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5 Gambling Logo Mistakes You’re Making Posted on January 15, 2018 by Logo Design Tips and Tricks
gambling logo

It’s time to design a new gambling logo. You might have some ideas in mind, but you may not be sure how to bring them all together.

Every day, we see about 5,000 logos. You want yours to be remembered for the right reasons, not because you made some critical mistakes along the way.

How do you make yours stand out from the thousands of logos and be remembered for the right reasons?

You start by knowing what mistakes you need to avoid when designing your logo. Read on for the top 5 mistakes you need to avoid to make your gambling logo stand out from the crowd.

What a Logo Is, and What It Isn’t

How important is a logo for your business? A logo is often the first impression you get of a business. It’s what people see first on a brochure, website or business card.

It then takes someone 10 seconds to form a first impression of your business by looking at your logo.

How can you create a unique gambling logo? Let’s start by going over what a logo is and isn’t.

A logo is:

  • A visual representation of your brand
  • Carefully researched and thought out

A logo is not:

  • Just a couple of cool images put together
  • To be taken lightly
  • Your brand

What’s the difference between a logo and a brand? A brand is what your company stands for. It’s the values, name, customer service, company culture and everything that your business embodies.

Your logo is all of that wrapped up in a neat image that creates an emotional connection between your customers and your brand.

Mistake #1: No Planning or Research into the Logo

Plenty of gambling businesses create logos by slapping a few images together with the company name and think it looks cool, so they go to print it.

What they don’t realize is that just because it looks cool, the message of what the company is about isn’t there.

While a logo may look good to you, it may not connect with your customers, your employees, or anyone else. That’s why it’s necessary to plan your logo out before considering colors and fonts.

You’ll need to consider your target market, competition, and the first thing you want people to know about your business.

Also, ask yourself the following questions:

  • What makes your company stand out from your competition?
  • What are your company’s strengths?
  • How do your customers think about your company? Is there anything you’d like to change?
  • How do you talk about your business to someone for the first time?

By answering these questions, you’ll have the attributes of your company and the core of what you want your logo to say about your company.

Mistake #2: Your Logo Is an Instructional Drawing

If you’re creating a gambling logo, does it have to have someone standing at a slot machine for people to know what your company does?

Absolutely not.

You want your logo to be simple and memorable. You don’t have to be completely obvious when designing it.

For example, a logo for a boot company doesn’t have to have a boot in it, and a logo for a gambling business doesn’t have to have a stack of chips, or a slot machine or obvious imagery.

The logo isn’t there to tell people what you do. That’s why you have your website. It’s there to tell them about who your company is.

If your company targets men, then you should use colors like brown or blue in your logo to make that psychological connection.

Take a look at this blog post about understanding the tote at Betting Gods. First of all, their name is awesome. If you’re a bettor, odds are you’ve prayed the betting gods before.

Secondly, take a look at the logo. It’s colorful, creative and plays in its name. You know what the company does, and it’s a company that has a sense of humor.

Mistake #3: Logo Isn’t Scaled for Different Uses

Another common mistake you see is that the logo is designed with only one use in mind, usually for a website.

Always consider the different uses of your logo. Will it be used on t-shirts, brochures, letterhead, and your website?

These are vastly different uses and you want to be sure that your logo looks good in every instance.

Not taking this into consideration can result in having a logo that’s pixelated and looks poor.

That’s not the first impression you want to make.

Be sure to test your logo out in different environments before you settle on a final design.

Mistake #4: Your Gambling Logo Looks like Other Logos

There’s a difference between inspiration and copying someone’s logo outright.

You can find inspiration in different logos and adopt a typeface or a color, as long as it’s not trademarked.

However, if you copy someone’s logo outright, you’ll only confuse people. That also won’t reflect well on your company. You’ll look lazy or you’re trying to piggyback on someone else’s success.

Mistake #5: Your Logo Is Busy

Yes, there is a lot you want to convey in a logo. That does not give you license to pack as much information into your logo as possible.

Remember to keep it simple.

