In today’s competitive consumer marketplace, your business logo needs to do a lot more than identify who you are. It needs to be unique, memorable, and relevant.

The importance of your logo is far-reaching. It has a huge impact on customer loyalty and your business reputation. This means you need to take your time when choosing one.

This can be particularly difficult if you operate a digital business. Your marketing logo needs to have a certain aesthetic and communicate to consumers you’re up-to-date with modern trends.

To aid you on your quest for the right logo, we’re going over some important things you need to consider.

Opt for a Clean Design

Utilizing a clean, minimal logo design has a number of benefits.

The simpler the logo, the more straightforward. Your audience shouldn’t have to decipher its meaning, which will happen if your logo design is busy or cluttered.

Clean logos are also more appropriate for digital companies. They look much better on monitors and smartphones. You can also integrate them into a website with little difficulty.

People associate the digital age with sleek, sharp design. Minimal logos achieve a more modern look and feel than those with too many colors and information. The last thing you want is a logo that looks like it came from 2001.

Don’t be afraid of white space. If used correctly, it can make your logo extremely memorable. It also helps place all the attention on your business name or symbol.

Make Sure Your Logo is Adaptable

When considering a business logo, you have to keep your entire branding initiative in mind. One important thing to consider is that your logo will need to appear across a number of different platforms. This includes on your website, social media profiles, smartphones, and in print.

With this mind, your logo must have the ability to adapt to all these channels. For the most part, this is a technical issue. You’ll need to either have a professional designer create your logo or use an online logo creator.

It’s also important to keep all these branding platforms in mind when thinking about your design concept. Ask yourself if the logo you created will look good online as well as on print materials such as business cards and brochures.

Logo personalization is becoming more common. This involves customers using your logo for promotions. Think about incorporating animation and favicons into your branding.

Consider Your Target Audience

A crucial step in creating a business logo is determining your target audience. You then need to consider them when designing your brand identity.

When defining your target audience, you need to go further than simple demographics. Think about their interests and spending habits. You should also consider why they come to you for service.

It may help to create a customer profile. Understanding exactly who you’re marketing to will guide you in creating the perfect logo.

Think of it this way – a logo for a children’s clothing store wouldn’t look anything like the logo for a software company. You need to appeal to your target audience through design concepts.

This is a hard thing to achieve. You may want to seek help from the professionals and learn more about what a digital marketing agency can do for you.

Choose Your Typography Wisely

People’s perception of a brand has a lot to do with typography. This refers to the lettering on your logo.

There’s a good chance the name of your business (or at least the initials) will appear on your logo. This means you need to choose a font style that catches the eye and also portrays what you’re about.

It’s also important the lettering is easy to read. If someone has an issue interpreting what it says, there’s a good chance they won’t spend much time trying to figure it out.

For digital businesses, using sleek typography works well. Remember, keep things simple and modern. However, don’t be afraid to get creative and think outside the box.

Another important rule of thumb when it comes to typography is to avoid copying. If you feel tempted to imitate a logo you love, there’s a good chance people will see right through it.

Color Matters

The types of colors you use in your logo has a huge effect on people’s interpretation of your brand. Our brains react to different colors in different ways. You can use this to your advantage.

Try to avoid using too many colors in your design. Limit yourself to three if possible. It’s not about quantity, it’s about quality.

Bright colors do a good job of catching people’s attention, but they can also overwhelm. On the other hand, subtle tones convey classiness, but may also get ignored.

For digital businesses, blue works well. It symbolizes trustworthiness and professionalism.

Orange and yellow are also good choices. Both colors symbolize creativity, youthfulness, and inventiveness.

Stand Out from the Competition

One of the hardest things to do as a business today is to be unique. With so many companies out there, standing out can seem impossible.

Check out what your competition is doing with their logo. Then, ask yourself how you can go further with it. What are they not doing right?

It’s important to avoid using clichés in your imagery. For example, don’t use a lightbulb to signify ideas. This has been done countless times before.

Stay in the know with regard to current design trends. Just remember, don’t rip anybody off.

The goal is to be relevant and also convey your business principles and goals.

Create the Perfect Marketing Logo for Your Business

As a digital business, the pressure is on to stay relevant. You can achieve this through your marketing logo, but you need to make sure and do your homework.

Rushing your logo design could leave you stuck with something you’re unhappy with. Use the tips discussed above and design something that appeals to your target audience.

Our online logo maker can help you create a professional design you can be proud of. Register today and get started.

Without a doubt, fashion is very much an emotional purchase. 

