You’ve decided to take your love of vaping to a professional level by starting your own vaping business.

You’ve picked the perfect location for your shop, created an epic website, and you’ve already built up a strong following on social media.

There’s just one problem — there’s a complete lack of consistency in your branding. You’ve noticed that you don’t get many repeat customers, and people frequently send you messages saying they’re struggling to find your products in stores.

What’s the issue?

You don’t currently have a vape logo.

Don’t sweat it — instead, keep reading this post. In it, we’ll tell you what to do — and what not to do — to create the perfect logo for your vaping business.

Select A Recognizable Image

When you’re creating your vape logo, it can sometimes be difficult to select an image that strikes the perfect balance between recognizable and stereotypical.

You want your customers to be able to instantly understand what it is you’re selling, but you don’t want your logo to look like everyone else’s.

One of the best ways to get it right?

Put your own unique spin on familiar images relating to vaping. For example, you could have a vape pen that’s writing your brand’s name out in smoke. You could even show images of people sitting on a bench and vaping together. Or, use each letter of your brand’s name to highlight a different vape flavor.

The possibilities are endless, so there’s no reason to go with a tired design.

Create Your Own Font

One of the best ways to make your vape logo stand out from the competition?

By having your own font created just for your logo and brand. This will help to build your brand recognition, and will ensure that your consumers can instantly recognize your products on a page or shelf containing dozens of others.

It also helps to promote consistency if you use that same font in your blog posts, on social media pages, and on your business cards.

As always, when creating your logo, make sure that you thoroughly test the font for legibility. Even the most beautiful typography won’t do anything to help you if no one can read it.

Pick The Right Trends

When you’re creating your vape logo, it can be appealing to look to current design trends for inspiration.

But you know that vaping isn’t going anywhere — it’s not a passing fad, it’s here to stay. So why would you select a logo that will look completely outdated in just a few months?

Not only is it a poor financial decision, but incorporating too many trends in your logo design can make you look seriously desperate.

When you’re doing trend research, think about which one will still look good in a few years — and select only one trend to use in your design. One of our favorites is the appeal of hand-drawn and professionally-sketched logo designs.

Connect with a local artist, and have them draw a vape pen, some creative clouds of smoke, or anything else you can envision.

Not sure where to start when it comes to creating a hand-drawn logo for your vaping company?

Believe it or not, Etsy lists hundreds of artists who can create the perfect design for your brand for a reasonable price.

Consider Resizing

One of the things don’t want you to ignore when it comes to creating the perfect vape logo?

How legible it will be when resized.

Remember: your logo is the foundation of your entire branding strategy. That means it’s going to have to go in lots of different locations: on your social media pages, on marketing swag like cups and pens, on business cards, and even on your building’s signage.

You might think that you can make your logo as detailed as you want. However, those details are quickly going to end up looking like a jumbled blob when you need to shrink your vape logo down to a smaller size.

When selecting the colors, font, and images you’re going to use, always run tests to see how it will look in different places and in different sizes.

Choose Your Colors Wisely

Finally, when you’re selecting the colors for your vape logo, there are a few things you need to keep in mind.

First of all, to prevent your design from looking too messy, we suggest sticking to a maximum of three colors. Be aware that, especially depending on the specific images and fonts you’re planning to use, too many colors can make your logo difficult to read.

Also, understand that different colors communicate different emotions and have different connotations.

For example, take a look at the red and white flame logo of Vape Street. The red encourages people to take action quickly, which makes sense as the homepage displays several offers and special promotions.

The red color also reminds consumers of flames and smoke — two of the most important elements of vaping.

Ready To Create Your Vape Logo?

Your vaping company isn’t like any of its competitors — so why should it’s logo look like a carbon copy of their branding?

When you’re ready to bring your vape logo to life, try using our free online logo maker to make the process easier than ever.

To start making connections with your target market right out of the gate, we suggest that you dream up several logo options — you could even host a contest to see which of your social media followers can create the best central image for your design.

Then, let your market vote on their favorite logo design.

Once you have your logo, it’s time to start thinking about the rest of your branding strategy. Read up on all the latest branding and design tips on our blog to ensure you blow away the competition.

