Creating a logo is one of the most important things you will do in the early stages of developing your business.
Getting it right from the start is important, too; in doing so, you can avoid costly and confusing redesigns in the future.
What exactly makes a great logo, though? Is it strictly design, or is there more to it?
Turns out, a great logo is created with looking beyond just the design — a winning logo incorporates logo fonts that send the right message.
What Are Logo Fonts?
When it comes to typography, there are a wide variety of terms that can get confusing! To start, it’s important to have a full understanding of what logo fonts actually are.
Fonts are composed of multiple typefaces. Think of a font as a family, and a typeface is an individual member of that family.
When picking logo fonts, it’s important to consider each specific typeface that falls within it.
A logo font simply means the font you are picking to be used in your logo. Considering your logo may be the first thing a potential client sees when it comes to your business, it’s important to pick one that sends the right message.
Here are 10 ways fonts can affect your logo:
1. Memorability
If you want a logo that will remain in the minds of those who see it, you need to select a memorable logo font.
Choosing a memorable font goes deeper than just selecting one that’s big, bold and in your face.
You know your target audience — do you know what will make the most impact with them? By choosing logo fonts that will hit home with your audience, they will be more likely to have a sense of trust with your business. When people feel like they are being directly spoken to, you get positive results.
With a logo that incorporates the appropriate font, your audience will be sure to remember your business in the years to come.
2. Attractiveness
Logo fonts can increase the attractiveness of your overall logo.
Maybe you want something elegant; if so, you would definitely choose something that resembles cursive, rather than a serif font.
If you’re going for a classic feel, then serif fonts would be appropriate.
Knowing the overall goal of your logo, and the message you wish to convey with it will set you up for success when designing it. Be sure to pick a font that will increase the overall attractiveness of your logo by complementing the message
Be sure to pick a font that will increase the overall attractiveness of your logo by complementing the message you are hoping to convey.
3. Makes Your Logo Unique
Although there are multiple trends in the graphic design industry, not all logos are created equal.
You still have the ability to follow trends without getting lost in the hundreds of thousands of logos out there.
How, exactly?
Through unique logo fonts.
One of the worst things you could do was pick a popular font and have a popular design trend incorporated into your logo. Not only will your design not be memorable, but it could make customers question the authenticity of your overall brand or business.
While the overall design of your logo may follow a popular design trend, you can elevate it by having a lesser-used font incorporated into it. This helps give your logo a unique flare that no one has ever seen before.
4. Reveals Your Industry
What type of industry does your business fall in? Is it more corporate, or fun?
Logo fonts are a great way to help your logo follow the nature of your industry. By picking a font that relates to it, people will instantly know the type of business you are promoting.
Small businesses have to be very careful when picking out font logos, especially since they may have very few chances to connect with customers than say a Fortune 500 company would.
A major corporate business probably wouldn’t choose a font that conveyed a casual feel. On the opposite hand, a small business most likely wouldn’t pick a logo font that makes it seem like it has large authority over the common man.
It all depends on the way you want your audience to interact and feel about your business.
Picking the right font also avoids confusing your audience. They will know right away the industry you fall under and the type of business you are — meaning they will know what to expect when interacting with you.
5. Reinforces Simplicity
If the mission and vision of your company is a simple one, you can convey this through logo fonts.
An overly complicated font choice can make your audience wonder if complexity is at the heart of your nature. If it wasn’t, why would you want your first impression to convey it?
While complex font choices can look cool, they can actually have a negative impact on your audience.
Furthermore, complicated logo fonts don’t always translate well to other platforms. If you’re printing your logo, they can become distorted. More importantly, they might not translate well to smaller screens, such as mobile devices.
6. Sends the Right Message
You know the message of your brand or business, but does your logo reflect it?
Maybe your message is about helping others. Take a look at your logo. At first glance, does it resemble this message at all?
Logo fonts can convey big messages with minimal effort. How so? By the emotions they provoke out of those who see them.
Do you want people to feel a sense of trust when they see your logo? If so, you need a font that will help them feel that way. You can achieve this by picking one that is elegant but strong.
Or, you want people to know that your brand and business is confident in your industry. That would require a much different font than a company who wanted to emit a young or fun message.
7. Shows Professionalism
Professionalism is important. The entire concept of it embodies reliability, consistency, and quality.
If you want people to know your company reflects those characteristics, consider implementing a professional logo font into your design.
Professional fonts can fall into the more classic category, and also reflect simplicity.
When it comes to professionalism, you want people to be able to focus on the product or service you are offering without getting distracted by other things.
Picking a font that isn’t overbearing or complex will help your logo accomplish a more professional look and message.
8. Calls Upon Your Target Audience
Going in hand with memorability, logo fonts can call upon your target audience.