While clothing is a necessity, people shop with fashion brands that they believe in and are inspired by. Before even experiencing the aesthetic, material, and design of your clothing, buyers need to be inspired by your fashion logo. 

A good fashion designer logo stands the test of time and creates an emotional response that makes buyers want to be apart of what you offer. If you own a fashion brand, you are sitting on the shoulders of giants in the industry who have paved the way. 

While planning out your logo, be sure that you take some inspiration from fashion labels that have come before you. 

Consider these iconic and inspiration logos as you look to create your own.  

1. Dormouse

The fashion logo matters just as much for kids’ clothing as it is adults’. 

Dormouse is a kids brand that conveys what they are all about with the playful mouse logo. Even today, you probably get an emotional response when you see the Disney mouse or the Chuck E. Cheese mascot. 

There’s just something about a playful mouse with big dreams and lots of fun that captures the imagination of kids. Dormouse’s logo says a lot with its logo without having to say anything at all. 

Kids’ fashion brands are starting to take note. If you’re interested in browsing some inspired kidswear logos for ideas, you can see more here. 

2. Coach

Your carriage awaits. 

You can practically smell the leather and feel the quality material on your body when you see that horse and carriage logo. It denotes sophistication that you just don’t get with every brand. 

Knowing your own brand inside and out helps you stand out from the competition. 

Since Coach prides itself on being a cut above, it clearly starts with the logo.  

3. Supreme

One word. 

That’s all it takes to convey what your brand is all about sometimes. It features a deep red so that it draws your attention, and has the right amount of boldness to represent the New York skateboard scene from which the brand was birthed. 

It even is reminiscent of a graffiti tag, which gets extra points for a popular streetwear brand. 

4. Ray Ban

The font for this signature is the icing on the cake on a set of frames that are always built with craftsmanship. 

When you see a pair of Ray Bans, you can already tell that they’re stylish and solidly made. Seeing the tiny signature on the lens or the handle is like an artist signing their masterpiece.  

5. Chanel

No matter what social setting you’re in, those interlocking C’s will turn heads. 

The Chanel brand denotes class and style and is a cut above the rest. The bold simplicity of the Chanel logo sets the tone. 

It’s bold enough to make a statement, though not so gaudy that it takes away from the design of the bags themselves. 

6. Tommy Hilfiger

The red, white and blue of Hilfiger is one of the most iconic fashion logos of all time. 

It’s stylish and universal, crossing demographics and tastes. With a logo like this, the buyer is proud to wear the clothing. 

7. Bushwhack

Just hanging out and hitting the waves. 

The Bushwhack logo features an old school van reminiscent of the heyday of surfing and the hippie era. Whether you grew up during that time or are a surfer inheriting the history, it creates a response and makes you proud to wear it. 

Research the Best Fashion Logo Ideas

So there you have it.  

Start with these fashion logo ideas and you should have a great foundation to work with. Remember that it’s always about creating a personal connection with people.  

Find out how you can create the artwork that accomplishes that.  

Check out our Online Logo Maker and don’t hesitate to contact us if you have questions. 

According to Forbes, 50% of consumers suggest their first use of a product or service is when they decide if they are going to be loyal to a company.

As brand image continues to be one of the important factors that play into whether a potential customer will give your company a chance, it is more important than ever to get your marketing company logos right.

A poorly designed logo could damage your company’s brand more than any other graphics component. The reason it could damage your brand so deeply is that you use it on every marketing piece you create.

Your marketing logo design is like your handshake before you can shake hands.

Continue reading this article to learn the five steps to take to great a marketing agency logo that will work for and not against you.

Marketing Company Logos – Your Handshake Before the Handshake

When you are working with your designers, developers and graphic artists, you need to make sure everyone is working together. Your logo should be on point with your brand, and all of your other materials should flow well with it. Failing to coordinate your teams could result in products that are great separately but not impressive when put together.

Now that you have the overall picture in mind let’s focus on your marketing logo design and the tips that will help you make a design that compliments your company.

1. Think Long-term

When you are designing your logo, you need to think long-term. Your logo is likely to evolve as time progresses. Create a logo that is easy to upgrade and freshen up as your company grows.

If you on growing a large company, you don’t want to create a logo that creates the perception you are a small business. While there is nothing wrong with a small business, you need to let your potential customers know what you are all about.

While you could rebrand and change your logo, this process will undo all of the branding work you did already.