When people hear the word “brand”, they tend to think of major businesses like Apple, Nike, or Coca-Cola. But the reality is, branding and brand awareness is important for any organization, including nonprofits. Many organizations like the World Wildlife Fund, the Red Cross, and Good Will are widely recognized across the world, and proving just how impactful branding can be.

A great way to spread brand awareness for your nonprofit is by creating a high-quality logo. Not entirely sure how to do that? In this article, we’ll cover logo design tips for your nonprofit, so you can stand tall above the crowd and show the world how great your organization is.

What is a Logo?

A logo is a visual representation of your brand or nonprofit. It’s a symbol made up of text and images that help customers identify brands they like and use. Its purpose is to help people understand what you do, what you stand for, and what you value as a nonprofit.

Your nonprofit logo will usually consist of these three things: the logotype, the brandmark, and your tagline.

Logotype

The logotype is your nonprofit organization’s name. It’s the text-only treatment of your nonprofit, which you can then use as a way of identifying and branding your nonprofit.

Brandmark

The brand mark is the visual communicates the elements of your brand that can’t be expressed in words. It’s made of up things like color, design, and symbols. It can take a while for recognition and recall for a brandmark, but if you do it successfully, it can really help people remember your organization.

Tagline

The tagline is the catchphrase you pair with your logotype and brand mark. It’s where you can express the essence of your nonprofit in words, and it should stir a certain feeling in your intended audiences. It should tell a story, explain your nonprofit’s offering, but most importantly, it should be short and simple.

Here are the basic functions of an effective logo:

It Makes You Stand Out from the Competition

The most important function of a logo is that it gives your nonprofit a unique look that makes it different from other nonprofits. This element is very important, especially if your nonprofit offers services like another nonprofit or is easily confused. When it comes to logo design tips for your nonprofit, making your logo different and memorable is incredibly important.

It Identifies Key Information About Your Nonprofit

Your nonprofit logo should provide people with important info about your nonprofit, like the industry you exist in and the services you offer. It should also highlight your base audience and your brand values. So, when thinking about logo design tips for your nonprofit, think about how you can visually communicate this key information to people.

It Builds Brand Recognition

Your nonprofit logo needs to leave a visual impact on people, so that they’ll remember your organization and what you do long after they see it. Logos are great for creating strong visual associations with a business, and that association helps people keep your nonprofit in their mind.

Logo Design Tips for Your Nonprofit

Now that you know what a logo is, and how it can help your nonprofit, you can start working on your own! Here are some important logo design tips for your nonprofit.

1. Focus on the Unique Elements of Your Nonprofit

Even if your organization’s cause is broad, you should focus your energy on what makes it different from similar organizations. Try to come up with a short and specific description of that element, and then cut that description down to two words. By doing this, you can keep the most important ideas in mind when creating your logo.

These words should drive the visual elements of your logo, such as the images, color palettes, and typography.

2. Make it Memorable

The key to memorability is making a logo that is simple, unique, and easily recognizable. This means you should choose an easy-to-read font, use sharp colors, and have a clearly thought out design.

Before you make your logo, you should look at other logos of similar nonprofits, and develop a strategy for making it memorable. One way to test your memorability is to people your logo for fewer than 10 seconds and then see if they can re-draw it with relative accuracy. If they can’t, odds are your logo design isn’t memorable enough.

3. Use Color Effectively

Colors have a psychological habit of sparking emotions and associations in peoples’ brains, so your color palette should be tailored to the response you want to stir in people. When making your logo, think about the basic ideas and qualities of your nonprofit and cause, and reflect on what colors may speak to that best.

Here are some colors and what emotions and associations they spark in people:

• Blue: trustworthiness, tranquility, medical nature,
• Red: boldness, urgency, sexiness
• Yellow: optimism, youth, clarity, invention
• Green: nature, relaxation, growth
• Orange: energy, creativity, friendliness
• Purple: spirituality, wisdom, luxury
• Black: power, precision, sleekness
• Pink: femininity, tenderness, romance
• White: cleanliness, simplicity, purity

Borns Group, a nonprofit that provides fundraising solutions, uses blue and white in its logo. These colors communicate simplicity and trustworthiness, which are important in their field of work.

