Does your current logo communicate the right message? Logos are how fans recognize your team, so they should be handled with great care and attention.

Looking to revamp your sports logo design? Want to design a logo that perfectly portrays the heart of your team?

If so, read on for useful tips for creating a sports logo.

1. Focus on Timelessness

Logos cannot be changed easily. While players and coaches may come and go, your sports team logo stays the same.

Your logo will be the longest player on the team!

This means your logo needs to be timeless. It should be meaningful now and in the future and adapt to your evolving team.

2. Color Matters

Color is one of the most important pieces of a sports logo design. Chances are your team has set colors already. These colors are the starting ground for your design.

When working with colors, the scheme you choose should flow nicely and compliment rather than distract. Use colors that flow with each other and the original team colors.

3. Think About Variations

Rarely do sports teams have just one logo. While your team will have one primary logo, having variations can better your brand.

When creating variations, ensure you make subtle changes such as:

• A different background color
• Adding text
• Making a small change to the team mascot

4. Focus on the Sport

Your logo should easily identify the sport that your team plays.

Need a logo for a baseball team? Consider using a baseball bat or a ball. You could also use a diamond shape to represent the field.

If you’re creating a basketball team logo, incorporate a ball or a net. Court lines are also a fun idea.

5. Focus on Uniqueness

Chances are there are dozens of local sports teams. What will make your team’s logo memorable?

You definitely don’t want your logo to be confused with another team’s!

Before designing a logo, take a look at other sports organizations. Make note of their mascots and colors. This helps to narrow down your design options and can give you inspiration.

No matter if your logo is on an AFL Premiership odds website or on football jerseys, it must communicate the right message.

6. Represent Motion

Movement and sports go hand-in-hand. Use your logo to mimic motion.

Unsure how to portray motion in a flat image? There are plenty of options including:

• Images
• Colors
• Shadowing
• Lines
• Gradients
• Outburst graphics

Do a quick Google search for more ideas.

7. Use a Bold Font

Aside from the team mascot, the identification of the team name is most important. This should be front and center in the sports logo you create.

The font you choose for your logo should be bold. Thin and cursive fonts don’t pop on jerseys or hats.

Need font ideas? There are tons of free fonts online.

Sports Logo Design Made Easy

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Our logo generator makes branding much less time-consuming.

In just 10 minutes, you can create an amazing sports logo. The best part? We also offer full branding!

Display your new logo on your team website, jerseys, and more.

Don’t go any longer with a less than stellar logo!

Contact us today to get started.

Do you own a plumbing company? Do you need inspiration to create a new logo or redesign your old one?

Whether your company is new or it’s been around for a while, a strong logo is crucial to building your brand. Plumbing logos vary in shape, color, and design, but the newest trend is a wordless logo.

Why should you consider a wordless logo for your plumbing company? Read on for more about wordless design and why it’s the perfect choice for plumbing logos.

Increased Recognition

MasterCard recently redesigned its brand, removing all words and taglines from its logo. The new logo features just the company’s iconic yellow and red circles.

How did consumers respond to the new logo design? A full 81% of those polled instantly recognized the logo – even without the word “MasterCard.”

What’s the lesson? First of all, there’s nothing “wrong” with including words in your logo. Many companies do so successfully.

However, if your logo isn’t recognizable without the words, you’re missing out on valuable marketing opportunities. Creating a logo consumers recognize without the words opens the door to stronger advertising.

Streamlined Branding

When it comes to logo design, simplicity is key.

Think about the world’s most powerful companies. What do their logos look like?

Apple uses – well, an apple. Nike uses its famous “swoosh” mark. McDonald’s uses a pair of golden arches.

None of these brands include words in their logo. Yet, anywhere you go, you instantly know if someone’s using an Apple computer or wearing Nike shoes.

And there’s no need to McDonald’s to translate its name. Everyone in the world recognizes those golden arches.

Those simple, streamlined logos have defined each company’s brand. A wordless design can do the same for plumbing logos.

Tips for Plumbing Logos

To design a compelling plumbing logo – especially without words – what your company does should be obvious.

Common elements of plumbing logos include:

• Tools
• Pipes
• Water drops
• Faucets/taps
• A handyman

With one or more of these elements in your logo, customers won’t have to guess what service you offer. The design makes it clear you’re a plumber.

What color should your logo be? The decision is up to you, but many plumbers choose blue to convey the image of water. Blue is also associated with feelings of trustworthiness, sincerity, and integrity.

What better message could you send your future customers?

A mascot is another terrific component of a plumbing logo. You can convey a lot of information through a simple design featuring a handyman mascot.

For instance, you could portray him looking strong and capable or rushing to get a job done. No matter what action your mascot is doing, he should look friendly and inviting.

A terrific example is the cheerful mascot for Benjamin Franklin Plumbing. You can learn more about logo design by studying what successful companies like this one have already done.

Final Thoughts

Creating a compelling logo requires a lot of time and consideration.

