Corporate logos are a reflection of the brand. A potential client may forget your company’s name, but he will remember its logo. This visual element tells the story of your business and its values.

From the logo color to its shape and message, everything matters. The right colors can increase brand recognition by a whopping 80 percent.

For instance, many iconic brands use the color blue in their logos. Over 42 percent of customers say that this is their favorite color. Thus, it makes sense to incorporate it in logo design.

When you’re running a communication protocol company, it’s crucial to update your logo. Clients expect you to be up-to-date to the latest trends in tech. An outdated logo can affect sales and brand image.

Just like everything else, logos aren’t forever. Even the best designs may lose their appeal. A new logo can liven up your brand and increase your reach.

Here are some warning signs your communication protocol company needs a new logo:

It Doesn’t Look Professional

Many start-ups have their logos designed by students or freelancers with limited experience. This might work in the first few months, but it can affect your image later.

A logo is the first thing people when checking out your website or marketing materials. Thus, it needs to look professional. Depending on your budget, you can either create a new logo yourself or hire an expert.

Your Logo Is Outdated

If your logo is over 10 years old, it’s time for a change! It may have looked fantastic in newspaper ads, but this doesn’t mean it looks well on websites and social media.

A good logo should keep up with the modern technology. It should also tell customers about your products, such as Modbus and other communication protocols.

Don’t worry – it’s no need to change everything!

Just add a splash of color, an eye-catching message, or a cool font. For inspiration, check out iconic brand logos, such as Goodyear and Volvo.

Track their evolution and see how they’ve changed over the years.

For instance, Mastercard had six logos up to this date. The first version was released in 1886. Their current logo follows the latest trends, featuring a minimalist design.

You’re Offering New Products

Communication protocol companies are constantly launching new products and services. This industry is fast-changing with new technology. Thus, it makes sense to update your logo accordingly.

If you’re launching new products, your logo should reflect these changes.

Use the existing design as a starting point. Use different fonts, add new graphics, or remove unnecessary elements.

Incorporate symbols that reflect your products.

Let’s say you’re offering communication protocols for lighting control. Your logo could include the image of a light bulb or a thunder bolt plus the brand’s name.

Why Create a New Logo?

You may wonder if it’s really worth creating a new logo.

According to marketing experts, corporate logos have a major impact on company performance. They can also positively impact customer commitment and make your business stand out.

Logos are more than just a symbol of your brand. They play a functional role in promoting your business and generating sales.

A good logo can give you a competitive edge and convey your message to the target audience.

So, are you ready to update your logo? Do some brainstorming, write down your ideas, and experiment with different designs!

To say that logos are important is an understatement.

Logos are the primary means for consumers to recognize your brand, and they are what sets your video production company apart from the rest.

They also form the first impression of your brand. Just the shape alone has a powerful impact on how consumers will view your company.

Creating an image that could make or break your video production company may sound daunting, but there are principles that you can follow for success. Read on to learn how to create an unstoppable video production logo.

Keep Your Video Production Logo Simple

Make your logo simple and easy to read, with no complicated fonts and minimal punctuation. The logo for National Audio Visual is a good example: with a simple, easy-to-read font and a focus on the name of the company, the logo leaves little to explain.

Your production company likely isn’t popular enough to merit the strong brand recognition of Nike or Apple, so the title of your company should be incorporated into the logo.

And while we’re on Nike and Apple: these logos are sleek, simple, and timeless. When you’re creating your video production logo, keep these principles in mind.

Focus on Color and Composition

The color of your logo can say a lot about your brand. Don’t neglect the symbolism behind colors: take a look at what type of emotional response each color evokes and go from there.

Similarly, your font selection is crucial. You can choose a font that looks playful or professional, classic or modern, cutesy or serious. Play with different fonts and decide what best represents your brand.

Don’t neglect other design principles like white space, balance, and shape. A well-designed video production logo will balance white space and come in an easy-to-digest shape, like a circle or rectangle.

Also, remember that your logo should be versatile. You should be able to shrink it down, isolate one main component, eliminate color, and eliminate descriptive words, and it will still stand alone.

Be Creative

You don’t have to stick with film reels or cameras: your production company is unique, and your logo should be, too.

Symbols for video production can be helpful for your clients to identify what you do, but they’re not essential, and what’s worse, they can easily devolve into cliche.

If you think another image better represents your brand, use it. You can always specify that it is a “video production company” underneath the logo.

If your company’s name includes an animal, a concept, or a color, for example, it should be incorporated, but you can do this creatively. Play with the letters in your title as well as the words to come up with something that will make you stand apart from the competition.

Be True to Your Brand

What does your brand stand for? What type of consumer are you trying to attract? Your video production logo should tie back into your production company’s mission, and its unique purpose.

Brainstorm ideas about what your company values the most, and what type of message you are trying to send with your logo. What is your target audience? Would they like to see a cute and playful logo or a more professional one?

