Are you looking to design a new spa logo?

Whether you’re re-branding or getting ready for your grand opening, your  logo needs to do a lot in a small space. It needs to make your clients feel calm and relaxed.

Remember that your logo sets the tone for your business and helps you to attract the right clientele.

Read on to learn more about how to create the perfect spa logo, no matter which phase of business you’re currently in.

Make Your Branding Consistent

There are lots of different kinds of spa experiences. Your logo needs to make it clear to clients the kinds of services you provide. Are you an in-and-out spa, or are you aiming for a more luxury, high-end feel?

No matter the types of services you provide, your logo needs to work to communicate the overall feeling of your spa. Your logo is the core of your entire branding strategy. If you have a website and a social media presence, you need to ensure your logo is consistent with how you’ve presented yourself online.

You must also set yourself apart from your competition.

Most spa logos are clean, minimal, and unique.

Here are some things to consider when creating a calming logo that’s also unique.

Choosing The Right Spa Logo

When designing your logo, the key is to make sure that the tone of the logo matches the overall experience for customers.

Believe it or not, color plays a huge role here. After all, color evokes emotion.

Emotion is very important in spa environments. Spas are meant to help customers feel relax and rejuvenated.

Your logo needs to call to mind an oasis and an escape. In short, it has to create an alternate world. Choosing the right colors can help you to do that.

There are different meanings for different shades of color, and you’ll want the perfect combination.

While bright oranges and reds may get customers’ attention, they’re not going to set the soothing tone you’re looking for. Instead, go with blues and greens. Read on to learn more about the specifics of color.

Primary Colors in a Spa Logo

To get people perked up and active, primary colors are the way to go.

However, it may not be ideal for a spa.

You can choose softer tones of these colors if you want to create the same energy. For example, the color pink is soft and feminine. This could be a great choice to attract more women and cosmetic clients.

Light blues, yellows, and greens also evoke positive emotions and calmer vibes.

Cautionary Colors

The color yellow has many different purposes.

You can consider it a neutral and happy color that promotes a sense of healing. It also increases clients’ focus and attention. This can promote happiness and relaxation. To keep things neutral, stick with a softer shade of yellow. No neons, please.

Relaxing and Refreshing

The two most relaxing colors are blue and green.

After a calming massage, lighter shades of these colors can help clients feel refreshed. Blues are reminiscent of clear skies and calm waters.

You want to be sure that none of these colors reach a point of blandness or boredom. Play around with different hues to find the most vibrant one.

For example, look at the logo of SkinStyle Global. It uses two complimentary blue colors to show the outline of a woman’s face in total relaxation and bliss. It’s hard not to want to be in her position when viewing the logo.

Ready To Create Your Logo?

You can go in many different directions to design the right logo. Try making your own spa logo today! Your options are endless!

A logo can make or break your business.

Even the shape of a logo can have a huge impact on how your customers view your brand.

If you’re a cash for homes business who wants to refresh your branding, then you need to perfect your house logo. We’ll take a look at some tips below on how to create a logo that cements your brand in the minds of your customers.

Make your logo clear

Your house logo should make your cash for homes business immediately obvious.

People make a huge number of snap conclusions about a company just from their logo and the colors they choose.

By refreshing your logo, you can create one that tells customers what you do without them even having to click! That’s huge in an age of short attention spans.

Using text can be a great way to reel customers in. If your logo spells out the nature of your cash for homes business, you’ll have an edge on competitors who don’t use the same technique.

Sites like Cash Offers Dallas show this in action. The combination of the stylized house in the logo along with the company’s name and text make it immediately clear what the business does.

Customers want to know what you do as quickly as possible. They shouldn’t have to dig through an “About Us” page to find out that you deal in real estate. Make sure your logo saves them the effort.

Use color psychology

Humans respond strongly to colors. This means that choosing the right color for your house logo is vital.

For a cash for housing company, you want to look at bright, optimistic colors. By doing this, you’re instilling hope in your customers. It makes you appear friendly and approachable.

Green is a good choice for cash for homes. Green is a very positive color, thanks to its usual associations with health and the environment. At the same time, you’re subtly planting the idea of money into your logo.

Blue is another good choice. It’s an optimistic color like green, but also suggests professionalism.

Consistency is key

Your logo’s design is only one part of your overall logo strategy.

When it comes to using your logo, you need to give a lot of thought to how to deploy it.

Keep your logo consistent across all promotional material. Online, that should include your website, emails, and social media accounts. Your logo design needs to read well at all different sizes as a result.

Can your logo be sized up and sized down without losing information?

Text is a useful tool. However, you’ll need to be careful about how it reads when downsized. A huge percentage of people now browse using mobile devices. This means that your logo will need to make your business clear even at these smaller sizes.

On social media, you’ll want to create matching header images for sites like Facebook and Twitter. This is a great chance to advertise your cash for homes business. You can use the banner space to highlight great deals or opportunities.

Create Your House Logo Today

Keep these tips in mind and you can make your house logo work for your business across a huge range of advertising platforms and bring customers flocking to you.