2. What Type of Local Do You Want?

When you talk to your designer, they usually will ask you what type of logo you want. The types of logos are typography, illustrative, and abstract. Here are some examples of these logo types:

• Typography logo – A logo that is created from text. These logos can use different fonts and coloring to show your brand’s image and personality.
• Illustrative logo – These are logos that are imaged based. They usually have an image that shows what type of work your company does.
• Abstract logo – These logos use images but aren’t always images you would expect to link to your company. There may be some background or value you are trying to convey to the viewer through your logo.

You don’t have to choose one type of logo; you can create a combination of the three to find your perfect look. While you don’t need a complicated logo, you don’t want it to be too simple.

3. Color Palette

If your brand doesn’t already have a color palette, this is the perfect time to create it. Your brand’s color palette will be used in all situations from logos, website, promotional materials, team clothing and more.

As you are choosing colors, don’t simply choose colors off of what you like or what makes you feel good. There is a psychology behind colors and paying attention to what the colors do and how they make your potential clients act is important.

Depending on the country you are located, colors mean different things to different people. If you are an international company, make sure you are appealing to people globally and not only those that are in your country.

Ask your designer about a color wheel so you can get ideas for the colors you want to use for your company.

4. Choosing a Font

When you choose a font, you want to make sure it is easy to read and attractive. Like the logo of this company, you want to make sure people will remember your logo and link you to what you do when they see it.

There are so many different fonts to choose from as you’re looking through the options. You want to think of your logo as a whole and not forget about any imagery that will need to fit around the font you choose.

Fonts have different personalities. Some fonts are playful, and some fonts are serious. Choose the personality of the font you want to use to help you make your decision.

5. Don’t Be Boring

When you create your logo, you don’t want it to look like every other logo in your industry. Even if your industry isn’t a creative industry, you need to be creative or give your logo designer the freedom to design a logo that is out of the box.

Doing proper research before creating your logo can help you avoid the embarrassment of creating a logo that is too close to a competitor you hadn’t paid attention to. You won’t be helping your brand if people confuse you with your competition.

You can always use your competitor’s logos to get inspired for your own but never make a knock-off logo. Even if a brand is bigger and more successful than your brand, that doesn’t mean their style of logo is the right one for you.

As you look at the other company’s logos, see what components of the logos you like. You might like a certain shape, flow or color they used. You can put these elements into your own design but with a new flare that has your brand’s identity at the forefront.

Building Your Brand

Now that you have ideas for marketing company logos that will allow you to start working toward the perfect image for your brand, you are on the right track. Don’t stop making progress in building your brand.

Continue learning by reading our article on how to stand out from the competition today.

Having a good logo is important in any profession, but it’s especially crucial if you work in human resources. As a human resources firm, you want your human resources logo design to convey the right message. 

If people are going to use your services, they need to be able to trust you. Your logo is the most visual representation of your company. It may be the first — or only — impression potential clients are going of off when making a decision about hiring. 

Human resources is also a very personal line of work, and so you want your human resources logo to reflect that. The right colors or style could be the difference between getting business or losing it. 

Below, we’re sharing some human resources logo inspiration that will get you thinking about the perfect logo for you. Read on to learn more. 

1. Consider Your Brand 

The best human resources logo ideas start with a clear understanding of what your brand is and what traits you want to portray. Before you start designing, you should take some time to think about the personality you want to portray to potential customers. 

You likely want to come across as trustworthy, supportive, and knowledgeable, but what else? How do you want your clients to feel after they have used your services or interacted with your employees? 

There is a lot that goes into human resources — from interviews to police check services, to on-boarding. To create a good logo, you’ll need to distill that down into a few simple ideas that can be represented visually. 

2. Look at the Competition 

Human resources logo inspiration can come from anywhere, including other companies in your industry. You never want to copy anyone else’s logo or style directly, but it can be a good source of ideas. 

It’s important to pay attention to what you don’t like, in addition to what you do like. If you’re stuck on what direction you want your human resources logo design to take, it can be helpful to know what not to do. 

3. Solicit Feedback 

You don’t have to get your logo right on the first try. In fact, doing so will probably be impossible. Even if you know exactly what colors or text or graphics you want, there will be many possibilities for how to put them all together. 

Feedback will be your most powerful tool in narrowing down your options to arrive at your final logo design. Ask trusted employees, friends in other industries, or even former or current clients. Even if there isn’t unanimous consensus, the feedback will be helpful in revising the design until you get to the finished product. 

Ready to Start Designing Your Human Resources Logo?  

There is a lot involved in coming up with the perfect human resources logo for your firm. You want something that will grab people’s attention, but also say the right thing about your company. 

Try to keep your personal design sense out of the decision, and come up with a logo that truly represents what your company is and what you want it to be. 

For more information on creating the perfect logo for your company, explore our blog.