A major mistake people make when designing a logo is that they use too many fonts, and colors. They also try to do too much with it by having too many images.

Your best bet is to stick to one or two typefaces and a single image. You can decide to just have your name as the logo and use a single typeface like Betting Gods.

Make Your Gambling Logo Stand Out

Are you ready to design your gambling logo? After you’ve done your research and you have a few sketches to work with, you can start designing your logo.

OnlineLogoMaker.com is here to make your design process easy, even if you don’t have a design degree. There are countless templates, images, and fonts for you to design a high-quality logo without much hassle.

You can save your image and download it using a free or premium account.

Start designing your logo today.

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How to Create the Perfect Logo for Your Plastic Surgery Clinic Posted on January 12, 2018 by Logo Design Tips and Tricks
plastic surgery clinic

Have you noticed a serious dip in the number of patients you’ve seen in the past year at your plastic surgery clinic?

When you speak to people at local events, do you often find that they’ve never heard of your business, or that they’ve already started working with another surgeon?

Or perhaps you’re starting your own clinic, and want to know how to make your mark in a new city.

Whatever the case, creating the perfect logo is an essential part of your branding strategy. But what does it take to dream up an effective, engaging, and creative one?

In this post, we’ll tell you everything you need to know about whipping up the perfect logo for your plastic surgery clinic. We’ll cover typography, how to choose the central image, and much more.

Avoid Looking Overdone

You’ve seen what can happen when someone takes things a little too far when it comes to plastic surgery.

You don’t want the logo of your plastic surgery clinic to look overdone, either. As with surgery itself, a few minor, natural touches are usually best.

Initially, you might think that to set your design apart from your competition, you need to think big. You may want to choose several different colors, create a detailed central image, and use a loopy, over-the-top font.

That’ll get their attention, right?

It certainly will. But like the socialite that just couldn’t say no to one more injectable, it will cause heads to turn for all the wrong reasons.

Stick to a maximum of two colors when it comes to your logo design.

Keep your font clean and simple, much like a traditional doctor’s office would. This helps you to communicate a sense of professionalism, and it will also make it much easier for you to resize your logo to fit on social media profiles, business cards, and in print ads.

This brings us to our next point…

Image Is Everything

As the owner of a plastic surgery clinic, you know all too well that, like it or not, looks matter.

The same goes for your logo.

It can be tough to select a central image that communicates exactly what you do, but doesn’t overwhelm or seriously lack creativity.

So, how can you make the right choice when it comes to your central image? As we’ve mentioned before, subtly is as important in logo design as it is in the results you give your patients.

For a little inspiration, take a look at the logo at the top of the Atlanta Face and Body facelift page. Dr. Whitaker has turned the ampersand (AKA the “&” symbol) into a smooth, elegant, and long-lined young woman. She’s even added two arms to help the retouched ampersand to strike a “look at me” pose!

In addition to the creative element, what especially works here is the sense of discretion in the design. You know that many of your patients work hard to keep people from figuring out they’ve had a few nips and tucks along the way.

This logo design could just as easily be for a relaxing day spa as it might be for a plastic surgery clinic.

Focus on the Font

Another way you can create a logo for your plastic surgery clinic that builds brand recognition?

By choosing the right font.

Of course, it goes without saying that readability is incredibly important here. However, it’s far from the only thing that matters.

These days, typography is just as important — if not more so — than the images and colors you choose to include in your logo.

It helps you to communicate the central message of your brand, but it also helps you to reach out to your niche market. For example, is your plastic surgery especially beloved for its mommy makeovers? If so, choose an easy-to-read, clear font that’s perfect for people who are constantly on-the-go.

Or maybe the bulk of your clientele are the well-heeled residents of your city, the names that always pop up in the “social events” section of your local paper. If so, you might want to choose a scripted, elegant font that calls to mind an invitation to a fancy dinner party.

Looking for a way to really take your typography over the top?

In today’s world, it’s very popular for businesses within all types of industries to have a bespoke, customized font created just for them. Not only is it a wonderful way to connect with local artists (and maybe drop off a few of your business cards in the process.)