With these handy tips, though, you’re on your way to making a powerful logo for your plumbing business.

Are you ready to get started? We invite you to use our free online logo maker to design your wordless plumbing logo.

To succeed in the roofing and construction industry you want to be memorable for all the right reasons. A well-designed logo that embodies your business and sticks in customers’ minds is essential. A memorable logo is more likely to make people tell their friends about your business. It also encourages them to use your services again themselves.

Some of the most effective roofing logos use hidden symbolism to give their brand an extra boost in today’s competitive market.

But how do you include hidden symbolism to your roofing logo? Here are 5 ideas to get you started.

Secondary Imagery

Have you ever looked twice at a logo only to see something you didn’t the first time? That second glance would have picked up on the logo’s secondary imagery. Major brands like the Pittsburgh Zoo and PPG Aquarium and the Spartan Golf Club use this technique brilliantly.

Including secondary imagery in your logo lets you say many things about your brand at once. This gives your customers a more complete idea of who you are as a company. Incorporating it in a clever or subtle way also gives your logo the extra pop it needs to be more memorable.

Use Symbols

Symbols represent self-contained ideas and are understood more immediately and consistently than words. They’re also more universal – not requiring language or any related visual elements to lend meaning.

As a roofing company, symbols of a house, roof tiles, or windows are just a few that would suit your logo.

Negative Space

Negative space or white space is the space between the lettering and visual elements of your logo. Using white space to create symbols or secondary typographic imagery is a perfect way to incorporate a hidden meaning into roofing logos.

So, when you look at your logo, teach yourself to look at what’s not there. Clever use of negative space is one of the strongest tools at a logo designer’s disposal.

Clever Typography

Proper typography is an essential element of roofing logos, but it can also lend your design hidden symbolism if used cleverly. Consider the negative space between letters – can you use it to form a secondary image? Do any letters of your brand name resemble an appropriate symbol?

Letters that have an arched shape lend themselves to roof imagery, which would suit roofing logos well. For example, a company like Arlington Roofing Co could make use of the A and N in their brand name.

Create Depth With Color and Shading

Logos need to be able to work in greyscale or color, but by using different shades you can create hidden meaning in your roofing logo that’ll work in any format.

Roofing logos bring to mind imagery of buildings, construction, and arched roofs – by shading different areas of your typography or visual elements, you can create the effect of roof tiles or walls. The limit is really your imagination!

Start Designing Quality Roofing Logos With Our Free Tool

Creating a roofing logo that won’t fail is no easy task, but with a bit of creativity and our free tool, you’re ensuring your roofing company stands out from the crowd!

There are nearly 50,000 law firms in the United States alone.

This means that, if you’re in the legal profession, sometimes it’s easier to win a case than it is to beat out your competition for clients.

How can you set your firm apart without compromising your sense of professionalism?

Your legal logo is the perfect foundation for all of your future branding.

Not sure where to start when it comes to what your design should include? Well settle in, because court is now in session.

Use Recognizable Symbols

When you present your case to a court, there are a few key pieces of evidence that you have to present to your jury to ensure that they trust you and can follow your arguments.

The same goes with the specific symbols you include in your legal logo.

You need to feature images that people casually passing by on the street, or browsing online, can instantly recognize as connected to the legal profession.

For example, look at the logo of LedgerLaw. It prominently features the Scales of Justice, being held up by Lady Justice herself. It’s impossible to get confused about what this company does.

When designing your logo, think along similar lines: a gavel, a jury box, or even a judge addressing a courtroom are all excellent images to use.

Stand Out With Your Font And Color Choices

If you’re using symbols that people commonly associate with the legal profession, you’re doing a lot to boost your brand recognition.

But you still need to find a way to set yourself apart from the 20-30 other firms practicing in your area.

This is where color and font choice come into play.

When people seek out legal services, it’s generally not always for the most positive reasons. It’s likely that your potential clients feel stressed out, on edge and totally overwhelmed.

The colors you include in your logo can help them to relax, and communicate to them that you have the expertise to help them emerge victorious. Avoid colors like red, which can raise blood pressure levels in already tense future clients.

Instead, focus on blues, greens, and other softer pastel shades. This evokes a sense of calmness, yet also tells clients your laser-focused on their case.

Typography can also help you to communicate a message of strength while ensuring people don’t confuse your firm with your competitor’s. Work with a font designer to come up with a unique font that’s all your own.

In addition to using it for the text on your logo, also include this font on your website, social media handles, and even business cards.

Ready To Bring Your Legal Logo To Life?

Thanks to this post, you know what to include and what to avoid when you create your legal logo.

As with evidence, you’ll likely need to spend some serious time crafting the perfect design. Avoid the temptation to rush through the process. Instead, use our free online logo maker tool to help you create several possible options.

Then, have your team and even your social media followers vote on their favorite.

Still in need of a little inspiration? Want to take the next step when it comes to branding?

Check out our blog for invaluable advice on how to get the most out of your logo — no matter where you place it.