What does your video production logo look like? Could it use an upgrade? Start creating your new logo today with our online logo maker.

Fine watches are synonymous with precision, engineering, and design. In fact, the watch logo of a fine watch can indicate its quality as well as its worth.

Like any other brand, a watch logo can immediately conjure ideas of wealth, quality, and elegance. Businesses work over time to solidify their brand by creating a track record of customer satisfaction and working to embed ideas of quality in their logo.

Linking brand quality to logo design is one way businesses associate the finest watches with a sound investment. In fact, watch companies like Rolex are recognized for holding their value over time.

What makes a watch logo stand the test of time? Let’s look at the design elements that rule the watch world:

1. Reflect the Brand With Your Watch Logo

One of the reasons it’s so important to brainstorm ideas when designing a logo is that a logo can be a lasting first impression for your business. In the case of Rolex, now recognized as the leader in watches, what could be more representative than a crown?

But using a crown alone isn’t enough to make a logo capable of standing the test of time. The design is elegant and stylish– a mirror reflection of the qualities inherent in many Rolex watches.

For a logo to persevere it has to represent the brand. For instance, one reason vintage Rolex watches for sale are so sought after is because the logo is linked to industry leadership and the crowning achievement of watches.

Since Rolex takes a year to craft a watch, has scientists working on designs, and conducts individual testing of each dive watch, it’s fitting they are forever recognized as royalty.

2. Associate Your Brand With Core Values

We all know there isn’t a little king living inside your watch moving the hands. But linking Rolex to royalty has been a successful strategy over time.

Other watch makers use this same association technique. In addition, they take into account what consumers most connect with demanding conditions.

What could be more important to a diver or a pilot than their watch? Breitling employs both wings and an anchor in their logo.

In addition, the watch is both elegant and secure– represented by ornate wings and a solid anchor. Who wouldn’t want the same watch that everyday heroes depend on?

The strategy is so successful that Breitling moved beyond the air and sea. Their watches were also worn by astronauts.

3. Make the Most of Your Logo

One thing is clear– the best watch makers work hard to create logos that will represent their brand over time. This is especially important with watches that offer such a small space in many times to show off their logo design.

But who can deny that a fine watch logo is recognizable right away? Our eyes flash to someone’s wrist and recognize the quality right away.

You don’t need heaps of space to make the most of your logo. You just need the best design to represent your brand.

Every business is unique. Watches are no different. Although watch makers clearly are leaders in creating lasting logos that stand the test of time.

You can too. Check out our 5 logo design trends to promote your business.

Visiting the dentist can be downright scary for some patients. To ease this fright, dental practices need to show their friendly side and that goes beyond flashing a smile.

This is where branding efforts come in. Your dental logo is one of the most efficient ways to communicate your brand’s message.

Although small in size, it speaks volumes. A friendly design can tell patients that they should feel calm and relaxed when they visit you.

Read on to learn some tips for creating a logo that will capture your warm personality.

1. Simplicity is Key

The most effective friendly logos are usually ones with fairly simple designs. You don’t need to pack a bunch of elements into your design to say what you need to say.

You should determine what the core elements of your brand are. Why is quality of care so important to you? What makes you such a welcoming practice?

Take only the most important aspects of your brand and apply that to your friendly design.

2. Use Lighter Colors

Color scheme is a very important element to a logo. Certain colors can strike different moods, and cause you to have different associations.

For a dental practice, you’ll want to use lighter colors. Light blue is one of the most common, yet appropriate colors you’ll see in dentist logos.

That’s because blue is a calming color. It is associated with positive emotions and objects, such as trust, understanding, and the sky.

For example, Northbrook Dental Office uses a medium blue in their logo. Although there is no icons or images, you still get a friendly vibe from its font and color.

You should avoid dark, bold colors. For obvious reasons, red may scare your patients.

3. Ditch The Cliches

Yes, you’re a dental practice so teeth are the most identifiable object associated with your industry. However, they make for the most cliche, overused dental logos.

Not only that, but it also can create dissonance for the company. Typically dental work isn’t associated with happy connotations.

If you want to use a tooth, try to put a positive spin on it. For instance, if you work mostly with kids, you can animate (see more below) your logo for a more friendly design.

4. Friendly Design Symbols

If you’re going for a welcoming approach, you should consider using fun symbols in your logo. This is especially applicable if you focus on family dental services.

As mentioned above, you can put a positive take on teeth by just animating it. Give it a smile (and face), and it looks a whole lot less intimidating. You can use animations of other objects, such as toothbrushes or floss, too.

If able, there’s also the option to make a play on words within your name. Let’s say you have the word ‘Smile’ in your practice’s name. You can try incorporating a person flashing a bright smile into your logo.

Time to Create!

Are you ready to get the world smiling? Our online logo maker is just the tool for you! Create a fun, friendly dental logo that will get everyone showing their teeth in a good way!