It will also help to set your practice apart from your competitors, who are still using one of the most overused fonts of all time.

Have a Logo Consultation

Before anyone goes under the knife, you always meet with them for a consultation. In it, you discuss what they want to have done, manage their expectations, and identify any potential problems they might run into along the way.

You should do the same when it comes to your logo design.

While it might be easier to settle on the first design you create, we urge you to think bigger and better. Meet with your team, or even poll your followers on social media and decide between several designs.

If you don’t want to hire a professional to design your central image, you can even make it a contest, with the winner of the best design getting a cash prize or a discount for one of your best treatments.

Create the Perfect Logo for Your Plastic Surgery Clinic

Remember, when you’re creating the logo for your plastic surgery clinic, you need to keep it subtle, keep it readable, and keep it on brand.

Now that you’re ready to give your current logo a bit of a facelift, or to create a new design from scratch, where can you go to flex your design muscles?

Spend some time on our website and blog to access hundreds of articles that will help you to fine-tune your design and learn how to use your logo to market your clinic.

Then, when you’re ready, use our free online logo maker tool to create several different design options.

In the new year, give your logo — and your branding strategy — the makeover it needs.

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The Importance of Standout Shoe Brand Logos Posted on January 11, 2018 by Logo Design Tips and Tricks
adobestock 262022

You’ve spent years dreaming about creating the perfect shoe brand.

You’ve been obsessed with sneakers for as long as you can remember, and you’re totally willing to wait hours in line for the latest offering from your favorite brand to drop.

You’ve invested the money, drawn up some killer designs, and you’ve even found the perfect retail location.

With all of that work, the last thing in the world you want is for your shoe brand to end up like Bella Hadid’s epic fail of a sneaker interview.

To avoid all that embarrassment, start by thinking about your shoe brand logos. But why exactly does your logo matter, and how can you design it?

Read on to find out.

Shoe Brand Logos Specify Your Niche

While it might be tempting to market your shoes to as broad of an audience as possible, it’s not exactly a secret that today’s shoe game is more competitive than ever.

Especially thanks to the rise of street style, both men and women are paying more attention to what they put on their feet. Yes, you’ll have a larger target market. However, that target market still needs to be within a specific niche if you want to be successful.

One of the best ways to connect with that specific market?

Through the designs, colors, and even typographical style of your shoe brand logos.

For example, take a look at the logo of British-based brand Rachel Simpson bridal shoes. Their logo is a minimalist, loopy handwriting script — the kind that you might see on a wedding or bridal shower invitation. Their logo is feminine, elegant, and timeless — just like every bride wants to be on her wedding day.

In contrast, take a look at the logo of the iconic skateboarding shoe brand, Vans.

Their signature extended “V” reminds buyers of the perfect shape of a half-pipe and the long lines, often banisters or walls, that skaters love to ride down. Additionally, the squiggly line logo often seen on many of their best-selling shoes calls to mind the precarious nature of skateboarding on rough terrain.

Both of these brands make it entirely clear the kinds of shoes they offer — strappy heeled sandals and durable, street-smart sneakers — thanks to their logos.

Logos Build Brand Recognition

You’re a young brand — which means that if you want to succeed, you’ll need to get serious about your branding strategy right out of the gate.

Your logo is one of the best, not to mention the most effective, ways to do just that.

Your logo is the first step in your overall branding strategy. If you don’t have that, then it will be incredibly difficult for your target market to recognize your shoes when they see them on the street or on their favorite fashion blogger on social media.

Your shoe brand logos will also help you to build a more consistent presence both online and in person. Make sure you put your logo on all your social media accounts and even put your logo in the same place on the actual design of your shoe.

Try unexpected logo placement to help you stand out, like the sole or even the laces of your shoes! As an added bonus, this will also lend a cleaner feel to the tags and pictures that your clients upload of your shoes on their social media accounts.

They Give Your Shoes A Luxury Feel

Unless you’ve been living under a rock, then you know that the past few seasons in fashion have been all about logos and graphic tees.

