Whether you’ve recently decided to open a new medical practice or you’re in the process of rebranding your old one, your medical logo design should be the first thing you think about.

After all, your logo serves as the foundation for all your future branding decisions.

In short, it’s incredibly important.

Not sure where to start? Need a little help understanding what design elements help you connect to more patients?

Read on to learn how to create the most effective — and most interesting — design.

1. Communicate Your Niche

One of the most important functions of your medical logo design? To communicate your specific niche to potential patients.

For example, if you’re a cardiology practice, your logo design should include a heart, or perhaps a more creative print-out of a heart rate monitor.

If you’re an OB/GYN, then your logo could include a pregnant woman’s belly, with the name of your practice written on the stomach. If you provide vasectomy services, then your logo could show a man shaking hands with a doctor.

Remember, your logo has less than two-tenths of a single second to make an impression on potential patients.

Remember the three C’s: your logo should be creative, clear, and communicative.

2. Keep It Legible

One of the biggest mistakes we see people make when it comes to logo design? Picking detailed images and fancy fonts.

While these might read wonderfully on larger billboards or as a banner on your website, they won’t work as well in smaller spaces. The last thing you want is for your logo to end up looking like a bunch of blobs and random squiggles.

When you’re first creating your design, choose an image and text that will look just as good on your social media avatar as it will in a print advertisement.

Try testing out resizing options before you finalize your design, and ask others to read the text in a variety of sizes to be certain.

3. Don’t Overload on Trends

We know that your medical practice is up-to-date on all the latest health developments and treatment plans.

But the last thing you want is to design a medical logo that is so trend-centric that you’ll end up having to redesign it by next season.

It’s up to you to strike a balance between classic and modern.

For example, you might choose to include a common and recognizable medical symbol, like a first aid cross, in your design. That’s the classic element. To keep it modern without having it look overly trendy, we love the idea of having that first aid cross drawn by hand.

Another way to merge trendy and classic design options?

By having your own unique font, also known as typography, created specifically for your medical practice. This will help you stand out from the crowd, maintain brand consistency and increase consumer recognition.

Ready to Create Your Medical Logo Design?

Thanks to this post, we hope you now have a clearer vision for your practice’s logo design.

When you’re ready to start creating, be sure to use our free online logomaker tool. That way, you can create several different options, and even poll your employees and patients to determine the favorite.

Looking for more advice about logo creation and branding in general? Then be sure to check out our blog for more invaluable tips.

A bad logo can make a company fail before it even get’s started.

Picking a successful logo isn’t random. There’s a fair amount of science behind the way our brains see a logo.

Logos need to stick in client’s heads but in a positive way. People need to remember you, but not for how ridiculous your logo looks.

Most of the time, a logo is the first thing potential clients see. You need to create a REALTOR(R) logo that will make a good first impression without intimidating the viewer.

Below are 3 of the most important tips when designing a logo for your realty business.

Simple and Industry Specific

As is the case with any industry, a REALTOR(R) logo has to be appropriate for the industry. If you make a logo with a dancing bunny eating a carrot, people might remember it, but not know what business it was referencing.

A silhouette of a house is a popular selection for realtors. Companies like Liberty Management, Inc. have used them with success. Take a look at what other successful realtors use to get some inspiration.

At the same time, don’t get too complicated with your logo. People are more likely to associate a bad feeling with a busy logo they don’t recognize.

Choosing the Color of Your REALTOR(R) Logo

Choosing a color is one of the most important steps in creating a logo.

In the real estate industry, blue reigns supreme. If you want to stand out from the pack, try choosing red or green as a primary color. It might help make you more memorable when people see it on the street.

Societies have been ascribing meaning to color since the beginning of time. It helps to know these associations for reference, but don’t let it dissuade you from using a particular color.

Choose a color that you think will make your logo pop.

Simplicity is essential in color as well. Don’t try to stuff as many colors as you can into your logo. Pick two and move on. The simpler your colors, the more memorable your logo is going to be.

Design With Purpose

The shape of your logo is another critical design choice.

As humans, it’s natural to find meaning in shapes. With this in mind, create a logo that will subtly or explicitly hint at the real estate industry.

If you’ve ever seen the FedEx logo, you may have noticed the subtle arrow present between the E and the X. This was an intentional design choice, allowing the viewer to associate an action with the logo subliminally.

The mind attributes meaning to logos, even if it’s not intentional. Take control of what the viewer sees instead of allowing them to form their own association.

A Successful Real Estate Logo

The most straightforward REALTOR(R) logo is often the most effective. Be mindful of what potential clients will see, and don’t try to do too much.

Control what the viewer sees, make it stick in their mind, and you’ll have yourself a successful piece of advertising.

Take a look at our blog for other helpful tips on creating your logo!

Research shows people respond more to visual images than just text.

This is why having a great recognizable logo is just one part of a successful marketing strategy for all types of businesses.