Regardless of the color you pick, you should always keep adaptability in mind. Your nonprofit logo should be able to be easily adapted to a variety of mediums, from business cards to billboards. You should also think what this logo would look like on t-shirts, how it would appear on black-and-white flyers, and how colors can affect printing costs.

4. Make It Adaptable

When making a logo for your nonprofit, you should always keep adaptability in mind. Your nonprofit logo should be able to be easily adapted to a variety of mediums, from business cards to billboards. If your logo has tiny print size or a lot of text, it’ll be difficult to read online, and if it’s overly complex or detailed, it won’t scale well if it’s enlarged.

5. Make It Lasting

The last thing you want is to make a logo that looks out of date after just a few years. You should aim for a classic design that will look good over time rather than chase after trends. You can make it long-lasting by working with a designer to create a logo that is simple and clean enough to age effectively.

6. Balance Design Elements

Whether you’re using illustration or typography, you need to make sure the design elements of your logo are balanced. If your logo is too cluttered, audiences will be turned off and be less likely to remember it. By balancing white space and giving all the design elements equal weight, you can make a design that is visually balanced and striking.

7.Embrace Key Logo Design Elements

While a nonprofit logo is a unique kind of logo, you should still follow best practices for general logos. Here are important design principles you should keep in mind:

• Simplicity
• Versatility
• Timelessness
• Memorability
• Originality
• Storytelling
  Scalability

By implementing these logo design tips for your nonprofit, you can make a truly standout logo for your organization.

Final Thoughts

Crafting the perfect logo isn’t easy, especially if you’re a nonprofit with limited time and resources. The great thing is that there are free logo design tools you can use to bring your dream logo to life!

Are you a nonprofit looking to create your first logo? Are we missing any logo design tips for your nonprofit? Let us know in the comments!

Many people think that personal branding is a sign of vanity. But the benefits that come along with it have made it more and more common. Now people of all professions are using personal marketing techniques to enhance their careers.

This is especially important for people working in the entertainment business. Not only is this industry extremely competitive, it also necessitates a unique identity.

A great way to set yourself apart and also reach your audience is with a personal logo. Designing a good one is crucial, as it can be utilized in many different mediums such as social media and video.

To help get started, we’ve put together 5 tips for a successful logo.

1. Know Exactly Who You’re Targeting

Knowing exactly who your audience is helps guide the design of your logo more than you think. Fortunately, because you’re an entertainer, you probably have a good idea who your target is.

Think about the personality of your audience. If they’re theater-goers and intellectuals, you wouldn’t create the same type of logo a magician would create.

Create a profile of your audience and list several qualities they have. Use this to form your initial ideas for your personal logo. Then you can get started.

2. Know Your Competition

It also helps to know what your competition is doing with their logos. This benefits you in a few different ways.

First, knowing what your competition is doing helps set the bar for quality. Strive to create a logo that reaches this bar and then takes it further.

It also helps you stand out. You don’t want your logo to look like someone else’s, so do your homework and find out what’s already out there.

3. Font and Color

Once you’ve defined your audience and looked at your competition, consider the font style and colors that suit you best.

Color is an important tool in marketing. It’s a good idea to learn about color psychology before making a decision.

For font styles, choose something that’s easy to read, yet interesting. With so many styles available, you should be able to easily find something that suits you. To check out an interesting font style, click here.

4. Be Informative and Concise

When creating a personal logo, it’s important you get across who you are and what you do. A person shouldn’t feel confused by what they’re looking at.

The hard part here is that you also want to be concise. You don’t want a person to have to read too much. Your logo should deliver its message quickly.

A good tactic is to come up with a tagline or motto. You can relate this to your specific craft so people understand what you do. Do not be scared to be funny or dramatic if it suits your personality.

5. Keep It Simple

A simple design is important with any logo. The last thing you want to do is overwhelm or distract someone in the wrong way.

Visually, your logo should pop, but it shouldn’t contain too many bright colors or design elements. If your logo is over the top, it may drive people away instead of pique their curiosity.

Bring Your Personal Logo to Life

These tips are meant to help get you started with your own logo, the right way. This is your personal brand, so it’s up to you bring a little bit of yourself into it. Now it’s time to have fun and express yourself the best way you know how

If you need additional help, we offer logo creation services and tutorials. Learn more today.