Be sure to follow our blog for more logo tips and tricks!

Eight U.S. states have legalized recreational and medicinal marijuana. Today, the legal marijuana market is worth over $7 billion. In short, it’s clear that the pot business isn’t one to take lightly.

The cannabis industry is growing. This means we’ll continue to see new brands of edibles, beauty products, raw marijuana, and more emerge as more and more states legalize it.

So, why do all marijuana logos look the same? Is the weed leaf logo tired, or should it continue to be used to identify pot-based products? Let’s look at the pros and cons.

Pro: Customers Know Exactly What It Is

Just like glasses for an eye doctor, a tooth for a dentist, or a fruit for fruit juice, when you see a weed leaf logo, you know exactly what it is.

The leaf symbol is unmistakable — you won’t find out your mom accidentally bought some thinking it was basil.

Brands like Pukka Budz have taken advantage of the leaf’s fame to brand their products. Its logo takes the traditional seven-pointed leaf and add a twist to make their brand recognizable as a marijuana producer.

However, there’s only so much you can do to make a pot leaf logo stand out. Plus, it has some negative connotations that you may want to avoid. That brings us to the Cons:

Con: Brands Don’t Stand Out

Your company logo is incredibly important from a branding standpoint. As much as you want it to reflect your product, it also needs to stand out from the competition.

If all of your rivals are using the pot leaf as a logo, then how will customers know what makes you different? One competition for new marijuana logos showed the breadth of creative logos that could come from different pot products.

The results speak for themselves. The sleek, minimalist designs for fictional pot brands were innovative. They were also easily distinguishable from each other. They also looked professional, which brings us to our second Con.

Con: The Weed Leaf Logo Has a Bad Rap

Over the years, in part from the media, weed, and its leaf logo, have become associated with tired old cliches: laziness, stupidity, and low-lives.

What we know now goes against these assumptions. Weed is prescribed by doctors, it’s legal in many states, and the taboo against its use is rapidly fading.

And a $7 million-dollar and growing industry is nothing to laugh about. But if the marijuana industry continues to use the weed leaf logo, it may dig itself into a hole. To move away from the cliches, it may need to move away from the leaf.

Some of the highest-valued brands in the world have logos that look nothing like their product–Apple, Starbucks, and Nike are just a few examples.

Creating a sleek design that identifies your product without using the weed logo is possible. It may be the direction in which the industry should go.

What do you think? Should the marijuana industry drop the weed leaf logo? Or, is it a classic look that should stay put?

What are the keys to an effective law firm logo design?

In the United States alone, there are over 47,000 law firms, making for a highly competitive business environment.

How can a law firm stand out from the competition?

First impressions are critically important when it comes to recruiting new clientele.  A strong logo design is one way that a law firm can stand out.

A great logo design quickly informs potential clients what the law firm stands for.

Read on to learn more about strategies to design the perfect law firm logo design.

Simple is Best when it comes to Law Firm Logo Designs

Take a quick scan of the top 5 largest law firms in the United States.  What is the common denominator?

Each logo is simply the law firm’s name, sometimes with no background whatsoever.

The primary variables are color and font.

Prospective clients will literally absorb a logo design in seconds.  If the design is complicated, the client will likely just move on, taking nothing away from the logo.

On the other hand, a simple logo design will be easily processed and even easier to remember.

Another important consideration is how the logo fits on everything from a billboard to official letterhead.

Notice that the top five largest law firms simply use its name as the logo.  A law firm name will fit on advertising or marketing materials regardless of size.

What Roles do Colors Play in Logo Design?

The importance of colors cannot be stressed enough.  Each color has a connotation associated with it.

For instance, green typically has a positive connotation.  In the business management arena, green may indicate that a project is on time and under budget.

Colors can also be representative of client emotions.

Take the color blue as an example.  Blue is a cool color and suggests passive emotions.  When people see the color blue, they naturally have feelings of relaxation and content.

Envision that a potential client is searching for an embezzlement lawyer.  The use of the color blue in the logo may put clients at ease, leading them to feelings of calm.

Considering the seriousness of embezzling charges, a law firm looking to earn a client’s business will certainly want to create an aura of calm.

Font is Another Important Logo Variable

Font is another simple way to send a message to clientele.  While there may be an urge to use a flashy font, the real key is maintaining simplicity.

First, logo font must be easy to read.  Remember, clients will absorb a logo design in a brief moment.

Second, logo designers will choose between classical and modern fonts.  Each type of font has a connotation associated with it.

A classic font may suggest that the law firm is established and has decades of experience.  On the opposite end, a modern font may tell prospective clients that the firm is relatable and current with fresh legal trends.

Completing a Great Logo

There are many other important facets to logo design.  Ultimately, law firms should strive to keep it simple, focusing on the essential variables like color and font.

A simple logo will quickly and clearly let potential clients know what the law firm is all about.  Drop a comment below or share this on social media to initiate a wider discussion on creating an effective logo design.