into lagging sales.

It may even cause customers that previously wouldn’t have glanced your way to follow you on social media, comb through your blog, and even make purchases.

Breathe Life Into Your New Logo Today

Now that you know it’s time to switch things up, we know you’re eager to get started. But don’t jump in just yet.

Take the time to learn about what does make for an effective, timeless logo design by reading our blog.

When you have a few good ideas in your head, use our online logo maker tool to find the strongest contenders.