Logos are a quick way to take your brand from no-name to the one that everyone’s talking about — and has to have. Logos help other people to draw conclusions about a person’s style, income level, interests, and even lend an air of exclusivity.

You already want your customers to feel like they’re ahead of the game when it comes to style.

A logo makes them feel like they have the shoe that everyone else wishes they could wear. It’s as much of a fashion statement as the color of a shoe and the height of its heel.

Don’t be afraid, especially at the start of your marketing efforts, to put your logo anywhere and everywhere you can. Again, this is a great way to be consistent with your overall branding.

If you’re more street style focused, then tag street signs in your neighborhood with bumper stickers featuring your logo. Elegant, glam shoes more your niche? If so, print your logo on the side of a tote bag, and use them in lieu of more traditional shopping bags.

Ready To Start Designing The Best Shoe Brand Logos?

So, is your shoe brand more street-style, more prom-friendly, or does it cater to businessmen and women who need to look sharp in the office?

No matter what you have to offer, or what your dream client looks like, you need to make sure that your shoe’s logo makes a connection with your target market as soon as possible.

Feeling inspired and ready to design thanks to this post?

Let us help you take your logo design out of your head and onto your shoes.

Use our free online logo maker tool to dream up several possible designs. Once you’ve settled on the perfect one, start building up hype around your shoe brand by releasing an Instagram or social media post relating to that logo every day.

Reveal a hint about your choice, like font or color, every day, until you, at last, reveal the logo in all its glory.

For more epic logo tips and tricks you can use in 2018, check out our website to ensure that your logo is as fresh as your kicks.

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5 Fantastic Financial Logo Design Ideas Posted on January 11, 2018 by Logo Design Tips and Tricks
financial logo

Last year financial satisfaction hit a 24-year high in the United States. With the stock market in great shape and more income for investing there has never been a better time to grow your financial company.

For branding purposes, a financial logo can communicate the strengths of your experience and create a bigger customer base. The old adage that a picture is worth a thousand words comes into play when designing a logo.

When done properly your financial company logo will stand out and catch the eye. What’s more, it will help your company stand out from the competition.

Here are 5 ideas to make your logo the best for your brand:

1. Understand Your Brand Strategy

The first ideas for a logo design begin close to home. It is important you understand your brand and strategy to create a logo to reflect your goals.

If you cater to a specific clientele, type of investment, or geographic location, you may want to incorporate these ideas into your logo.

2. Study What Works for Your Financial Logo

Taking a look at the competition can be a big help when designing a logo. Too many newcomers to graphic design get overwhelmed when they look at winning designs though.

They think, “all the great ideas are taken” when they study good examples. The truth is, there are unlimited possibilities when creating a great logo design.

A firm like FutureAdvisor depends on a combination of lines, colors, and perspective to carry their branding to new and existing clients. Your firm can use existing ideas and change them to fit the unique qualities of your company.

Don’t feel limited by logo examples in finance either. Winning logos in every market sector might inspire your new design.

3. Animal Themes

One of the benefits of using animals is that they already connotate ideas for any audience. A lion may convey being king of the jungle while an eagle can soar above the landscape and bring perspective.

Wouldn’t you consider an advisor who has an “eagle eye” to help you see more clearly?

4. Symbolic Graphics

As with animals, there are a great many logos that depend on symbols to carry the message about a brand. Money and wealth are often associated with financial services and can be used to attract clients.

But it’s important to think out of the box. You may want to convey stability or creativity. Younger investors may respond better to the imagery of going fast or being revolutionary.

5. Colors and Lines

There are no limits to creating a great logo design. While a pyramid can symbolize stability and tradition, it can also be tilted, warped, and cracked in a design.

Taking a traditional design and altering with bold colors or dramatic lines is a good way to bring the best of both worlds.

Get the Help You Need

In every case, it’s important to experiment and find the graphic that works for you. Online Logo Maker can help.

Use our tutorial now to discover how easy it is to create a financial logo that looks great and attracts new business.

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