When it comes to being a lawyer, first impressions are important. You want clients, judges, and juries to instantly feel like you’re someone they can trust.

How do you convey that? First, by looking the part of a professional, put together attorney.

Something else that needs to make a great impression right away? Your law office logo. For potential clients, seeing your logo is often the first interaction they’ll have with your company.

A successful logo should project an image of professionalism and trustworthiness. How can you signal all of that in one little logo? There are some tips that every graphic artist follows when designing them.

Read on to learn more.

1. Define Your Audience and Brand

Don’t start thinking about the creative aspects of your designs just yet. First, you have to put some time into defining your audience and brand.

First, what kind of law office are you? Who are the clients you have now, and who are you hoping to attract?

Are you a criminal defense lawyer? The logo you design for that type of law might be different than if you were an entertainment lawyer.

The important thing is to not just design a logo because you like it. You have to think like your client and imagine what they would like.

You also have to think about your brand. What kind of image do you want to portray to people?

Do you want to give the impression that your law office is hip and unafraid to work on unique cases? That will look different from a logo from a more conservative law firm that sticks to real estate law.

2. Pick the Perfect Colors

Choosing the right color is one of the most important parts of designing a logo. Color is usually the first thing that jumps out at us when we look at something.

Research shows that when seeing a product, 90% of judgments during that first impression are made by the color alone.

This is true of how people judge logos. Colors automatically make people feel things. If you don’t choose the right color for your logo, people will judge your firm the wrong way.

Do you want clients to feel safe and taken care of? Then choosing an angry, bright shade of red probably won’t convey that to them.

Pleasant shades of green give the impression of peacefulness. Blue translates to strength and dependability. White is a calming color.

Leaning towards those types of positive colors will make your law office logo successful.

3. Strive to Be Unique

It’s great to get inspiration from the logos of companies you admire. Looking at a logo and seeing what you like about it can jump-start your creative process.

Even getting inspiration from bad logos can be a big help in designing. Assessing a logo and picking out what they did wrong will teach you what not to do.

But, make sure these other logos only serve as a jumping off point. It’s important that you make your law office logo as unique as possible.

You don’t have to reinvent the wheel or anything. But, steer clear of choosing fonts or color schemes that belong to famous brands. Even if they’re not from other law offices.

Just be sure to look at your logo as if you’re the potential client. Will they look at your logo that uses a certain shade of purple and orange and be reminded of FedEx?

That’s the last thing you want.

A successful logo should create brand recognition. When people look at your logo you don’t want them thinking about another company. You want them to only associate your company with that logo.

4. Don’t Be Afraid to Edit

When trying to create a unique logo, you might be tempted to add lots of elements to your design. But, being one-of-a-kind doesn’t mean overdoing it.

Limit how many details you add. Ask if they’re really necessary for the design.

For one, if your design is too “busy” it’ll often come off as unprofessional. Think of some of the most famous brands you know. There’s usually not a whole lot going on in their logo.

Look at a simple piece of art like the Apple logo. Amazon uses text and an illustration of an arrow underneath the word. Many logos are just text in a memorable font and color.

The other problem with adding too many details is it makes your design less timeless. It’s often these little creative flourishes that end up making a logo look dated a few years in the future.

5. Create an Active Logo

Though your logo can’t physically move, the design should make it leap off the page. Your logo should jump out at potential clients and make them want to read more about you.

How can you create a logo that is active instead of passive? It should feel as if the design is in motion.

Graphics should feel like they’re doing something. The Jaguar car logo depicts the animal running so fast that it looks as if it’s in mid-air. It tells the story of the kind car it is: fast and agile.

Even logos that are just text can be active. The Coca-Cola logo uses a font that swirls. The ends of the letters curve upwards like carbonation bubbling up in a bottle of coke.

Stiff, motionless font gives the impression of a brand that’s stuffy and emotionless. When people seek legal counsel they want to feel optimistic and supported. Design a logo that feels warm and uplifting.

Do You Need a Law Office Logo?

You might think that because you aren’t an artist you won’t be able to design a logo yourself. It’s actually a lot easier than you think!

Check out our logo maker tutorial, then make a law office logo of your own.