If you know who you want your customers to be, you need to make sure your logo speaks to them on a personal level.
If it doesn’t, you may end up attracting the wrong people!
Is your target audience older? Maybe a more simple, easy to read font would be appropriate.
Is your target audience younger? Then a cutting-edge font could be the right choice for your design.
Not only will your target audience connect with your business through your logo, but a sense of credibility will be created as a result. You know them well enough to know what will draw their attention — it shows that you care.
9. Pleasing to the Eye
While you may think the design of a logo is the most important part, don’t forget that your font is what completes it!
Picking a font that is pleasing to the eye will finish the overall look of the design.
Think about it: would you want a chunky, loud font ruining your elegant, sleek logo?
Your design and logo should go hand in hand. If one is big and bold, the other should follow. If not, the two could clash — and create a logo that is seriously hard on the eyes.
10. Makes Your Logo a Show Stopper
In hand with memorability, the right logo fonts can help turn your logo into quite the show stopper!
While design and color are important, a killer font can be what catches the eyes of your audience the most.
Are you wanting a strong statement? Then you’ll need to choose a strong font. You might also want to consider the typography that you will use: will your lettering be in bold? Italics? What will grab the most attention?
Picking out logo fonts is more psychological than you may originally think. A lot of creativity and thought goes behind the most recognizable logos, so be sure to consider many different aspects when creating yours.
Conclusion
Overall, picking logo fonts isn’t an easy task. There are multiple things to consider, such as: who your target audience is, the message you want to convey to it and the lasting impression you want to make on it.
If you’re looking for more tips on how to create beautiful logos, we regularly write about them on our blog here.
And, as always, be sure to contact us with any questions you may have when it comes to creating a compelling, flawless logo for your company. We would love to help!
When you have a medical site, you want to make sure your logo sends the right professional message. There are many types of logos you can create, and most of them involve choosing a font as well as creating an image.
The words in your medical logo are accentuated by the typography you choose. Make sure you follow these key tips when choosing the font in your logo.
Make Sure It’s Readable
When you have words in your logo, you want to ensure the typography is easy to read. You don’t want people to wonder what it says. Even more, you don’t want folks to think it says something inappropriate!
Being fancy is far less important than giving the right feel and clear information. Consider accessible fonts if you want to emphasize your customer-friendliness, and bold square fonts if you want to highlight your authority.
Be sure to test your logo and typography before you commit. Share options you’re considering on social media and let your fans and customers vote. This will help you discover if you are unintentionally sending the wrong idea with a logo.
Find a Font with Personality
Medical information can be hard to digest for many readers. While you’re answering questions like “Does sermorelin work?” your reader’s mind may be wandering.
To counteract this, use a font in your logo and throughout your website that has a distinctive feel. When you have personality in your presentation, you will hold visitors’ attention much more easily.
You have important information to share. Make it accessible by using a font that grabs attention while sending the right message about your brand.
Find Balance Between Your Logo and Type
The typography that looks best with your logo will depend on the image you’re using. A bold, large image will look better with a stronger text. A finer typography will go well with a more delicate or detailed image.
You want the eye to see both the image and the text, so neither one should outshine the other. If they don’t feel balanced, keep trying different fonts.
Finding a fresh, clean font that matches your image may take time, but it’s well worth the effort.
Check the Logo at Multiple Sizes
Once you’ve implemented the previous tips, you’re almost ready to go. However, there is one last step.
Check your logo in a variety of sizes, from very large to very small. Your logo will be on large signs and banners and on free pens you give away. You want to make sure the logo is clear and legible in multiple sizes.
You should also check how your logo looks in both color and black and white. It shouldn’t have too many colors, or it will be difficult and expensive to print. You want a logo that can move seamlessly from business cards to T-shirts.
Are you ready to create an incredible medical logo? Online Logo Maker is the perfect tool. With both a free and premium version, you can find the versatility you need. Get started today!
Cloud hosting is a huge industry, and it’s growing all the time. Did you know that cloud computing is projected to increase from $67 billion to $162 billion from 2015 to 2020?
That’s a lot of money.
Cloud hosting is clearly a smart industry to be part of, but with so much competition you need to make your business stand out from the crowd.
The perfect business logo is unique, well-designed, and clearly reflects your values and sticks in the mind of potential customers.
Feel like there are only so many ways to design a stylized cloud? Think again.
We’re sharing ten of the best professional cloud hosting logos to help you get inspired.
Let’s do this.
1. eggCloud
The eggCloud logo combines two unique images in a striking, memorable way.
It’s not quite what you’d expect from a cloud hosting company, but that only serves to make it even more memorable.
Try brainstorming different words that relate to your business or values, then combining them with a cloud in your logo.