Know that you need some help creating a logo for your eCard business, but confused where to start? Just keep reading for five tips on how to create an amazing logo for your eCard business!

1. Know Your Brand for an Amazing Logo

Before you start making a bunch of logo designs, you need to start from within. You shouldn’t get too crazy with the logo that it loses brand identity. If this happens, the new logo will fail to bring new customers to your business.

It’s okay to try creating something different from all the competition. Just don’t lose sight of what the logo says about your business and products.

2. Be Conscious of Color

Some businesses just pick a color or two to incorporate into their logos. Others spend lots of time and money researching the best options. It’s important to take your time in choosing, because different colors can come to represent different things.

For example, red usually symbolizes romance or danger. Black is perceived as powerful, mysterious, or relating to death.

Once you establish colors for your logo, you can carry those color choices throughout other print materials.

For example, an ekarda christmas card for businesses allows you to customize fun holiday cards to share with staff and families. This would help solidify your colors and overall brand identity.

3. Make it Your Own

When designing an amazing logo for your eCard business, avoid what is super popular or cliche. at the moment. Aim for something unique.

When you begin designing, constantly ask yourself if it is too generic and if people will create something similar. Your first few ideas will likely be the least unique. Other people likely had them as first ideas too.

Design a few different designs before picking one. This will help ensure you end with a quality logo design that will help your business.

4. Simple is Often Great

An amazing logo doesn’t always have to be complex. Simple logos can make a statement and remain powerful. Think of Apple computers or the Nike swoosh.

Think how you can take a simple design or image and make it your own. Make sure it truly means something to your business.

5. Reach Out to Your Customers

A good way to approach creating a logo is to reach out to your current customers. A quick and easy way to do this is to upload some logo options to your social media sites.

Have people vote and provide feedback. Consider offering an incentive for providing feedback like a coupon or discount code.

You should now know some tips and trips for creating an amazing logo. Which tip do you like the best? Be sure to let us know in the comments!

Want to discuss some logo options further? Drop us a line and we will be happy to help!

Your brand encompasses what you do, what you believe, and what you make.

To customers, everything about your company fits inside two things: Your name and your logo.

Designing company logos and names is like an athlete training to go pro or an actor wanting to become a movie star: It helps to learn from the best.

Read on to learn about three key factors to consider when designing a logo and the iconic brand identities that embody them.

Scalability

Nobody wants a boring brand, but a logo full of detail isn’t a great idea either.

What you design will be used in many ways. It could get blown up for billboards, or shrunk down for tiny phone screens.

Because of this, stay away from over-complicated designs. They won’t scale well and will be hard to reproduce with high fidelity.

National Football League

The NFL’s logo has stayed relatively consistent. Always featured are the blue shield and the league’s abbreviation, rather than the full name.

The most recent NFL logo debuted in 2008, with the biggest change being the reduction of stars from 25 on the previous logo to only eight.

The NFL logo gets printed on shirts, stamped on footballs, and sewn into patches for uniforms. All the stars on the shield made accurately reproducing the logo difficult.

Besides simplification, the new logo adds meaning. The 25 stars had no significance. But the new eight stars represent each of the divisions in the league, separated into two groups of four from each of the two conferences.

For the NFL, simpler proved to be better.

Color Simplicity

Color influences the psychological effects of a logo. Color also has more tangible impacts, like printing costs and how the logo looks in greyscale.

You need to pick the right colors to represent your brand’s personality without muddying up the presentation.

eBay

The previous eBay logo was very “loud,” featuring unique letters of different colors that crossed into each other, blending the colors.

Each cross-section added a new color. More colors mean there’s more for the mind to process, plus more ink needed for printing projects. It also made the logo jumbled when used in black and white.

The renovated logo takes out the cross-sections, removing three colors. The more uniform look also seeks to represent shoppers’ “consistent experience” when buying on the once-sketchy auction site.

eBay still has four flashy colors to represent the uniqueness of its company, but now in a more streamlined and accessible way.

Online Utility

The context in which we see company logos and names factors into how we perceive the brand.

Of course, the most common place we interact with brand symbols is online.

On websites, logos become part of the user interface and affect how we navigate the page. Many companies use website planners like the Slickplan diagram maker to test how logos influence user interactions on a site.

In short, it’s not just about what you’ve got – it’s how you use it.

YouTube

YouTube’s famous wordmark does more than tell you where you’re at. It’s part of how you use the site.

Like on many websites, clicking the YouTube logo will take you to the home page. But YouTube’s logo has a special quality: It’s a play button!

When you press a play button, you expect to watch a video. When you press the YouTube play button, you can expect to see a wide selection of videos to choose from.

YouTube uses its website and logo jointly to ensure visitors that they’ll have an entertaining experience.

Design Company Logos and Names

Now that you’ve learned from the best, it’s time to start designing.

Online Logo Maker gives you the tools and the design know-how to build your brand – for free!