2. rocketcloud
The rocketcloud logo depicts a rocket taking off, with a stylized cloud beneath it.
This is a smart way to add energy to the design and create a sense of ambition and success in a way that a simple cloud just couldn’t achieve.
3. cloudhome
Want to appeal to certain type of buyer with your logo?
The cloudhome logo achieves this by weaving a house symbol into a large cloud, making it clear that they’re targeting homeowners.
4. CLOWD
Altering the spelling of your business name is a great way to make yourself stand out, as illustrated in the CLOWD logo.
Multiple different cables ‘raining’ from the cloud is a fun, techy touch.
5. FiberLynx Hosting
The Fiberlynx showcases a commitment to security with a traditional badge design.
It’s made unique via the simple but effective technique of cutting an ‘F’ shape out of the side of the image.
6. agilecloud
The agilecloud logo is a wonderful example of a cloud design that’s been made to look subtle and professional.
Rather than the kind of white, fluffy cloud you might see in a children’s book, a cloud shape is made up of multiple colored hexagons.
This brings to mind connectivity and teamwork, both of which are really important when it comes to cloud storage.
Think outside the box when creating your design – don’t just go with the most obvious representation of the word ‘cloud.’
7. safecloud
If you want to emphasize a key selling point of your service, your logo is the place to do it.
The safecloud logo combines a cartoon cloud with a lock to make it clear that they take security seriously.
8. BlueCloud
The BlueCloud logo uses bright colors to catch the eye of the viewer, and this certainly makes it stand out.
A relevant tagline, ‘Raining business’, also helps make them more memorable.
9. BlueHost
Cloud hosting doesn’t have to represented by a cloud, as this simple but effective logo from BlueHost demonstrates.
If in doubt, stick to the less is more rule when designing your logo.
10. Krystal
If your name translates well into an image, why not use it as the starting point for your logo?
That’s what Krystal has done with their diamond design, and it creates a logo that’s both memorable and unique.
How to Create Effective Cloud Hosting Logos
Feeling stuck on how to create the best cloud hosting logos?
Here’s what to do:
- Outline your key services
- List your main values
- Brainstorm images that reflect your values and services
- Experiment with different styles and combinations
With a little work, you’ll soon be ready to create the perfect logo for your hosting company.
Coming up with a new logo for your business is no walk in the park.
Any decent logo should accurately convey your brand’s vision and message. For many companies, the logo is the first thing customers associate with the brand.
Can you imagine Nike without the swoosh? Or Apple without the apple?
Most consumers will instantly recognize these brands from the logo alone.
Just like these iconic companies, your logo is the foundation of your image and marketing efforts. Redesigning a great logo can go a long way toward generating better brand awareness and visibility.
Read on for some simple tips to rebrand your pressure washing business with just a logo.
Keep It Simple
One of famous designer Dieter Rams’ guiding principles for design is that it should be unobtrusive. In other words, your logo design should be simple and functional.
We’ve all seen logos with too much going on — whether it be text or colors.
Make sure the logo for your pressure washing business clearly conveys your brand’s identity in the simplest terms possible.
Where Will Your Logo Be Used?
As commerce continues to shift into new venues, remember to think about where your logo will be used as you redesign.
If your company is primarily an app or website, you’ll want to consider those factors as you create your logo.
Pick Your Colors
Colors can be tricky. You need to pick colors that fit well with your brand but are not too intrusive.
The best principle to follow with colors: keep them very simple. A good logo should look good in color and in black and white.
Embrace Negative Space
If you’re not familiar with this technique, the designer cuts an image out of the negative space with the logo.
The arrow in the FedEx logo is a great example of using negative space to enhance a design. It’s subtle and helps convey the brand’s message of moving forward.
Keep Your Message Clear and Readable
While that fun, creative font you found may have a use somewhere, your pressure washing business’s logo may not be the place for it.
Think of some of your favorite brands. Are their brand names easy to read or difficult?
More than likely, they’re written in a simple font that’s easy to read and recall.
Make It Timeless
Most logos need to be updated from time to time. But the best logos require minimal or no change at all over the years.
When designing your logo, don’t go for the latest trend in design. Try to err on the side of longevity, rather than trendy.
Make It Yours
Don’t forget — it’s your logo. It needs to convey your brand’s message and unique space in the market.
Don’t be afraid to add some unique touches that separate you from the crowd.
What’s next for your pressure washing business logo?
Now that you understand some of the principles behind designing a logo for your pressure washing business, it’s your turn to get started. Whether you’re totally scrapping your old design or just want to make some tweaks, a strong logo is important.
Check out our free online logo maker today. Our tutorial makes it a snap to get going, even if you’ve never designed anything before.
